Posted by

Barry Siskind

UFI Community Manager

The Exhibitor’s 2010 Economic Outlook published by Exhibitor Magazine, was an eye opener. One conclusion that caught my eye was that 63.8% of exhibitor’s in the USA plan to either maintain or increase their budgets for staff training.

 http://www.exhibitoronline.com/advertising/EconomicOutlook2010.asp

For me that’s like purchasing a car then paying someone to teach me how to get the best performance from it.

In other industries, manufacturers and suppliers invest in training to ensure their customers get the most from their investment.

            BMW supports their Performance Driving School

            Nikon supports the Nikon School where participants learn how to get the most from their new SLR camera.

Should exhibition organizers be doing the same?

Do organizers have a responsibility to ensure that their exhibitors get the most from their investment?

If you answered yes, what methods of delivering this specialized training have you tried?

If you answered no – why not?

The UFI Focus Meeting on Education (Taipei, March 3) will be looking at some of these questions too.