Posted by

Barry Siskind

Community Manager

 

On January 27, 2010 Steve Jobs introduced the i-pad to the world. A report issued by Think.co.uk http://www.thinq.co.uk/2011/1/27/year-life-apple-ipad/ stated that in spite of skeptics and nay-sayers Apple’s little invention has stormed the world.

 

That was one year ago – 12 months – 365 days. For many of us, it’s hard to imagine a world when the i-pad didn’t exist.

 

Now, this should be a wake-up call for those of us who are still trying to convince exhibitors of the long term value of their participation or investors that it takes time for a conference to turn a profit. The world has changed and the virus we should be talking about is called instant gratification.

 

So, how do you cope? It’s worth a conversation.