Posted by

Barry Siskind

Community Manager

 

In the January issue of Exhibition News there was an article titled, Taking care of exhibitors business.http://www.exhibitionnews.co.uk/

 

The gist of the article is that it is becoming increasingly more important for organizers to take a proactive role in helping their exhibitors find success.

 

In a past blog I spoke about the need for organizers to offer a concierge service for attendees as well as exhibitors. The Exhibition News article  underscored the importance of taking a one-on-one consultative approach which includes everything from how to exhibit and how to create a great display to finding the right suppliers. But the issue that goes to the bottom line of their reason for exhibiting in the first place is their return on investment.

 

The reality is that whether your exhibitors have a sales objective such as gathering qualified leads or a communication objective such as reinforcing a brand message, measurement is a crucial issue.

 

What are you doing to help your exhibitors find their ROI? What tools have you found helpful?