Posted by

Barry Siskind

Community Manager

The UFI Open Seminar in Ghent, Belgium  is themed “Invention and Reinventing; Developing your Exhibition and Keeping it Fresh.” The topic immediately sent me to my computer to do some research on re-launches. I wanted to find out what some of the experts had written about the re-launch of a trade fair.

I found lots of information about products and services but nothing that directly related to a trade fair.

So before June 20-22 when we get together in Ghent, I thought it important to begin our discussion about reinventing our trade fairs.

I look forward to seeing your response to some of these questions.

What are the major pitfalls to change?

What are the signs that tell us it’s time to reinvent ourselves?

What works…what doesn’t?

And, anything else you want to add about the topic.

Find our more about the UFI Open Seminar to be held in Ghent, Belgium, June 20-22, click here: http://ghent2011.ufi.evenium.com