Posted by

Barry Siskind

Community Manager

A recent poll from Effie Worldwide and Mashable found that next year social media will take up 11.9% of the overall corporate marketing budget compared with 13% for television.

The focus of that spending, according to this same survey, will go to finding new fans and followers and the second most important goal will be “to increase our presence on mobile.”

http://mashable.com/social-media/

You really have to take a moment and marvel at the speed that social media has impacted on marketing and will undoubtedly be felt by the exhibition industry.