Posted by

Barry Siskind

Community Manager

 

I came across this blog posted on http://blog.infolinks.com/. I couldn’t resist the title, “The Evolution of Advertising: From Stone Carving to the Old Spice Guy.”

 

Infolinks had prepared an advertising timeline dating back four thousand years.  I scanned it and was not surprised to find there was not one mention of exhibitions in the marketing mix.

 

We’ve been helping companies market their products and services for over seven hundred years and yet the advertising industry pays us very little heed.

 

Perhaps we should look for a new category to place ourselves in and then see if marketing comes knocking on our door.