The problem with information is that there is just too much of it. This over abundance of data makes analyzing and decision making difficult.
Whether you are using e-marketing or you are an exhibitor at a trade fair, the recommendations of Marketing Guru, Avinash Kaushik make sense.
He recommends keeping your analysis of results to three metric categories: acquisition, behavior and outcomes.
Acquisition is the cost associated to obtain a lead or contact comparing one marketing approach to another.
Behavior is what people do when they interact.
Outcome is what happens as a result of the interaction.
I am greatly oversimplifying this discussion but if you are struggling with information overload this blog posting is worth reading.