Lessons from Germany’s exhibition industry experience

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Barry Siskind

UFI’s Community Manager

 Dr. Peter Neven is managing director responsible for the entire range of  the Association of German Trade Fair Industry (AUMA) activities.  In many ways Germany, which is steeped in exhibition tradition, has led the industry. In the most recent addition to UFI’s  Spotlight on Leaders and Trends, I asked Peter, what the exhibition industry can learn from the German experience?

 “Many countries try to learn from German trade fair know-how.” Peter began, “Every year AUMA hosts numerous representatives of institutions world-wide and representatives of AUMA are invited to lecture on the German trade fair industry as a role model. The German model is based on the following philosophy: “Equal cooperation of all market partners including organizers and exhibitors. This also means that encouraging competition among exhibitors at a trade fair is equally as important as competition among organizers for the best concept and the best service. Another characteristic feature of the German trade fair industry is the fact that there are only limited overlapping trade fair themes.”

You can read Peter’s entire Spotlight by clicking here:


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