TCEB sets up the first milestone of “Thailand LOG-IN Events” to energize the economy with trade exhibitions.
TCEB reviewed the first year of “Thailand LOG-IN Events,” the master plan to boost Logistics, Infrastructure, and affiliated target industries. The bureau promoted international trade exhibitions and officially announced allies in both government and private sectors while the strategic directions of 2021 was also announced. Aiming to step up the foundation development plan and enhance the nation’s competitiveness.
Mrs. Nichapa Yoswee, Senior Vice President-Business, Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, mentioned the exhibition master plan “Thailand LOG-IN Events” as one of the crucial strategic plan for stimulating and supporting exhibitions stakeholders with the potential to expand and create new show profiles both directly related to logistics and infrastructure sectors and the upgrade of logistics and infrastructure in their principal industries.
“The operation of the exhibition master plan Thailand LOG-IN events serves the government’s national development plans at the macro level because it stimulates both government and privates sectors to create new shows, grow existing shows, expand shows to EEC. This plan offers benefits and supports, such as financial support for the feasibility study about the capacity to accommodate shows in the area or new exhibit profiles, and PR activities expenses. For this year’s plan, the organizers are already interested in expanding their profiles and bring their shows to EEC about five shows involving three industries under this plan: the logistics, maritime, and smart city. It is expected that the master plan, aiming to create new shows, grow existing shows, and extend show profiles to related industries, will result in up to 15 events at EEC by 2025.”
The allies from the government sector that are joining the master plan for support and facilitate international trade exhibition this year are: Ministry of Transport, Eastern economic corridor (EEC),
Pattaya City and The Digital Economy Promotion Agency (depa).
Mrs. Nichapa concluded that “For the strategic direction of 2021, The first strategy is to expand to EEC and targeted industries, push forward the target industries (future automotive, automation & robotics, medical hub, food processing, and defense & disaster management), and expand international trade exhibitions to other EEC areas. The second strategy is to strengthen government partnerships to continue to work integrally with the government sector in expanded areas and government agencies relevant to promote target industries. The third strategy is the Incubation Programme which aims to prepare Thai exhibition stakeholders to be ready to work for international trade exhibitions in the future. The primary goal of this master plan is to host world-class aviation exhibitions like Thailand International Air Show in 2025.
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