What do event planners want more than anything in 2020? To meet in person. While that has largely been unfeasible due to COVID-19, one independent show organiser, Tarsus Group, found a way to produce a hybrid hosted buyer program and trade show in October in the U.S.
To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their show experience.
If you want to support our collection of case studies, please contact us: info@siso.org and/or reopen@ufi.org
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