On the occasion of Global Exhibitions Day (GED) on June 2, 2021, Thailand Convention and Exhibition Bureau (TCEB) joined forces with Thai Exhibition Association (TEA) to celebrate this world’s annual significant event, as well as to re-invigorate Thai exhibition industry and to revitalise national economy, with stringent measures to bring back vaccinated international exhibitors and visitors by the second half of the year, in line with the government’s reopening plan, especially the “Sandbox Model” at Phuket as a world-class MICE destination and the first province to allow foreigners who are completely vaccinated to enter Thailand. The implementation is scheduled on 1 July 2021 after Thailand kicked off mass vaccination in June, and *now has risen to the third spot among ASEAN countries which have administered the highest number of COVID-19 shots. Simultaneously, Thai government economic relief measures inclusive have been formulated to ease the cost of living of Thais, and to stimulate the economy for the rest of the year.
TCEB is relatively re-energising and offering strong supports to Thailand’s Business Event to maintain Thailand as the ASEAN’s Exhibition hub and targeting 12 S-Curve industries to align with international interests and be future-ready.
According to Ms. Nichapa Yoswee, TCEB Senior Vice President – Business, the Thai government continues their intense focus on the mega-investment initiatives at the Eastern Economic Corridor (EEC) and 12 focus industries. TCEB has set forth strategic campaigns as well as incentives for new international shows and organizers. There will be 46 trade shows on this year’s calendar, and TCEB will support 56 international shows in 2022, a record high to generate almost 740 million USD as direct revenue to Thailand.
Since the pandemic outbreak, TCEB has continuously providing full-circle support, and subsidies to stimulate international and domestic exhibitions throughout this year: 1) attract new shows and clustering events with an aim to draw more visitors and exhibitors 2) revisit existing show profiles/portfolios into potential areas offering more business opportunities and privileges, for example, Eastern Economic Corridor (EEC), MICE Cities and 3) support “Hybrid Exhibitions” and 4) encourage “New Normal Exhibitions” utilising innovation and technology to enhance the experience of visitors through online platform, which will create business opportunities.
For many decades already, MICE industry has become one of the Thai economic stimulus mechanism, and in order to raise the awareness and the importance of MICE industry, the Thai cabinet officially announces 26 April as “National MICE Day”.
Source: *Ministry of Higher Education, Science, Research and Innovation
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