Antony Reeve-Crook, Author at UFI Blog

Build it and they will come
Build it and they will come

Build it and they will come

Plans for Hitex's new Hall 4 (Hyderabad, India). One of the things I’m most looking forward to learning about at UFI’s debut Latin American event in September, is plans for major venue development in the region. It’s not because I’m a huge fan of buildings you can see from space, it’s because venue development tends to happen only after public sector buy-in – and so it follows that venue development is an indication of a government’s commitment to the virtues of a burgeoning exhibition industr [...]

By Antony Reeve-Crook| 2018-08-03T07:32:35+00:00 August 2nd, 2018|Americas, Asia – Pacific, Exhibition Industry, UFI Updates|1 Comment

Is the UK government putting more stock in business events as Brexit looms?
Is the UK government putting more stock in business events as Brexit looms?

Is the UK government putting more stock in business events as Brexit looms?

Kerrin MacPhie, VisitBritain. While the UK is home to many of the world’s leading organisers, its event business at home is largely a domestic market. But in light of the country’s upcoming departure from the European Union, the role of exhibitions at home has become increasingly important. Take for example the Farnborough International Airshow, which runs this week – 37 weeks before the UK is scheduled to leave the European Union. “This is an incredibly exciting time for aerospace. Not only [...]

By Antony Reeve-Crook| 2018-08-03T07:45:41+00:00 July 19th, 2018|All, Best Practices, Europe, Exhibition Industry, Exhibition Marketing, Management, UFI Updates|0 Comments

Should associations be using M&A activity to turn national into global?
Should associations be using M&A activity to turn national into global?

Should associations be using M&A activity to turn national into global?

John Barrett , Executive director , Worldwide Cleaning Association ISSA The practice of using acquisitions and mergers to expand an organiser’s global presence is commonplace. But how about when an association tries to increase its influence using the same approach? Historically we've only seen a few private organisers from the US make their presence felt in the international marketplace. Diversified Communications did so in Europe with its health and seafood shows, and more recently EJ Krause [...]

By Antony Reeve-Crook| 2018-06-15T10:53:02+00:00 June 15th, 2018|All, Best Practices, Exhibition Industry, Topics, UFI Updates|0 Comments

When will disruption naturally occur in our business?
When will disruption naturally occur in our business?

When will disruption naturally occur in our business?

“Disruption is a term that has been overused in the last 10 years. A lot of people talk about digital disruption, but to me the term often leads to people scratching their heads,” Eddie Choi told the audience at the UFI European Conference in Verona. Many of us will be in agreement. The subject is a staple of plenary halls at business conferences and while we all appreciate the opportunities that accompany destabilising the status quo, the only experience most of us will have of being truly disr [...]

By Antony Reeve-Crook| 2018-05-18T10:48:49+00:00 May 17th, 2018|All, Best Practices, Digital Innovation, Exhibition Industry|0 Comments

Are Brazil’s events returning to strength?
Are Brazil’s events returning to strength?

Are Brazil’s events returning to strength?

'A view of Sao Paolo including exhibition venue Expo Center Norte' Provided you haven’t been running the country in the past 10 years, things are looking increasingly positive for the people of Brazil. On Tuesday, the president of the Central Bank of Brazil Ilan Goldfajn, said the country’s economy could expand beyond the otherwise “well-calibrated” 2.6 per cent forecasted for 2018. Speaking at an event in São Paulo, Goldfajn said that the nation’s recovery from the deepest recession in decade [...]

By Antony Reeve-Crook| 2018-04-05T15:39:47+00:00 April 5th, 2018|All, Americas, Exhibition Industry Research, Topics, UFI Updates|0 Comments

Improving exhibitor satisfaction and loyalty at the big shows (2 of 2)
Improving exhibitor satisfaction and loyalty at the big shows (2 of 2)

Improving exhibitor satisfaction and loyalty at the big shows (2 of 2)

It won’t surprise anyone to say that when UFI and Explori teamed up to analyse the email survey responses from exhibitors at 1,040 trade shows, asking how they would improve their event experience, the majority asked for more people to attend their stand, followed by an increase in overall visitor numbers. Exhibitors pay good money to be at the biggest events. What might surprise you however, is the fact that venue shortcomings (quality of food outlets, parking and ease of build-up/break down) a [...]

By Antony Reeve-Crook| 2018-03-14T11:52:59+00:00 March 8th, 2018|All, Best Practices, UFI Updates|0 Comments

Could event size count against exhibitor satisfaction and loyalty? (1 of 2)
Could event size count against exhibitor satisfaction and loyalty? (1 of 2)

Could event size count against exhibitor satisfaction and loyalty? (1 of 2)

In the world of professional conference organisers, much is made of the importance of brand ambassadors in generating interest – and ultimately attendance – in an event. But while in that world the ambassador is typically an eminent professor in the field in which the event takes place, our brand ambassadors are the paying customers; the exhibitors setting out their stalls on the show floor. It stands to reason then that event directors can use them to great effect in building the reputation of, [...]

By Antony Reeve-Crook| 2018-03-06T11:07:30+00:00 February 27th, 2018|All, Exhibition Industry Research|0 Comments

The Events Investment Club for exhibition industry matchmaking
The Events Investment Club for exhibition industry matchmaking

The Events Investment Club for exhibition industry matchmaking

Global exhibition industry figureheads have come together to form an investment and strategic advisory council to help entrepreneurs and fledgling businesses in the exhibition industry. The Events Investment Club (working title) is the brainchild of former Reed Exhibitions chairman Mike Rusbridge and former Reed Exhibitions’ commercial director Nick Forster, who have pooled resources with a dozen leading lights from the international exhibition industry. The group, which held its first official [...]

By Antony Reeve-Crook| 2018-01-26T09:26:59+00:00 January 26th, 2018|All, Best Practices, Management|1 Comment

Using the right information to plot your digital path
Using the right information to plot your digital path

Using the right information to plot your digital path

If UFI’s Global Barometer is anything to go by, then the new year resolutions of many exhibition industry companies will revolve around the digitalisation of their businesses. Driven change Globally, 55 per cent of the companies UFI surveyed said they have already changed internal processes and workflows to be more digital, with the UK, Germany, the US and China most active in this respect, while a quarter of companies reported that they have developed a digital transformation strategy for the w [...]

By Antony Reeve-Crook| 2018-01-23T09:19:59+00:00 January 9th, 2018|All, Digital Innovation, Exhibition Industry Research|0 Comments

Building exhibition venues with profit forecasts, not bricks
Building exhibition venues with profit forecasts, not bricks

Building exhibition venues with profit forecasts, not bricks

For anyone who missed UFI's World Map of Exhibition Venues last month, the total amount of exhibition space available around the world grew 7.7% over the last six years, giving organisers more choice in all markets except Central and South America, where venue closure has led to contraction. But while this overall growth does not explicitly refer only to bricks on the ground where none previously existed, it seems to me that we must not fixate only on new venue development. While there are 14 mo [...]

By Antony Reeve-Crook| 2018-01-23T09:20:23+00:00 January 9th, 2018|All, Americas, Exhibition Industry Research, Operations & Services|0 Comments

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