Speaking our language, not talking shop
I imagine most of the UFI Blog's readers are familiar with China's Belt-and-Road Initiative (BRI), the global plan to extend commercial and political channels through a series of economic land and sea routes. But how many of us are aware of the supporting role of the cities that seek to benefit from this hugely elaborate scheme and more specifically the fact that they are actively courting exhibitions to help keep these roads busy? Part of my business is to help connect organisers with rewarding [...]