About Antony Reeve-Crook

Antony is the director of Arcimedia Ltd, a company dedicated to connecting global trade show organisers with the cities that will enable their events to flourish, and shining light on the industries that these cities and countries seek to foster.

Making it look EASY

Antony Reeve-Crook, Director, ArciMedia Ltd. Eric Everard, CEO and founder of Belgium’s Easyfairs is a keynote speaker at this year’s UFI European Conference in Birmingham. Before he takes the stage I managed to catch up with him to find out if the company’s model continues unchanged, and to what he attributes the company’s success. Easyfairs operates in 20 countries, manages a portfolio of 218 fully owned events and ten venues. Its revenues and profits are derived roughly 80 per cent from its [...]

By | 2019-05-06T13:26:32+00:00 May 6th, 2019|All, Best Practices, Education, Management|0 Comments

Organisers’ future in Russia: paved in silk?

Antony Reeve-Crook, Director, ArciMedia Ltd. Among the presentations at the upcoming UFI European Conference at the NEC in Birmingham, Thursday afternoon’s talk ‘Glocalisation 2: Russia – China - One Belt One Road (OBOR)’ is likely to raise eyebrows for some seeking to make in-roads in central Eurasia. The May event looks at ways and measures to benefit from the shifting trade patterns emerging as new alliances are being forged, which makes the debate between Eugen Alles, managing director of [...]

An ovation for innovation

Antony Reeve-Crook, Director, ArciMedia Ltd. One thing that has always endeared me to the global exhibition industry is the fact that the events you create foster innovation on a definitively industrial scale. The SMEs that typically comprise the bulk of your exhibitors are more often than not pushing innovation to an audience of buyers seeking competitive advantage through fresh partnership. So naturally when I was invited to take part in a two-day workshop, created by Future London Academy, [...]

Not so social media

Antony Reeve-Crook, Director, ArciMedia Ltd. River damming and distrust. Can organisers still use social media to grow show’s attendance? Since 2016 Facebook has restricted its data sharing practice, and regulations such as GDPR in European Union member states have slowed the flow of data to those in search of it. Interfaces between organisers and social media have changed too. Last year Facebook removed the API for automatic sharing, a tool commonly used (perhaps ill-advisedly) to promote tra [...]

By | 2019-03-13T14:13:51+00:00 March 13th, 2019|All|4 Comments

Doing away with pay-to-play

Antony Reeve-Crook, Director, ArciMedia. (Continued from previous post: Make 2019 the year we captivate our audiences) Chris Day, the senior marketing director for both MJBizCon and associated publication Marijuana Business Daily, recently told Steph Selesnick (my collaborator on The Exhibitionists and regular contributor to this blog) that you have to come at it from a very clear credibility standpoint. “Most of our editorial and programming team come from a traditional news background, that’ [...]

By | 2019-01-10T10:21:09+00:00 January 10th, 2019|All, Best Practices, Exhibition Industry, UFI Updates|0 Comments

Make 2019 the year we captivate our audiences

Antony Reeve-Crook, Director, ArciMedia. Happy new year to you all and may your 2019 be equally as newsworthy a year as 2018 was. Some big deals went public in the closing weeks which is both aspirational and reassuring for those in the industry hoping to follow in their footsteps. It appears that buyer confidence is high and the clever money is on us all witnessing more industry-shaping private-equity acquisitions before the fireworks bring this year to a close. However, we also witnessed som [...]

The importance of tugboats when tankers run aground

Antony Reeve-Crook, Director, ArciMedia Ltd. When the US-Mexico-Canada trade agreement the USMCA (aka the new NAFTA) was signed earlier this year, exhibition industry observers said that it should yield financial growth and political negotiations that would complement the creation of trade shows in this part of the world. We all (according to social media at least) breathed a collective sigh of relief. Our consternation instead returned to Trump’s foreign economic policy on the other side of t [...]

By | 2018-12-11T13:39:02+00:00 December 11th, 2018|All, Americas, Asia – Pacific, Exhibition Industry|3 Comments

Our place in an inclusive future / Standing up for gender equality

Mary Larkin, UFI Incoming President. For those of you who may have missed it, Diversified’s Mary Larkin joined the UFI presidential trio at UFI’s annual congress in St Petersburg earlier this month. As part of her new role, Larkin will work on increasing the number of women in leadership positions within the global exhibition industry. Her newfound platform to advocate gender equality and diversity is underpinned by a call for action. Consider the Thursday afternoon panel discussion in St Pete [...]

By | 2018-11-16T08:53:40+00:00 November 15th, 2018|All, Exhibition Industry, UFI News, UFI Updates|0 Comments

Mexico’s triumph and tribulation in Trump’s wake

As we land in Mexico for the first UFI LatAm Conference (World Trade Centre, Mexico City, 18-19 September) we do so on firmer ground following last month’s Trump-Mexico trade agreement. “Markets rose in relief when America and Mexico announced on 27 August that they had agreed on changes to the [24-year-old] North American Free Trade Agreement (NAFTA),” published The Economist the day after Trump made Congress aware of his intent. The revised pact between the US and Mexico (America’s third bigge [...]

Peru sailing with, not against, global headwinds

With the inaugural UFI Latin America Conference taking place in Mexico City next month, the exhibition industry will soon be paying more attention than usual to a region with a combined GDP of almost $9.5 trillion (Caribbean countries taken into account). The region presents a mixed bag in terms of opportunity for global organisers and I'm interested to see what the focus of conversation will be both on stage where the content is planned, and in the breaks where the discussion will not be filter [...]