Antony Reeve-Crook, Author at UFI Blog

An ovation for innovation
An ovation for innovation

An ovation for innovation

Antony Reeve-Crook, Director, ArciMedia Ltd. One thing that has always endeared me to the global exhibition industry is the fact that the events you create foster innovation on a definitively industrial scale. The SMEs that typically comprise the bulk of your exhibitors are more often than not pushing innovation to an audience of buyers seeking competitive advantage through fresh partnership. So naturally when I was invited to take part in a two-day workshop, created by Future London Academy, [...]

By Antony Reeve-Crook| 2019-04-05T09:40:38+00:00 April 4th, 2019|Digital Innovation, Exhibition Marketing, Operations & Services|2 Comments

Not so social media
Not so social media

Not so social media

Antony Reeve-Crook, Director, ArciMedia Ltd. River damming and distrust. Can organisers still use social media to grow show’s attendance? Since 2016 Facebook has restricted its data sharing practice, and regulations such as GDPR in European Union member states have slowed the flow of data to those in search of it. Interfaces between organisers and social media have changed too. Last year Facebook removed the API for automatic sharing, a tool commonly used (perhaps ill-advisedly) to promote tra [...]

By Antony Reeve-Crook| 2019-03-13T14:13:51+00:00 March 13th, 2019|All|6 Comments

Doing away with pay-to-play
Doing away with pay-to-play

Doing away with pay-to-play

Antony Reeve-Crook, Director, ArciMedia. (Continued from previous post: Make 2019 the year we captivate our audiences) Chris Day, the senior marketing director for both MJBizCon and associated publication Marijuana Business Daily, recently told Steph Selesnick (my collaborator on The Exhibitionists and regular contributor to this blog) that you have to come at it from a very clear credibility standpoint. “Most of our editorial and programming team come from a traditional news background, that’ [...]

By Antony Reeve-Crook| 2019-01-10T10:21:09+00:00 January 10th, 2019|All, Best Practices, Exhibition Industry, UFI Updates|0 Comments

Make 2019 the year we captivate our audiences
Make 2019 the year we captivate our audiences

Make 2019 the year we captivate our audiences

Antony Reeve-Crook, Director, ArciMedia. Happy new year to you all and may your 2019 be equally as newsworthy a year as 2018 was. Some big deals went public in the closing weeks which is both aspirational and reassuring for those in the industry hoping to follow in their footsteps. It appears that buyer confidence is high and the clever money is on us all witnessing more industry-shaping private-equity acquisitions before the fireworks bring this year to a close. However, we also witnessed som [...]

By Antony Reeve-Crook| 2019-01-10T14:08:03+00:00 January 10th, 2019|All, Americas, Asia – Pacific, Best Practices, Europe, Exhibition Industry, Topics, UFI Updates|3 Comments

The importance of tugboats when tankers run aground
The importance of tugboats when tankers run aground

The importance of tugboats when tankers run aground

Antony Reeve-Crook, Director, ArciMedia Ltd. When the US-Mexico-Canada trade agreement the USMCA (aka the new NAFTA) was signed earlier this year, exhibition industry observers said that it should yield financial growth and political negotiations that would complement the creation of trade shows in this part of the world. We all (according to social media at least) breathed a collective sigh of relief. Our consternation instead returned to Trump’s foreign economic policy on the other side of t [...]

By Antony Reeve-Crook| 2018-12-11T13:39:02+00:00 December 11th, 2018|All, Americas, Asia – Pacific, Exhibition Industry|3 Comments

Our place in an inclusive future / Standing up for gender equality
Our place in an inclusive future / Standing up for gender equality

Our place in an inclusive future / Standing up for gender equality

Mary Larkin, UFI Incoming President. For those of you who may have missed it, Diversified’s Mary Larkin joined the UFI presidential trio at UFI’s annual congress in St Petersburg earlier this month. As part of her new role, Larkin will work on increasing the number of women in leadership positions within the global exhibition industry. Her newfound platform to advocate gender equality and diversity is underpinned by a call for action. Consider the Thursday afternoon panel discussion in St Pete [...]

By Antony Reeve-Crook| 2018-11-16T08:53:40+00:00 November 15th, 2018|All, Exhibition Industry, UFI News, UFI Updates|0 Comments

Mexico’s triumph and tribulation in Trump’s wake
Mexico’s triumph and tribulation in Trump’s wake

Mexico’s triumph and tribulation in Trump’s wake

As we land in Mexico for the first UFI LatAm Conference (World Trade Centre, Mexico City, 18-19 September) we do so on firmer ground following last month’s Trump-Mexico trade agreement. “Markets rose in relief when America and Mexico announced on 27 August that they had agreed on changes to the [24-year-old] North American Free Trade Agreement (NAFTA),” published The Economist the day after Trump made Congress aware of his intent. The revised pact between the US and Mexico (America’s third bigge [...]

By Antony Reeve-Crook| 2018-09-18T14:19:01+00:00 September 18th, 2018|All, Americas, Best Practices, Exhibition Industry, Exhibition Industry Research, UFI Updates|0 Comments

Peru sailing with, not against, global headwinds
Peru sailing with, not against, global headwinds

Peru sailing with, not against, global headwinds

With the inaugural UFI Latin America Conference taking place in Mexico City next month, the exhibition industry will soon be paying more attention than usual to a region with a combined GDP of almost $9.5 trillion (Caribbean countries taken into account). The region presents a mixed bag in terms of opportunity for global organisers and I'm interested to see what the focus of conversation will be both on stage where the content is planned, and in the breaks where the discussion will not be filter [...]

By Antony Reeve-Crook| 2018-08-30T08:39:03+00:00 August 30th, 2018|Americas, Exhibition Industry, Exhibition Marketing, UFI Updates|0 Comments

Build it and they will come
Build it and they will come

Build it and they will come

Plans for Hitex's new Hall 4 (Hyderabad, India). One of the things I’m most looking forward to learning about at UFI’s debut Latin American event in September, is plans for major venue development in the region. It’s not because I’m a huge fan of buildings you can see from space, it’s because venue development tends to happen only after public sector buy-in – and so it follows that venue development is an indication of a government’s commitment to the virtues of a burgeoning exhibition industr [...]

By Antony Reeve-Crook| 2018-08-03T07:32:35+00:00 August 2nd, 2018|Americas, Asia – Pacific, Exhibition Industry, UFI Updates|1 Comment

Is the UK government putting more stock in business events as Brexit looms?
Is the UK government putting more stock in business events as Brexit looms?

Is the UK government putting more stock in business events as Brexit looms?

Kerrin MacPhie, VisitBritain. While the UK is home to many of the world’s leading organisers, its event business at home is largely a domestic market. But in light of the country’s upcoming departure from the European Union, the role of exhibitions at home has become increasingly important. Take for example the Farnborough International Airshow, which runs this week – 37 weeks before the UK is scheduled to leave the European Union. “This is an incredibly exciting time for aerospace. Not only [...]

By Antony Reeve-Crook| 2018-08-03T07:45:41+00:00 July 19th, 2018|All, Best Practices, Europe, Exhibition Industry, Exhibition Marketing, Management, UFI Updates|1 Comment

About Antony Reeve-Crook