About Antony Reeve-Crook

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So far Antony Reeve-Crook has created 12 blog entries.

Mercedes-Benz and the story of the exhibitor becoming the show

Exhibitions are singularly adept at gathering an entire market in one place for a short period of time. People pay good money to be in the mix when this happens, be it as buyer or exhibitor, influencer or influenced. The bigger the event, the greater the percentage of the international market in attendance. The world’s largest motor show, IAA Frankfurt, is one event that truly gathers the global community, car lovers are just one part of the circus that gathers in the industrial Germany city for [...]

By | 2018-01-23T10:37:41+00:00 November 13th, 2017|All, Best Practices, Europe, Exhibition Industry|0 Comments

Raising the odds of our exhibitions’ success

With the evolution of exhibition formats, markets are expanding, shifting in such a way that our businesses are continuously presented with new revenue sources. Much of this comes from the digitisation of exhibition businesses. Exhibitions co-exist with online counterparts and therein lies a great deal of potential revenue, be it derived from the collection and exchange of data, dissemination of content or good ol' fashion sponsorship and advertising. As anyone on their way to Johannesburg this [...]

By | 2017-12-11T15:22:10+00:00 October 31st, 2017|All, Middle East – Africa, Topics, UFI Updates|0 Comments