The Resilience of the Exhibition Industry
Barry Siskind In 2010 I wrote a blog for UFI titled, “Success Attributed to Resilience.” The impetus for me writing that piece was the eruption of Eyjafjallajökull in Iceland that caused enormous disruption to air travel across Northern and Western Europe which in turn forced many trade shows to either postpone that year, or limp along hoping that next year would be better. So far, the current global pandemic has caused serious damage to every aspect of our lives, both personal and business an [...]