GES, Author at UFI Blog

What Does a ‘Smart’ Venue Look Like?
What Does a ‘Smart’ Venue Look Like?

What Does a ‘Smart’ Venue Look Like?

Blogger: Jason Popp, Executive Vice President, International – GES Over the past few years, keeping up with trends in technology has become more important for event planners than ever. Venues love to throw around the term “smart,” but a smart venue is more than a Wi-Fi router and a few references to the cloud. Truly smart venues give participants opportunities to try new experiences and make engagement simpler and more effective for presenters and exhibitors. It’s up to event planners to maximiz [...]

By GES| 2017-12-10T13:51:31+00:00 May 30th, 2016|All, Digital Innovation, Exhibition Industry, Operations & Services|0 Comments

5 Exhibition Resources You Can’t Live Without in 2016

Blogger: Jason Popp, Executive Vice President, International – GES There’s no better feeling than the sensation of being a part of something magical. That’s how I felt when our team worked with the London Organising Committee of the Olympic and Paralympic Games. To see the magnitude, global visibility, and sheer complexity of the event come together to create one giant unstoppable machine was, well, mind-blowing and inspiring. A magical event is, at its simplest, about matchmaking — “Buyer, meet [...]

By GES| 2017-12-08T10:35:09+00:00 January 27th, 2016|All, Exhibition Industry, Topics|0 Comments

4 Venue Mistakes That Will Sink Your Event Before It Even Starts

Blogger: Jason Popp, Executive Vice President, International – GES Wowing your crowd with a successful event is a journey paved with thousands of decisions. Many of them are small, but some can make or break your event — particularly when it comes to venue choice. I’ve attended events throughout the world, and I’ve seen it all. Avoid these four common venue mistakes, or your party will be a bust before it even starts: Poor Venue Layout As a service provider, I can say this with confidence: Multi [...]

By GES| 2017-12-08T10:39:21+00:00 October 27th, 2015|All, Exhibition Industry, Topics|0 Comments

How Data Can Extend the Life of Your Event

Blogger: Jason Popp, Executive Vice President, International – GES Thankfully, today’s events have evolved from the days of stuffing people into a venue, wowing them for two days, and then packing up and planning for next year’s session. Now, you can extend your event’s life by using data. And in today’s competitive landscape, this isn’t just a nice option; it’s a necessity. If you fail to leverage the value of your event marketing beyond the event itself, you’re not going to be able to use your [...]