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So far Guest has created 37 blog entries.

Are the rarest Digital talents attracted by the exhibition industry?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Last month, I had the pleasure to be on stage again with Gunnar Heinrich and Tesi Baur at UFI’s Asia Pacific Conference in Tokyo. With the help of the audience which could vote in real time, we debated several controversial digital topics. Digital is a big shift, both for businesses and people. To face the exponential change, businesses must be able to attract and keep the best digital talent, especially the new prof [...]

By | 2019-04-15T09:53:29+00:00 April 15th, 2019|Best Practices, Digital Innovation, Human Resources|0 Comments

Experience is the new economy: How do trade show visitors view festivalisation?

Sophie Holt, Global Strategy Director at Explori. Seated alongside a panel of trade show organisers and live event specialists, I shared some of Explori’s insights on festivalisation with the audience at this year’s International Confex. Experience is the new economy... Callum Gill, head of insight at DRP Group Perhaps driven by the growing popularity of music festivals, or high-budget corporate events raising the bar (remember the accounting software conference that ran a zip line across ExCe [...]

By | 2019-03-07T09:10:22+00:00 March 4th, 2019|All, Best Practices, Education|0 Comments

Is it time to rethink traditional event KPI’s?

Matthias (Tesi) Baur, Founder and Consultant, MBB-Consulting Group. Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic [...]

Qatar – The New Choice for Exhibition Organisers

Ahmed AlObaidli Qatar National Tourism Council. (A contribution from UFI Diamond Sponsor: Qatar National Tourism Council) Fast-developing countries provide a plethora of opportunities for exhibition organisers. Fast-developing countries with a vision, offer a destination of choice. Our country’s vision to be a place that welcomes the world, providing seamless and curated experiences to visitors and exhibitors, has seen it top the Middle East in various rankings. Thanks to a visa policy that al [...]

By | 2019-01-28T15:31:29+00:00 January 28th, 2019|Exhibition Industry, Middle East – Africa|0 Comments

What does Matchmaking mean for exhibitions?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Matchmaking has been an ‘on/off’ topic in events for at least 15 years. From the ages of manual matching in Excel to the era of artificial intelligence being the promise of effortless and real-time recommendations, things have evolved. But not so much. Most of us are still selling to exhibitors the right to annoy visitors. So, as usual in that situation, I remove my “organiser” hat and look at it from my “frequent vi [...]

Trade wars – What is your plan?

Trade wars are poison for our industry. I think this is a statement the majority would support. By Tesi Baur, CEO MBB-Consulting Group Exhibitions rely on free-trade, on a non-political platform for open discussion, on building relationships with customers, suppliers, partners and even competitors. The opportunity to trade without the constraints of suffocating red-tape, to conduct business in foreign regions without complex bureaucracy and to have the opportunity of forging partnerships to brea [...]

What should/could event engagement tech do for event organizers to survive and thrive in the digital age?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Written by Stephan Forseilles When Swapcard's Ilan Goren asked me if I'd be interested in contributing an article to their Blog on "What event engagement tech should /could do for event organizers to survive and thrive in the digital age", I jumped on the occasion. It's not everyday that you can have such a "blue sky" approach to the question. The first remark that often comes up in discussions about the future of th [...]

5 Tips to win the UFI NGL Grant 2018

The UFI Next Generation Leadership (NGL) Grant  promotes next generation leadership in the exhibition industry, rewarding professionals who show clear initiatives in driving change and innovation in their area of activity. The programme promotes UFI’s commitment to recognising and supporting the best talents within the exhibition industry and here is why you must apply! I’ve never won a competition in my life, ever because I had never applied to any prior to entering UFI’s NGL Grant 2017, an ini [...]

By | 2018-02-13T10:55:24+00:00 February 13th, 2018|Education, Human Resources|0 Comments

The IFP Group’s Joker Program

Insight by Diana Salman, HR Strategic Change Manager (IFP Group) and UFI NGL Grant recepient. In playing cards, the Joker is Wild. Being able to be anything the holder needs it to be, it makes any hand stronger. The Joker Program is UFI member IFP Group’s answer to moving their operations team seamlessly across their six offices in five countries as needed. Diana Salman, HR Strategic Change Manager for the company and 2017 #NGLGrant recipient shared how her company came up with the idea. IFP Gro [...]

By | 2017-12-08T09:40:10+00:00 October 11th, 2017|All, Education, Human Resources, Middle East – Africa|0 Comments

Global trade fairs connect globalized industries worldwide

  Blogger: Olaf Schmidt, head of Textiles & Textile Technologies at Messe Frankfurt, Germany. Since the 1980s industries have been growing together worldwide as a result of globalization and digitalization. Value chains have spanned the globe as new production sites and new markets were created that no one could have dared to dream of. At the same time, suppliers and customers alike can obtain information and engage in business online at any time around the world. This development has n [...]