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So far Guest has created 40 blog entries.

5 Tips to win the UFI NGL Grant 2018

The UFI Next Generation Leadership (NGL) Grant  promotes next generation leadership in the exhibition industry, rewarding professionals who show clear initiatives in driving change and innovation in their area of activity. The programme promotes UFI’s commitment to recognising and supporting the best talents within the exhibition industry and here is why you must apply! I’ve never won a competition in my life, ever because I had never applied to any prior to entering UFI’s NGL Grant 2017, an ini [...]

By | 2018-02-13T10:55:24+00:00 February 13th, 2018|Education, Human Resources|0 Comments
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The IFP Group’s Joker Program

Insight by Diana Salman, HR Strategic Change Manager (IFP Group) and UFI NGL Grant recepient. In playing cards, the Joker is Wild. Being able to be anything the holder needs it to be, it makes any hand stronger. The Joker Program is UFI member IFP Group’s answer to moving their operations team seamlessly across their six offices in five countries as needed. Diana Salman, HR Strategic Change Manager for the company and 2017 #NGLGrant recipient shared how her company came up with the idea. IFP Gro [...]

By | 2017-12-08T09:40:10+00:00 October 11th, 2017|All, Education, Human Resources, Middle East – Africa|0 Comments
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Global trade fairs connect globalized industries worldwide

  Blogger: Olaf Schmidt, head of Textiles & Textile Technologies at Messe Frankfurt, Germany. Since the 1980s industries have been growing together worldwide as a result of globalization and digitalization. Value chains have spanned the globe as new production sites and new markets were created that no one could have dared to dream of. At the same time, suppliers and customers alike can obtain information and engage in business online at any time around the world. This development has n [...]

By | 2017-12-06T11:40:15+00:00 June 27th, 2017|All, Americas, Asia – Pacific, Best Practices, Europe, Middle East – Africa|0 Comments
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What is the future of Brazil’s Exhibition Industry? (Part 3 of 3)

Interview with Juan Pablo Devera, President of Reed Brazil and President of UBRAFE by Stephanie Selesnick (Part 3 of 3) We had a chance to catch up with Juan Pablo Devera after the recent 12th Annual Meeting of the Exhibitions industry (ESFE), Brazil’s largest meeting for exhibition leaders. This is the last of a 3-part interview on the Brazilian exhibition industry. What are UBRAFE's plans for 2017? UBRAFE has been active in Brazil since its foundation 35 years ago. We started as an Association [...]

By | 2017-12-08T09:43:23+00:00 May 23rd, 2017|All, Americas|0 Comments
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How the Brazilian Exhibition Industry is Reacting to Economic Challenges (Part 2 of 3)

Interview with Juan Pablo Devera, President of Reed Brazil and President of UBRAFE by Stephanie Selesnick (Part 2 of 3) This is a continuation of an interview with Juan Pablo Devera after the recent 12th Annual Meeting of the Exhibitions industry (ESFE), Brazil’s largest meeting for exhibition leaders. Have economic challenges forced organizers to improve: streamline processes, get closer to their customers, etc.? In what ways? Our country is one the youngest democracies in the world. Open to a [...]

By | 2017-12-08T09:43:03+00:00 May 19th, 2017|All, Americas|0 Comments
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Apps for trade fairs: “everything at a glance at the right time”

Blogger: Ellen Matheis, coordinator of web solutions at Messe Frankfurt, Germany Apps have become an integral component of the marketing and communication services offered by trade fair organizers. What are the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers?  Which mobile offerings are now a must-have for organizers of trade fairs or events? All digital services including web sites, exhibitor searches, trade fair maps, business matchmaking po [...]

By | 2017-12-08T10:11:12+00:00 May 9th, 2017|All, Best Practices, Digital Innovation, Europe|0 Comments
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An update on Brazil’s Exhibition Industry (Part 1 of 3)

Interview with Juan Pablo De Vera, President of Reed Brazil and President of UBRAFE by Stephanie Selesnick (Part 1 of 3) We had a chance to catch up with Juan Pablo Devera after the recent 12th Annual Meeting of the Exhibitions industry (ESFE), Brazil’s largest meeting for exhibition leaders. Organized by Grupo RADAR, an UFI media partner and member, the conference promoted the development of creative ideas and synergies between industry members in one of the most dynamic markets in Latin Americ [...]

By | 2017-12-08T09:43:50+00:00 May 4th, 2017|All, Americas|0 Comments
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The Exhibitor Journey: Ensuring Customer Loyalty With Digital Experiences

Silke Hoersch, Director of Marketing, EMEA Silke Hoersch, Director of Marketing, EMEA In a world where everyone speaks about digitisation, the exhibition industry has come up with many questions, thoughts and discussions around the impact of this trend. A few days ago, my colleague Holger Friesz spoke at the UFI Operations and Services Focus Meeting 2017 about the opportunity for venues to ensure customer centricity while still optimizing for profit. Exhibition venues that manage events in the [...]

By | 2017-12-08T10:11:21+00:00 April 4th, 2017|All, Digital Innovation, Exhibition Industry|1 Comment
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“Schneebit” from nerd to rock star

Blogger: Christiane Appel, Editor in chief, m+a Deutscher Fachverlag GmbH. "Schneebit" (perhaps best translated as snowshow) is history, and that's what it will remain, even if Cebit is now supposed to be transformed into a cool event. The trade fair's organizers Deutsche Messe have a warmer season in their sights and have therefore rescheduled the event to summer to be held under the expo roof. One of the arguments was that it's easier to emotionalize technology presentations in summertime. The [...]

By | 2017-12-08T10:11:27+00:00 March 30th, 2017|All, Digital Innovation, Europe|0 Comments
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Digital trade fair marketing provides the platform for connecting real and digital worlds

Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting technologies continued to develop rapidly in 2016. Which digital marketing trends do you foresee for 2 [...]

By | 2017-12-07T10:34:35+00:00 February 14th, 2017|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments
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