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How the Brazilian Exhibition Industry is Reacting to Economic Challenges (Part 2 of 3)

Interview with Juan Pablo Devera, President of Reed Brazil and President of UBRAFE by Stephanie Selesnick (Part 2 of 3) This is a continuation of an interview with Juan Pablo Devera after the recent 12th Annual Meeting of the Exhibitions industry (ESFE), Brazil’s largest meeting for exhibition leaders. Have economic challenges forced organizers to improve: streamline processes, get closer to their customers, etc.? In what ways? Our country is one the youngest democracies in the world. Open to a [...]

By | 2017-12-08T09:43:03+00:00 May 19th, 2017|All, Americas|0 Comments

Apps for trade fairs: “everything at a glance at the right time”

Blogger: Ellen Matheis, coordinator of web solutions at Messe Frankfurt, Germany Apps have become an integral component of the marketing and communication services offered by trade fair organizers. What are the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers?  Which mobile offerings are now a must-have for organizers of trade fairs or events? All digital services including web sites, exhibitor searches, trade fair maps, business matchmaking po [...]

By | 2017-12-08T10:11:12+00:00 May 9th, 2017|All, Best Practices, Digital Innovation, Europe|0 Comments

An update on Brazil’s Exhibition Industry (Part 1 of 3)

Interview with Juan Pablo De Vera, President of Reed Brazil and President of UBRAFE by Stephanie Selesnick (Part 1 of 3) We had a chance to catch up with Juan Pablo Devera after the recent 12th Annual Meeting of the Exhibitions industry (ESFE), Brazil’s largest meeting for exhibition leaders. Organized by Grupo RADAR, an UFI media partner and member, the conference promoted the development of creative ideas and synergies between industry members in one of the most dynamic markets in Latin Americ [...]

By | 2017-12-08T09:43:50+00:00 May 4th, 2017|All, Americas|0 Comments

The Exhibitor Journey: Ensuring Customer Loyalty With Digital Experiences

Silke Hoersch, Director of Marketing, EMEA Silke Hoersch, Director of Marketing, EMEA In a world where everyone speaks about digitisation, the exhibition industry has come up with many questions, thoughts and discussions around the impact of this trend. A few days ago, my colleague Holger Friesz spoke at the UFI Operations and Services Focus Meeting 2017 about the opportunity for venues to ensure customer centricity while still optimizing for profit. Exhibition venues that manage events in the [...]

By | 2017-12-08T10:11:21+00:00 April 4th, 2017|All, Digital Innovation, Exhibition Industry|1 Comment

“Schneebit” from nerd to rock star

Blogger: Christiane Appel, Editor in chief, m+a Deutscher Fachverlag GmbH. "Schneebit" (perhaps best translated as snowshow) is history, and that's what it will remain, even if Cebit is now supposed to be transformed into a cool event. The trade fair's organizers Deutsche Messe have a warmer season in their sights and have therefore rescheduled the event to summer to be held under the expo roof. One of the arguments was that it's easier to emotionalize technology presentations in summertime. The [...]

By | 2017-12-08T10:11:27+00:00 March 30th, 2017|All, Digital Innovation, Europe|0 Comments

Digital trade fair marketing provides the platform for connecting real and digital worlds

Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting technologies continued to develop rapidly in 2016. Which digital marketing trends do you foresee for 2 [...]

By | 2017-12-07T10:34:35+00:00 February 14th, 2017|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

8 success factors for the exhibition ground of the future

Blogger: Christoph Spangenberg, Corporate Communications, MCH Group Exhibition grounds must meet their customers' requirements at all times and, in the ideal case, must more than meet their needs. Precisely what goes to make up a successful exhibition complex, and how an exhibition complex can equip itself for the future was set out by MCH Group CEO René Kamm at the UFI Global Congress in Shanghai, taking the example of Messe Basel. Around 600 industry leaders met there in early november, in ord [...]

By | 2017-12-08T10:00:43+00:00 December 5th, 2016|All, Best Practices, Europe, Topics|0 Comments

Evolving business models in the event and exhibition industry

Blogger: Manish Chandak, President & CEO, Ungerboeck Software International This fall I had the privilege to attend two key conferences of the global meetings & exhibitions industry: the UFI Congress in Shanghai, China, and the ICCA Congress in Kuching, Malaysia. The annual conferences of ICCA and UFI are unique opportunities to exchange and get a better understanding of what moves venues, destinations and event and meeting planners. Both conferences are prime examples of valuable face-t [...]

By | 2017-12-08T10:02:27+00:00 November 30th, 2016|All, Asia – Pacific, Topics, UFI News|0 Comments

Mexico – Land of opportunity

Blogger: Nick Dugdale-Moore, Business Development Manager at UFI Mexico is the best place in Latin America to be working or investing right now.  The following chart says it all.  Mexico recorded an incredible 10% growth in real GDP last year, second globally only to Indonesia, with 13%. When you compare that to the modest growth in Europe or the States, and the other neighbourhood powerhouse Brazil (whose GDP contracted 7% in real terms), it looks even more impressive. Source: Globex Report, AM [...]

By | 2018-01-16T13:14:16+00:00 September 26th, 2016|All, Americas|0 Comments

Social media & trade fairs – a perfect match

Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt Exhibition GmbH’s textiles and textile technology events*. * like the Heimtextil trade fair, or the relatively young projects like the ethical fashion show and the Greenshowroom during the Fashion Week in Berlin. Online communication and social media have become an integral part of major events and trade fairs. But how do trade fair organizers conduct their own online marketing and their own social media engagement? [...]

By | 2018-01-23T10:37:30+00:00 September 22nd, 2016|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments