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So far Guest has created 31 blog entries.

Digital trade fair marketing provides the platform for connecting real and digital worlds

Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting technologies continued to develop rapidly in 2016. Which digital marketing trends do you foresee for 2 [...]

By | 2017-12-07T10:34:35+00:00 February 14th, 2017|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

8 success factors for the exhibition ground of the future

Blogger: Christoph Spangenberg, Corporate Communications, MCH Group Exhibition grounds must meet their customers' requirements at all times and, in the ideal case, must more than meet their needs. Precisely what goes to make up a successful exhibition complex, and how an exhibition complex can equip itself for the future was set out by MCH Group CEO René Kamm at the UFI Global Congress in Shanghai, taking the example of Messe Basel. Around 600 industry leaders met there in early november, in ord [...]

By | 2017-12-08T10:00:43+00:00 December 5th, 2016|All, Best Practices, Europe, Topics|0 Comments

Evolving business models in the event and exhibition industry

Blogger: Manish Chandak, President & CEO, Ungerboeck Software International This fall I had the privilege to attend two key conferences of the global meetings & exhibitions industry: the UFI Congress in Shanghai, China, and the ICCA Congress in Kuching, Malaysia. The annual conferences of ICCA and UFI are unique opportunities to exchange and get a better understanding of what moves venues, destinations and event and meeting planners. Both conferences are prime examples of valuable face-t [...]

By | 2017-12-08T10:02:27+00:00 November 30th, 2016|All, Asia – Pacific, Topics, UFI News|0 Comments

Mexico – Land of opportunity

Blogger: Nick Dugdale-Moore, Business Development Manager at UFI Mexico is the best place in Latin America to be working or investing right now.  The following chart says it all.  Mexico recorded an incredible 10% growth in real GDP last year, second globally only to Indonesia, with 13%. When you compare that to the modest growth in Europe or the States, and the other neighbourhood powerhouse Brazil (whose GDP contracted 7% in real terms), it looks even more impressive. Source: Globex Report, AM [...]

By | 2018-01-16T13:14:16+00:00 September 26th, 2016|All, Americas|0 Comments

Social media & trade fairs – a perfect match

Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt Exhibition GmbH’s textiles and textile technology events*. * like the Heimtextil trade fair, or the relatively young projects like the ethical fashion show and the Greenshowroom during the Fashion Week in Berlin. Online communication and social media have become an integral part of major events and trade fairs. But how do trade fair organizers conduct their own online marketing and their own social media engagement? [...]

By | 2018-01-23T10:37:30+00:00 September 22nd, 2016|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

An Indonesian Perspective

Blogger: Aage Hansen, President Director Deutsche Messe Venue Operations, Indonesia Convention Exhibition (ICE) Indonesia is one of the countries in ASEAN which has great economy impact and massive industrial growth. There are currently over 252 million people in Indonesia, and this country is developing rapidly in many sectors, one of it is the automotive sector. Indonesia is the second-largest car manufacturer in ASEAN after Thailand. And it is predicted that within the next decade, Indonesia [...]

By | 2017-12-10T13:05:04+00:00 August 8th, 2016|All, Asia – Pacific, Exhibition Industry Research|0 Comments

Building on global promise

Blogger: CATHERINE  BERNARD-DARLET, Communications Director Construction & Agriculture Equipment Business Units, Comexposium Thailand’s capital will soon be the stage for the global construction community, when the second-largest construction machinery and equipment show in the world – Intermat – makes its South East Asian debut. The French organiser of the exhibition, Comexposium, joined forces with Impact Exhibition Management in Bangkok to create an event conceived to set the ASEAN constr [...]

By | 2017-12-08T10:12:25+00:00 August 1st, 2016|All, Asia – Pacific, Exhibition Industry Research, Topics|0 Comments

How exhibitions engage with people online and what the millennials expect of them

Blogger: Christoph Spangenberg, Corporate Communications, MCH Group Every brand can become a love brand online. What companies have to do to achieve this and what the millennials expect of exhibitions was explained by marketing expert Huib van Bockel and behavioural scientist Tessa van Asselt at the UFI Open Seminar in Basel. The theme of this year's meeting for the exhibition sector: The Challenge of Change. How do companies reach potential customers in the Internet? How do they develop a loyal [...]

The power of exhibitions to engage in an ‘always on’ world

Opinion piece – from Joyce Dimascio, Chief Executive of the Exhibition and Event Association of Australasia (EEAA) In a world that’s ‘always on’, the landscape has shifted for marketers. Historically, the relationship between a brand and its customers was largely transactional. The lion’s share of the marketing budget went to advertising and the product with the catchiest tag line or most memorable jingle won the day – and ultimately market share. But this has all changed. It’s no longer about w [...]

Big data to drive business development

Blogger: Ahad Merchant, Vice President – M&A at ABEC Exhibition & Conferences (ITE Group) One of the most significant points of evolution in the modern data landscape is the inexorable transition of a centralized model of data management to a decentralized, distributed one. Big data offers some of the greatest opportunities for innovation in the new digital world but also presents challenges for the exhibition industry. There is huge potential for data analytics to completely revolutioni [...]

By | 2017-12-10T13:39:57+00:00 June 9th, 2016|All, Digital Innovation, Topics|0 Comments