About Monika Fourneaux-Ceskova

This author has not yet filled in any details.
So far Monika Fourneaux-Ceskova has created 3 blog entries.

The insights of the Latin American region exhibition industry

Ana Maria Arango, UFI Latam Regional Manager talks about the state of the exhibition industry in the Latin American region. Interview by Nick Dugdale-Moore. Ana Maria, 18 - 19 September, UFI will be organising its first LATAM Regional Conference in Mexico. Can you tell us something more about the region and the exhibition industry market share/revenue? Latin America is a very diverse continent, not only in terms of the evolution of the exhibition industry, but in the diversity of their exhibitio [...]

Next steps towards sustainability

Christian Druart, Secretary of the UFI Sustainable Development Committee, talks about the sustainability in the exhibition industry, presenting the UFI Forum on Sustainable Development, taking place in Orlando, (USA), from 6 to 7 August 2018.  Interview by Monika Fourneaux Ceskova  This year’s theme of the forum is “engagement, collaboration and measurement”. How would you describe these three drivers? As you know, sustainability isn’t exactly a new topic in the event industry, however, if we ar [...]

Digital transformation: How do I digitalize a trade fair?

Digital transformation is on everyone’s lips. With the constantly increasing relevance of online and social media, companies must have the courage to take a step forward. But what does that mean in concrete terms for a trade fair company? Which measures can be taken today to sensibly digitalize a trade fair? Promoting trade fairs effectively with digital media As a rule, one can say that a trade fair visitor’s entire customer journey from the first contact to the final visit to the event can be [...]

By | 2018-04-03T08:01:41+00:00 March 29th, 2018|All|0 Comments