About Stephanie Selesnick

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So far Stephanie Selesnick has created 24 blog entries.

Can you afford not to be there? (part 1)

Interview with Alex Granger 84th UFI Global Congress Moderator (by Stephanie Selesnick part 1 of 2). “Raising the Odds – Pressures and Profits in the Exhibition Industry”, is the theme of this year’s UFI Global Congress (1-4 November in Johannesburg, South Africa) . With a rich variety of presentations, case studies, research, panel discussions, hot seat interviews and special interest-group discussions, the Global Congress offers you a high-level platform where participants can gain greater kno [...]

By | 2017-12-10T11:55:26+00:00 July 10th, 2017|All, Middle East – Africa, UFI Updates|0 Comments

We must treat our exhibitors better!

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. At last month’s European Conference (formerly the European Open Seminar) in Cologne, Germany, Mark Brewster, Founder and CEO of Explori, shared the results of a joint UFI-Explori study of European Net Promoter Scores (NPS) for venues, exhibitors and visitors. One of the more interesting findings, besides the fact visitors rate toilets as the most favorable aspect in a venue - even above WiFi - were satisfaction scor [...]

By | 2017-12-10T11:55:26+00:00 June 12th, 2017|All, Americas|1 Comment

Interview with David Boon, UFI European Conference’s Moderator

Blogger: Stephanie Selesnick, President of International Trade Information, Inc UFI’s European Conference (Open Seminar) takes place May 10-12 in Cologne, Germany. With five billion Euros being invested in venues and venue infrastructure within the next 10 years, this Conference is focused on the future exhibition industry. I had a chance to speak with the event’s Moderator, David Boon, General Manager, International Business Development, Brussels Expo, Belgium about the upcoming event. To stay [...]

By | 2018-01-16T13:31:32+00:00 April 24th, 2017|All, Europe|0 Comments

Sustainability In Not Only About Being Green

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. Last month I had the opportunity to attend two UFI conferences in Singapore: the UFI Educational Forum on Sustainability 2017 and the UFI Open Seminar in Asia. They were both excellent events featuring top-notch speakers and education. It was my first time attending the annual Sustainability Seminar and found it quite interesting. Being from the Western United States and now living in Las Vegas (trade show capital [...]

Genexpo – a Mexican initiative to organically develop new, bigger and better expos

Blogger: President of International Trade Information, Inc Instead of doing a Familiarization (FAM) trip, why not help launch and grow shows already in your building? Here is an innovative initiative one second-tier Mexican convention center sponsored to increase business. Genexpo is an exhibition-mentoring program co-founded and produced by MICE Market, Tecnológico de Monterrey (a University) and Amprofec, the Mexican Association for the Exhibition Industry. We spoke with José Navarro, Vice-Cha [...]

By | 2017-12-10T11:55:26+00:00 February 16th, 2017|All, Americas|0 Comments

10 Reasons Why I’m attending UFI’s Open Seminar in Asia and Educational Forum on Sustainability

Blogger: Stephanie Selesnick, President of International Trade Information, Inc I attended my first European Seminar #ufibasel last year in Basel, Switzerland and found the education and networking to be excellent. Open to UFI members and non-members, my expectations are high for the two events taking place this February 21-24 in Singapore #ufisingapore for the following reason:  Singapore – the City-State is world famous for many reasons, among them sustainability in the face of limited natural [...]

How can your exhibition help it’s industry’s youngest players survive and prosper?

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. CTA™ – the owners of CES International, the largest exhibition in the United States and UFI member, is known for doing innovative things – one of which directly answers the above question. They have a mentor program offered as a free benefit of association membership. “For small business owners and entrepreneurs, the Consumer Technology Association (CTA) Mentor Program pairs you with a mentor company who can give ad [...]

By | 2017-12-10T11:55:26+00:00 December 12th, 2016|All, Americas, Education|0 Comments

Why I Like Hybrid Events

Blogger: : Stephanie Selesnick, President of International Trade Information, Inc. IMEX America was recently held in Las Vegas. It was the sixth edition and, by all accounts, was a huge success with 12,227 attendees, of which 3,216 from 60 countries were hosted buyers. There were over 60,000 appointments pre-scheduled with 3,250 exhibiting organizations and companies. Hosted buyers were required to hold between 8-10 pre-scheduled appointments daily (about one per half hour). They chose exhibitor [...]

By | 2017-12-10T11:55:26+00:00 November 15th, 2016|All, Americas, Topics|0 Comments

5 Reasons Badges We Are Using Don’t Work

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. Badges are one of the standard things in all exhibitions and events. We require them for entrance to our events, and they also help people with introductions. Here are five reasons what we presently use on our badges is bad, and what should be changed for the future. Lanyards. Why do we use these? To make money! What a terrible sponsorship. Aren’t we as an industry beyond that kind of wasted marketing? Lanyards forc [...]

Pre-UFI Congress Interview with Jimé Essink, UBM Asia

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. Digitize is a verb. According to dictionary.com, it means: 1. to convert (data) to digital form for use in a computer; 2. to convert (analogous physical measurements) to digital form. In this case, the digitalization we’re talking about is the unlikely pairing of one of the top two exhibition companies in the world with the largest online retailer in China. In other words, it’s taking analog (face-to-face events) an [...]

By | 2017-12-10T11:55:26+00:00 September 14th, 2016|All, Digital Innovation, Exhibition Industry|0 Comments