Stephanie Selesnick, Author at UFI Blog

UFI Next Generation Leadership Grantee – meet Lilian Burgardt
UFI Next Generation Leadership Grantee – meet Lilian Burgardt

UFI Next Generation Leadership Grantee – meet Lilian Burgardt

2018 UFI NGL Grantee - Lilian Burgardt, Head of Digital Products - Informa Brazil. Meet Lilian Burgardt, Head of Digital Products - Informa Brazil, one of the four recipients of the UFI Next Generation Leadership Grant (NGL). Lilian Burgardt, one of the four recipients of the 2018 NGL Grant, and I had a chance to catch up earlier this month. The UFI NGL Grant is awarded to future leaders of the exhibition industry for exceptional initiative in driving change and innovation within their differe [...]

By Stephanie Selesnick| 2018-09-13T14:06:48+00:00 September 13th, 2018|All, Americas, Asia – Pacific, Best Practices, Digital Innovation, Europe, Exhibition Industry, Exhibition Marketing, Management, Middle East – Africa, UFI Updates|0 Comments

The Mexican Exhibition Market – a Conversation with José Navarro
The Mexican Exhibition Market – a Conversation with José Navarro

The Mexican Exhibition Market – a Conversation with José Navarro

José Navarro, General Director, E.J. Krause Tarsus de México and Chairman of the UFI Latin American Chapter. José Navarro, General Director, E.J. Krause Tarsus de México is also the Chairman of the UFI Latin American Chapter. He along with Paul St. Amour, Vice President of E.J. Krause Tarsus de México are presenting the Viva Mexico! session at the upcoming Latin American Conference September 18-19 in Mexico City, Mexico. I had a chance to catch up with José the other day. Interview by Stephani [...]

By Stephanie Selesnick| 2018-08-23T08:35:34+00:00 August 9th, 2018|All, Americas, Exhibition Industry|0 Comments

Insights into the Brazilian Exhibition Industry
Insights into the Brazilian Exhibition Industry

Insights into the Brazilian Exhibition Industry

Marco Basso, President of Brazil Informa Global Exhibitions Division. Marco A. Basso, is President of Brazil, Informa Global Exhibitions Division, a company he’s been with the last 22 years. Discovered by a head hunter to begin Informa’s operations in the country, he knew nothing about the exhibition business, but had a background in congresses and seminars. Like most of us, he said, “The exhibition business is a very dynamic industry and gets into your blood pretty quickly – but you have to h [...]

By Stephanie Selesnick| 2018-07-26T07:48:22+00:00 July 26th, 2018|Americas, Digital Innovation, Exhibition Industry, Exhibition Marketing, UFI Updates|0 Comments

What is sustainability and why is it important?
What is sustainability and why is it important?

What is sustainability and why is it important?

“A business practice that is economically viable, socially responsible and environmentally friendly is usually regarded as being sustainable. Corporations that include socially responsible and environmentally sound policies as core elements in their growth strategy very often create sustainable economic values,” according to the University of North Florida Center for Sustainable Business Practices. In the business world, sustainability is viewed as a system where a business organization communic [...]

By Stephanie Selesnick| 2018-06-28T15:27:37+00:00 June 28th, 2018|All, Best Practices, Exhibition Industry, UFI Updates|0 Comments

Three reasons why to attend a trade show or a public consumer show unrelated to your business
Three reasons why to attend a trade show or a public consumer show unrelated to your business

Three reasons why to attend a trade show or a public consumer show unrelated to your business

In a recent conversation at ECEF, a one-day US conference for Association (NGO) and for-profit US organizers, I was speaking with some colleagues about visiting exhibitions in unrelated industries for fun. They looked at me in shock. As the discussion deepened, it turns out that they attend their own trade shows or competitive expos in their same sector, but never attend consumer shows (b2c) or trade shows in other industries. Or, in a couple of instances, only attend exhibitions produced by the [...]

By Stephanie Selesnick| 2018-06-08T08:31:17+00:00 June 8th, 2018|All, Best Practices, Exhibition Industry, UFI Updates|0 Comments

What’s New in Attendee Acquisition?
What’s New in Attendee Acquisition?

What’s New in Attendee Acquisition?

I recently asked the following question on LinkedIn: Hi exhibition industry friends. Out of curiosity, what other attendee promotion/recruitment tools are you doing besides print, death by email and digital-based outreach? The reason I asked the question was two-fold: It seems many show organizers are over-dependent on emails to get the job done for recruiting quality visitors; and wanted to know what else industry colleagues are doing. A number of people answered, and there were over 1600 views [...]

By Stephanie Selesnick| 2018-05-25T09:29:38+00:00 May 25th, 2018|All, Americas, Asia – Pacific, Best Practices, Europe, Exhibition Industry, Exhibition Marketing, Middle East – Africa, Operations & Services, UFI Updates|0 Comments

Everyone is a Consumer First
Everyone is a Consumer First

Everyone is a Consumer First

We are consumers first and foremost, and as such, our attendees, exhibitors and stakeholders expect face-to-face, business-to-business events to be more like the experiences encountered at festivals, concerts, and other live events. Unfortunately, most exhibitions are not. Here are a few thoughts to modernize trade shows so they are more interactive and entertaining for attendees. They are based on ideas expressed at the recent XLIVE Esports Summit in Los Angeles, USA. For those of you who have [...]

By Stephanie Selesnick| 2018-04-11T15:24:00+00:00 April 11th, 2018|All, Best Practices, Digital Innovation, Exhibition Industry, Exhibition Marketing|0 Comments

Keeping Your Exhibition Relevant in the Future
Keeping Your Exhibition Relevant in the Future

Keeping Your Exhibition Relevant in the Future

The UFI European Conference theme this year is Future Proof Exhibitions. Keynote speaker Francis Friedman, President of trade show consultants Time & Place Strategies plans to have a strategic conversation with delegates on Future Building and Future Profiting of Exhibitions. Friedman says, as we look to the future “Attendee acquisition will no longer be simply telling people they will get ‘excellent networking opportunities, see the latest products on the show floor, and get access to educ [...]

By Stephanie Selesnick| 2018-03-19T09:49:47+00:00 March 15th, 2018|All, Digital Innovation, Exhibition Industry|0 Comments

Exhibition industry triggers best practice sharing
Exhibition industry triggers best practice sharing

Exhibition industry triggers best practice sharing

Exhibition Industry: Submit your best practice example today and win one of UFI's prestigious 2018 global industry awards! Your organization and teams work hard. Let the industry recognize their efforts! Deadlines are quickly approaching for the UFI Digital Innovations, Human Resources and Operations and Services Awards. Award themes are determined by their respective Committees and change annually. The Committees also serve as judges. The awards listed below are open to UFI members and non-memb [...]

By Stephanie Selesnick| 2018-02-15T10:57:52+00:00 February 15th, 2018|All, Best Practices, Digital Innovation, Human Resources, Operations & Services, Sustainable Development|0 Comments

Asia-Pacific Conference for exhibition professionals
Asia-Pacific Conference for exhibition professionals

Asia-Pacific Conference for exhibition professionals

The upcoming UFI Asia-Pacific Conference (formerly known as the UFI Open Seminar in Asia) takes place on March1-2 immediately after the UFI Educational Forum on HR Management (February 27-28). I spoke with Mark Cochrane, UFI’s Regional Manager for Asia-Pacific and asked him to share what he’s interested in hearing about during a few of the upcoming sessions at the upcoming Conference in Kuala Lumpur: Twitter: #ufikl Regional confernce highlights Keynote Presentation on Malaysia: Overviews of hos [...]

By Stephanie Selesnick| 2018-02-09T13:27:42+00:00 February 7th, 2018|All, Asia – Pacific, Best Practices|1 Comment

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