Looking for the “Black Swan”​ in the live events industry

Marco Giberti, Founder and CEO, Vesuvio Ventures For those of you who read the 2007 famous book from Nassin Nicholas Taleb "The Black Swan" you may remember how Taleb, a former risk-taker and options trader professional focuses on the extreme impact of rare and unpredictable events — and the human tendency to find simplistic explanations for these events, retrospectively. Taleb calls this the Black Swan theory, a metaphor that describes an event that comes as a surprise, has a major effect and [...]

By | 2019-10-08T16:02:02+00:00 October 8th, 2019|All, Best Practices, Exhibition Marketing, Operations & Services|0 Comments

Guild-y by association

Antony Reeve-Crook, Director, ArciMedia Ltd. News that three of the most prominent business event associations are putting ‘collaboration over competition’, pooling their resources to bring greater value to their members, reveals much about the shared paths our industries are following. The global associations AIPC (International Association of Convention Centres), ICCA (International Congress and Convention Association) and UFI (Global Association of the Exhibition Industry) have embarked on [...]

By | 2019-08-12T08:57:23+00:00 July 25th, 2019|All|0 Comments

TCEB in Europe to Redefine events in Thailand

Sponsored article by TCEB The Thailand Convention and Exhibition Bureau (TCEB) was in the UK in May to promote its latest exhibition campaigns to international event organisers seeking a springboard in South East Asia. A team of representatives from the bureau visited the UFI European Conference at NEC Birmingham to fly the flag for Thailand and secure new business from organisers not yet active in the country, or unaware of the fresh opportunities presented by TCEB’s latest campaigns. The event [...]

By | 2019-06-20T13:27:36+00:00 June 17th, 2019|All|1 Comment

The Case for Investing in our Second- and Third-Year Exhibitors and Attendees

Stephanie Selesnick, International Trade Information, Inc. Many interesting facts came out of the UFI/Explori Exhibitor and Visitor Insights over the last couple of years, among them that the largest attrition for both exhibitors and visitors happens from years one to two and years two to three. (LINK: https://www.ufi.org/industry-resources/surveys-and-studies/) It costs significantly more to recruit both new attendees and exhibitors. So, what’s an organizer to do? Here are some suggestions. F [...]

By | 2019-05-21T10:32:15+00:00 May 13th, 2019|All, Exhibition Marketing|0 Comments

The UFI Digital Debate in Tokyo: Digital Revolution in the Exhibition Industry

Gunnar Heinrich, CEO, adventics GmbH. At the high-profile UFI Asia-Pacific Conference in Tokyo, Stephan Forseilles, Tesi Baur and I had the pleasure to debate several controversial topics about the digital revolution in our exhibition industry. With the help of the audience which could vote in real time, we took a closer look at A.I., customer experience, digital talents and digitization in the exhibition industry. Here is a wrap-up of our discussion. 1. Will A.I. change our industry completel [...]

By | 2019-05-13T13:51:12+00:00 May 13th, 2019|All, Best Practices, Digital Innovation|3 Comments

Making it look EASY

Antony Reeve-Crook, Director, ArciMedia Ltd. Eric Everard, CEO and founder of Belgium’s Easyfairs is a keynote speaker at this year’s UFI European Conference in Birmingham. Before he takes the stage I managed to catch up with him to find out if the company’s model continues unchanged, and to what he attributes the company’s success. Easyfairs operates in 20 countries, manages a portfolio of 218 fully owned events and ten venues. Its revenues and profits are derived roughly 80 per cent from its [...]

By | 2019-05-06T13:26:32+00:00 May 6th, 2019|All, Best Practices, Education, Management|0 Comments

Some Things Organizers May Not Know About Japan

Stephanie Selesnick, International Trade Information, Inc. One of my favorite things about attending the UFI Regional Conferences is learning about other cultures and visiting countries for the first time. Here are a few things we learned last week about Japan at the UFI Asia-Pacific Conference -  and how you may incorporate them into your exhibitions: 1.  Signage. Japan is pretty easy to travel around! Having bilingual signage – Japanese and English - enabled us to easily travel around the co [...]

Not so social media

Antony Reeve-Crook, Director, ArciMedia Ltd. River damming and distrust. Can organisers still use social media to grow show’s attendance? Since 2016 Facebook has restricted its data sharing practice, and regulations such as GDPR in European Union member states have slowed the flow of data to those in search of it. Interfaces between organisers and social media have changed too. Last year Facebook removed the API for automatic sharing, a tool commonly used (perhaps ill-advisedly) to promote tra [...]

By | 2019-03-13T14:13:51+00:00 March 13th, 2019|All|6 Comments