What is the future of Brazil’s Exhibition Industry? (Part 3 of 3)

Interview with Juan Pablo Devera, President of Reed Brazil and President of UBRAFE by Stephanie Selesnick (Part 3 of 3) We had a chance to catch up with Juan Pablo Devera after the recent 12th Annual Meeting of the Exhibitions industry (ESFE), Brazil’s largest meeting for exhibition leaders. This is the last of a 3-part interview on the Brazilian exhibition industry. What are UBRAFE's plans for 2017? UBRAFE has been active in Brazil since its foundation 35 years ago. We started as an Association [...]

By | 2017-12-08T09:43:23+00:00 May 23rd, 2017|All, Americas|0 Comments

How the Brazilian Exhibition Industry is Reacting to Economic Challenges (Part 2 of 3)

Interview with Juan Pablo Devera, President of Reed Brazil and President of UBRAFE by Stephanie Selesnick (Part 2 of 3) This is a continuation of an interview with Juan Pablo Devera after the recent 12th Annual Meeting of the Exhibitions industry (ESFE), Brazil’s largest meeting for exhibition leaders. Have economic challenges forced organizers to improve: streamline processes, get closer to their customers, etc.? In what ways? Our country is one the youngest democracies in the world. Open to a [...]

By | 2017-12-08T09:43:03+00:00 May 19th, 2017|All, Americas|0 Comments

An update on Brazil’s Exhibition Industry (Part 1 of 3)

Interview with Juan Pablo De Vera, President of Reed Brazil and President of UBRAFE by Stephanie Selesnick (Part 1 of 3) We had a chance to catch up with Juan Pablo Devera after the recent 12th Annual Meeting of the Exhibitions industry (ESFE), Brazil’s largest meeting for exhibition leaders. Organized by Grupo RADAR, an UFI media partner and member, the conference promoted the development of creative ideas and synergies between industry members in one of the most dynamic markets in Latin Americ [...]

By | 2017-12-08T09:43:50+00:00 May 4th, 2017|All, Americas|0 Comments

Global Exhibitions Day marks the exhibition industry

The biggest promotional campaign that our industry has ever seen is just around the corner. I love this global initiative. It is uniting people across our industry regardless of their position, employer, level of experience, origin, culture, language, gender,… we all share the same passion for the exhibitions industry. GED - 7 June 2017 - is a chance for us all to celebrate the exhibition industry and highlight its positive impact on jobs, business, people, innovation and local investment! I am, [...]

Genexpo – a Mexican initiative to organically develop new, bigger and better expos

Blogger: President of International Trade Information, Inc Instead of doing a Familiarization (FAM) trip, why not help launch and grow shows already in your building? Here is an innovative initiative one second-tier Mexican convention center sponsored to increase business. Genexpo is an exhibition-mentoring program co-founded and produced by MICE Market, Tecnológico de Monterrey (a University) and Amprofec, the Mexican Association for the Exhibition Industry. We spoke with José Navarro, Vice-Cha [...]

By | 2017-12-10T11:55:26+00:00 February 16th, 2017|All, Americas|0 Comments

How can your exhibition help it’s industry’s youngest players survive and prosper?

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. CTA™ – the owners of CES International, the largest exhibition in the United States and UFI member, is known for doing innovative things – one of which directly answers the above question. They have a mentor program offered as a free benefit of association membership. “For small business owners and entrepreneurs, the Consumer Technology Association (CTA) Mentor Program pairs you with a mentor company who can give ad [...]

By | 2017-12-10T11:55:26+00:00 December 12th, 2016|All, Americas, Education|0 Comments

Why I Like Hybrid Events

Blogger: : Stephanie Selesnick, President of International Trade Information, Inc. IMEX America was recently held in Las Vegas. It was the sixth edition and, by all accounts, was a huge success with 12,227 attendees, of which 3,216 from 60 countries were hosted buyers. There were over 60,000 appointments pre-scheduled with 3,250 exhibiting organizations and companies. Hosted buyers were required to hold between 8-10 pre-scheduled appointments daily (about one per half hour). They chose exhibitor [...]

By | 2017-12-10T11:55:26+00:00 November 15th, 2016|All, Americas, Topics|0 Comments

Mexico – Land of opportunity

Blogger: Nick Dugdale-Moore, Business Development Manager at UFI Mexico is the best place in Latin America to be working or investing right now.  The following chart says it all.  Mexico recorded an incredible 10% growth in real GDP last year, second globally only to Indonesia, with 13%. When you compare that to the modest growth in Europe or the States, and the other neighbourhood powerhouse Brazil (whose GDP contracted 7% in real terms), it looks even more impressive. Source: Globex Report, AM [...]

By | 2018-01-16T13:14:16+00:00 September 26th, 2016|All, Americas|0 Comments

It is always great to see developing markets in our industry!

Blogger: Sergey Alexeev, UFI President I am just back from Monterrey, Mexico, where I attended the 19th AMPROFEC Conference, and saw the Mexican exhibition industry upbeat about its future. With more and more international attention on Mexico as an exhibition business opportunity, a number of our industry’s global players are working together with national businesses, while established regional players are expanding as well. UFI will help our members to get even better access to Mexico, while al [...]

By | 2017-12-07T11:05:45+00:00 September 12th, 2016|All, Americas|0 Comments

Successful Exhibitions Should Avoid Systemic Hubris

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. I recently read an article that has a good lesson for successful exhibitions. “Apple planned to launch a live TV service along with the latest iteration of Apple TV, but negotiations with content providers reportedly fell through after Eddy Cue, Apple's senior vice president of Internet Software and Services, rubbed executives the wrong way, according to the Wall Street Journal. “Cue apparently showed up late to neg [...]

By | 2017-12-10T13:03:42+00:00 August 15th, 2016|All, Americas|0 Comments