Asia – Pacific

The food industry in the exhibition industry: from niche to the future

The food industry in the exhibition sector has been undergoing significant growth in Asia, where the culinary scene is vibrant and diverse. This growth is driven by various factors, such as increasing consumer demand for diverse culinary experiences, rising interest in food sustainability and innovation, the globalisation of food cultures, and the popularity of food-related events and festivals.

How Culture Contributes to Return on Experience  

Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.

By |2024-01-30T10:43:05+01:00January 30th, 2024|All, Asia – Pacific, Exhibition Marketing, UFI Diamond Sponsors|0 Comments

Thailand to host AFECA AGM 2023, reigniting its leading role in driving the exhibition industry in the region

Bangkok: Thailand is officially declared a host of the Asian Federation of Exhibition and Convention Associations (AFECA) Annual General Meeting (AGM) 2023.

By |2023-01-25T17:07:07+01:00January 25th, 2023|Asia – Pacific, Exhibition Industry, UFI Diamond Sponsors|0 Comments

Exhibition industry in Thailand posts strong rebound

24 October 2022: Thailand’s trade show industry has staged a strong rebound since borders reopened. Eleven new international trade shows were successfully launched between May and September of this year with supports from Thailand Convention and Exhibition Bureau (TCEB) in pursuit of advancing the “Thailand 4.0” national agenda. And to effectively take the initiative, the bureau also launched its “SPIRE Thailand” – a campaign that helps driving domestic exhibitions in key vertical industries.

By |2023-01-25T17:12:45+01:00November 16th, 2022|Asia – Pacific, Exhibition Industry|0 Comments

Thrive in Thailand’s Full Economic Reopening with TCEB’s “E Power 3” Campaign

Thailand is now gearing for a return to economic normalcy. [...]

Five Summertime Suggestions for the Exhibit Floor

As many of us are gearing up to head out [...]

Thailand Exhibition Industry’s Readiness Confirmed at UFI Global CEO Summit. TCEB’s Diamond Sponsorship Continued for Higher Visibility and More Collaboration

Confidence Goes High as Exhibition Industry Players Unite to Support [...]

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