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What’s New in Attendee Acquisition?

I recently asked the following question on LinkedIn: Hi exhibition industry friends. Out of curiosity, what other attendee promotion/recruitment tools are you doing besides print, death by email and digital-based outreach? The reason I asked the question was two-fold: It seems many show organizers are over-dependent on emails to get the job done for recruiting quality visitors; and wanted to know what else industry colleagues are doing. A number of people answered, and there were over 1600 views [...]

By | 2018-05-25T09:29:38+00:00 May 25th, 2018|All, Americas, Asia – Pacific, Best Practices, Europe, Exhibition Industry, Exhibition Marketing, Middle East – Africa, Operations & Services, UFI Updates|0 Comments
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The UFI European Conference 2018 review, future-proofing the exhibition world

Sophie Hackford, the keynote speaker Over 220 delegates from 35 countries gathered at the European Conference 2018 in Verona (Italy). Speakers and delegates discussed the challenge of how to future-proof exhibitions on the main conference stage and in breakout sessions over the course of two days. As one participant put it on Twitter: “To future-proof exhibitions, first listen to the future.” This was the theme behind the opening session with keynote speaker Sophie Hackford, Futurist and Resea [...]

By | 2018-05-09T15:30:23+00:00 May 9th, 2018|All, Digital Innovation, Europe, Exhibition Industry, UFI News, UFI Updates|0 Comments
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Exhibition Industry: consolidation at the very top

A huge deal has taken shape in the exhibition industry as Informa has concluded talks to acquire UBM. According to a Reuters report, both companies have agreed a deal on Wednesday which would see Informa acquiring UBM for 5.2 billion US Dollar in cash and stock. Informa now has until February 13 to make a firm offer. If the deal goes through, it will be by far the largest M&A activity ever seen in the exhibition industry. Informa's Chief Executive Stephen A. Carter will be chief executive of [...]

By | 2018-01-22T16:12:59+00:00 January 19th, 2018|All, Americas, Europe, Exhibition Industry, Management|0 Comments
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Mercedes-Benz and the story of the exhibitor becoming the show

Exhibitions are singularly adept at gathering an entire market in one place for a short period of time. People pay good money to be in the mix when this happens, be it as buyer or exhibitor, influencer or influenced. The bigger the event, the greater the percentage of the international market in attendance. The world’s largest motor show, IAA Frankfurt, is one event that truly gathers the global community, car lovers are just one part of the circus that gathers in the industrial Germany city for [...]

By | 2018-01-23T10:37:41+00:00 November 13th, 2017|All, Best Practices, Europe, Exhibition Industry|0 Comments
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Global trade fairs connect globalized industries worldwide

  Blogger: Olaf Schmidt, head of Textiles & Textile Technologies at Messe Frankfurt, Germany. Since the 1980s industries have been growing together worldwide as a result of globalization and digitalization. Value chains have spanned the globe as new production sites and new markets were created that no one could have dared to dream of. At the same time, suppliers and customers alike can obtain information and engage in business online at any time around the world. This development has n [...]

By | 2017-12-06T11:40:15+00:00 June 27th, 2017|All, Americas, Asia – Pacific, Best Practices, Europe, Middle East – Africa|0 Comments
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Apps for trade fairs: “everything at a glance at the right time”

Blogger: Ellen Matheis, coordinator of web solutions at Messe Frankfurt, Germany Apps have become an integral component of the marketing and communication services offered by trade fair organizers. What are the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers?  Which mobile offerings are now a must-have for organizers of trade fairs or events? All digital services including web sites, exhibitor searches, trade fair maps, business matchmaking po [...]

By | 2017-12-08T10:11:12+00:00 May 9th, 2017|All, Best Practices, Digital Innovation, Europe|0 Comments
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Global Exhibitions Day marks the exhibition industry

The biggest promotional campaign that our industry has ever seen is just around the corner. I love this global initiative. It is uniting people across our industry regardless of their position, employer, level of experience, origin, culture, language, gender,… we all share the same passion for the exhibitions industry. GED - 7 June 2017 - is a chance for us all to celebrate the exhibition industry and highlight its positive impact on jobs, business, people, innovation and local investment! I am, [...]

By | 2018-01-23T10:37:41+00:00 May 3rd, 2017|All, Americas, Asia – Pacific, Europe, Middle East – Africa|0 Comments
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Interview with David Boon, UFI European Conference’s Moderator

Blogger: Stephanie Selesnick, President of International Trade Information, Inc UFI’s European Conference (Open Seminar) takes place May 10-12 in Cologne, Germany. With five billion Euros being invested in venues and venue infrastructure within the next 10 years, this Conference is focused on the future exhibition industry. I had a chance to speak with the event’s Moderator, David Boon, General Manager, International Business Development, Brussels Expo, Belgium about the upcoming event. To stay [...]

By | 2018-01-16T13:31:32+00:00 April 24th, 2017|All, Europe|0 Comments
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“Schneebit” from nerd to rock star

Blogger: Christiane Appel, Editor in chief, m+a Deutscher Fachverlag GmbH. "Schneebit" (perhaps best translated as snowshow) is history, and that's what it will remain, even if Cebit is now supposed to be transformed into a cool event. The trade fair's organizers Deutsche Messe have a warmer season in their sights and have therefore rescheduled the event to summer to be held under the expo roof. One of the arguments was that it's easier to emotionalize technology presentations in summertime. The [...]

By | 2017-12-08T10:11:27+00:00 March 30th, 2017|All, Digital Innovation, Europe|0 Comments
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Digital trade fair marketing provides the platform for connecting real and digital worlds

Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting technologies continued to develop rapidly in 2016. Which digital marketing trends do you foresee for 2 [...]

By | 2017-12-07T10:34:35+00:00 February 14th, 2017|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments
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