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Global Exhibitions Day marks the exhibition industry

The biggest promotional campaign that our industry has ever seen is just around the corner. I love this global initiative. It is uniting people across our industry regardless of their position, employer, level of experience, origin, culture, language, gender,… we all share the same passion for the exhibitions industry. GED - 7 June 2017 - is a chance for us all to celebrate the exhibition industry and highlight its positive impact on jobs, business, people, innovation and local investment! I am, [...]

By | 2018-01-23T10:37:41+00:00 May 3rd, 2017|All, Americas, Asia – Pacific, Europe, Middle East – Africa|0 Comments
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Interview with David Boon, UFI European Conference’s Moderator

Blogger: Stephanie Selesnick, President of International Trade Information, Inc UFI’s European Conference (Open Seminar) takes place May 10-12 in Cologne, Germany. With five billion Euros being invested in venues and venue infrastructure within the next 10 years, this Conference is focused on the future exhibition industry. I had a chance to speak with the event’s Moderator, David Boon, General Manager, International Business Development, Brussels Expo, Belgium about the upcoming event. To stay [...]

By | 2018-01-16T13:31:32+00:00 April 24th, 2017|All, Europe|0 Comments
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“Schneebit” from nerd to rock star

Blogger: Christiane Appel, Editor in chief, m+a Deutscher Fachverlag GmbH. "Schneebit" (perhaps best translated as snowshow) is history, and that's what it will remain, even if Cebit is now supposed to be transformed into a cool event. The trade fair's organizers Deutsche Messe have a warmer season in their sights and have therefore rescheduled the event to summer to be held under the expo roof. One of the arguments was that it's easier to emotionalize technology presentations in summertime. The [...]

By | 2017-12-08T10:11:27+00:00 March 30th, 2017|All, Digital Innovation, Europe|0 Comments
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Digital trade fair marketing provides the platform for connecting real and digital worlds

Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting technologies continued to develop rapidly in 2016. Which digital marketing trends do you foresee for 2 [...]

By | 2017-12-07T10:34:35+00:00 February 14th, 2017|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments
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8 success factors for the exhibition ground of the future

Blogger: Christoph Spangenberg, Corporate Communications, MCH Group Exhibition grounds must meet their customers' requirements at all times and, in the ideal case, must more than meet their needs. Precisely what goes to make up a successful exhibition complex, and how an exhibition complex can equip itself for the future was set out by MCH Group CEO René Kamm at the UFI Global Congress in Shanghai, taking the example of Messe Basel. Around 600 industry leaders met there in early november, in ord [...]

By | 2017-12-08T10:00:43+00:00 December 5th, 2016|All, Best Practices, Europe, Topics|0 Comments
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Social media & trade fairs – a perfect match

Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt Exhibition GmbH’s textiles and textile technology events*. * like the Heimtextil trade fair, or the relatively young projects like the ethical fashion show and the Greenshowroom during the Fashion Week in Berlin. Online communication and social media have become an integral part of major events and trade fairs. But how do trade fair organizers conduct their own online marketing and their own social media engagement? [...]

By | 2018-01-23T10:37:30+00:00 September 22nd, 2016|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments
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Trade fair marketing remains popular and is becoming increasingly digital!

  Blogger: Klaus Reinke is Chief of Corporate Strategy & Organisation and a member of Messe Frankfurt's management team. Digitalization not only forces companies to rethink their production processes, technology and IT, but rather consists of developing a comprehensive strategy for digital business transformation. The same applies to the increasingly digital marketing world and marketing activities related to trade fairs. With its "Digital Business Transformation" study, Messe Frankfurt [...]

By | 2017-12-07T11:41:10+00:00 February 8th, 2016|All, Digital Innovation, Europe|0 Comments
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Lessons from Germany’s exhibition industry experience

Posted byBarry SiskindUFI’s Community Manager Dr. Peter Neven is managing director responsible for the entire range of  the Association of German Trade Fair Industry (AUMA) activities.  In many ways Germany, which is steeped in exhibition tradition, has led the industry. In the most recent addition to UFI’s  Spotlight on Leaders and Trends, I asked Peter, what the exhibition industry can learn from the German experience? “Many countries try to learn from German trade fair know-how.” Peter began, [...]

By | 2018-01-16T13:20:36+00:00 September 11th, 2014|All, Education, Europe, Exhibition Industry, Human Resources, Management, Operations & Services, Topics, UFI News|0 Comments
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Birmingham’s NEC – A Sustainability Leader

Posted by Barry Siskind UFI’s Community Manager On the heels of the recent UFI Open Seminar on Sustainability came a great story in Exhibition News written by Brian Pell, Operations Manager for the National Exhibition Centre in Birmingham, England. The article addressed a number of initiatives that facilities can undertake to make their venues sustainable. These include: Sophisticated lighting and heating systems, shuttle buses which in NEC’s case use economical Euro V engines, waste water manag [...]

By | 2017-12-03T01:53:17+00:00 January 31st, 2014|All, Americas, Best Practices, Digital Innovation, Education, Europe, Exhibition Industry, Management, Operations & Services, Sustainable Development, Topics, UFI News|0 Comments
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Hans Leenhouts to speak at UFI’s Open Seminar in Sweden.

Posted by Barry Siskind UFIs Community Manager From June 17 to June 19, UFI will be conducting its Open Seminar in Europe in Malmo, Sweden. The line up of speakers is impressive. The theme, Success Factors for Tomorrow’s Exhibition Business, is compelling. One of the speakers is Hans Leenhouts, Founder, CEO and Trainer for the Dutch based firm Sales and Pepper. I first met Hans in Sao Paulo at ExpoSystems where his dynamic presentation added an element of excitement that was unparalleled. I caug [...]

By | 2017-12-04T19:25:03+00:00 May 21st, 2013|All, Education, Europe, Human Resources, Operations & Services, UFI News|0 Comments
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