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Mercedes-Benz and the story of the exhibitor becoming the show
Mercedes-Benz and the story of the exhibitor becoming the show

Mercedes-Benz and the story of the exhibitor becoming the show

Exhibitions are singularly adept at gathering an entire market in one place for a short period of time. People pay good money to be in the mix when this happens, be it as buyer or exhibitor, influencer or influenced. The bigger the event, the greater the percentage of the international market in attendance. The world’s largest motor show, IAA Frankfurt, is one event that truly gathers the global community, car lovers are just one part of the circus that gathers in the industrial Germany city for [...]

By Antony Reeve-Crook| 2018-01-23T10:37:41+00:00 November 13th, 2017|All, Best Practices, Europe, Exhibition Industry|0 Comments

Global trade fairs connect globalized industries worldwide
Global trade fairs connect globalized industries worldwide

Global trade fairs connect globalized industries worldwide

Blogger: Olaf Schmidt, head of Textiles & Textile Technologies at Messe Frankfurt, Germany. Since the 1980s industries have been growing together worldwide as a result of globalization and digitalization. Value chains have spanned the globe as new production sites and new markets were created that no one could have dared to dream of. At the same time, suppliers and customers alike can obtain information and engage in business online at any time around the world. This development has n [...]

By Guest| 2017-12-06T11:40:15+00:00 June 27th, 2017|All, Americas, Asia – Pacific, Best Practices, Europe, Middle East – Africa|0 Comments

Apps for trade fairs: “everything at a glance at the right time”
Apps for trade fairs: “everything at a glance at the right time”

Apps for trade fairs: “everything at a glance at the right time”

Blogger: Ellen Matheis, coordinator of web solutions at Messe Frankfurt, Germany Apps have become an integral component of the marketing and communication services offered by trade fair organizers. What are the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers? Which mobile offerings are now a must-have for organizers of trade fairs or events? All digital services including web sites, exhibitor searches, trade fair maps, business matchmaking po [...]

By Guest| 2017-12-08T10:11:12+00:00 May 9th, 2017|All, Best Practices, Digital Innovation, Europe|0 Comments

Global Exhibitions Day marks the exhibition industry
Global Exhibitions Day marks the exhibition industry

Global Exhibitions Day marks the exhibition industry

The biggest promotional campaign that our industry has ever seen is just around the corner. I love this global initiative. It is uniting people across our industry regardless of their position, employer, level of experience, origin, culture, language, gender,… we all share the same passion for the exhibitions industry. GED - 7 June 2017 - is a chance for us all to celebrate the exhibition industry and highlight its positive impact on jobs, business, people, innovation and local investment! I am, [...]

By Angela Herberholz| 2018-01-23T10:37:41+00:00 May 3rd, 2017|All, Americas, Asia – Pacific, Europe, Middle East – Africa|0 Comments

Interview with David Boon, UFI European Conference’s Moderator
Interview with David Boon, UFI European Conference’s Moderator

Interview with David Boon, UFI European Conference’s Moderator

Blogger: Stephanie Selesnick, President of International Trade Information, Inc UFI’s European Conference (Open Seminar) takes place May 10-12 in Cologne, Germany. With five billion Euros being invested in venues and venue infrastructure within the next 10 years, this Conference is focused on the future exhibition industry. I had a chance to speak with the event’s Moderator, David Boon, General Manager, International Business Development, Brussels Expo, Belgium about the upcoming event. To stay [...]

By Stephanie Selesnick| 2018-01-16T13:31:32+00:00 April 24th, 2017|All, Europe|0 Comments

“Schneebit” from nerd to rock star
“Schneebit” from nerd to rock star

“Schneebit” from nerd to rock star

Blogger: Christiane Appel, Editor in chief, m+a Deutscher Fachverlag GmbH. "Schneebit" (perhaps best translated as snowshow) is history, and that's what it will remain, even if Cebit is now supposed to be transformed into a cool event. The trade fair's organizers Deutsche Messe have a warmer season in their sights and have therefore rescheduled the event to summer to be held under the expo roof. One of the arguments was that it's easier to emotionalize technology presentations in summertime. The [...]

By Guest| 2017-12-08T10:11:27+00:00 March 30th, 2017|All, Digital Innovation, Europe|0 Comments

Digital trade fair marketing provides the platform for connecting real and digital worlds
Digital trade fair marketing provides the platform for connecting real and digital worlds

Digital trade fair marketing provides the platform for connecting real and digital worlds

Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting technologies continued to develop rapidly in 2016. Which digital marketing trends do you foresee for 2 [...]

By Guest| 2017-12-07T10:34:35+00:00 February 14th, 2017|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

8 success factors for the exhibition ground of the future
8 success factors for the exhibition ground of the future

8 success factors for the exhibition ground of the future

Blogger: Christoph Spangenberg, Corporate Communications, MCH Group Exhibition grounds must meet their customers' requirements at all times and, in the ideal case, must more than meet their needs. Precisely what goes to make up a successful exhibition complex, and how an exhibition complex can equip itself for the future was set out by MCH Group CEO René Kamm at the UFI Global Congress in Shanghai, taking the example of Messe Basel. Around 600 industry leaders met there in early november, in ord [...]

By Guest| 2017-12-08T10:00:43+00:00 December 5th, 2016|All, Best Practices, Europe, Topics|0 Comments

Social media & trade fairs – a perfect match
Social media & trade fairs – a perfect match

Social media & trade fairs – a perfect match

Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt Exhibition GmbH’s textiles and textile technology events*. * like the Heimtextil trade fair, or the relatively young projects like the ethical fashion show and the Greenshowroom during the Fashion Week in Berlin. Online communication and social media have become an integral part of major events and trade fairs. But how do trade fair organizers conduct their own online marketing and their own social media engagement? [...]

By Guest| 2018-01-23T10:37:30+00:00 September 22nd, 2016|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

Trade fair marketing remains popular and is becoming increasingly digital!

Blogger: Klaus Reinke is Chief of Corporate Strategy & Organisation and a member of Messe Frankfurt's management team. Digitalization not only forces companies to rethink their production processes, technology and IT, but rather consists of developing a comprehensive strategy for digital business transformation. The same applies to the increasingly digital marketing world and marketing activities related to trade fairs. With its "Digital Business Transformation" study, Messe Frankfurt [...]

By Guest| 2017-12-07T11:41:10+00:00 February 8th, 2016|All, Digital Innovation, Europe|0 Comments