Harness the power of billions of photographers.

Posted by Barry Siskind UFI’s Community Manager You want to create an event where your visitors say, “I want to tell people about that.” According to Biz Bash founder and CEO David Adler, harnessing the power of your visitors to magnify those things they experience at your events, is the underlying rationale behind a social media strategy. In a short five and a half minute video, Adler talks about the importance of surprising visitors with the unexpected. We used to call these “Kodak Moments.” I [...]

How event technology can drive audience engagement and improve the attendees’ experience

Posted by Barry Siskind UFI’s Community Manager Attendees are now demanding to be active participants in the events and conversations that affect their lives and businesses. Engaged participants are the centerpiece of meetings and exhibitions. It’s happily engaged participants who will attend the event again and recommend the event to colleagues. On March 25th I posted a UFILive.org blog titled, Data Mining to Increase the Visitor’s Experience. In that post I examined the similarities and differ [...]

Data mining to increase the visitor’s experience

Posted by Barry Siskind UFI’s Community Manager The issue of what to do with all the data we in the MICE industry have at our disposal has been the topic of many presentations at UFI events and posts here at UFILive.org. Recently I found an interesting post on The Exhibition Industry Newsfeed, by blogger Traci Browne. Traci’s thesis is that the use of data is linked to new opportunities to enhance our visitors’ experiences. She begins by suggesting that we can learn from retailers who have gone [...]

Creating an experience

Posted by Barry Siskind UFI’s Community Manager From April 8 – 10 UFI’s ICT and Operations & Services Focus Meetings will be held in Poznan, Poland. Rudolf Sommer, Senior Corporate Manager, Marken EnBW und Watt, is also a first time presenter at a UFI event. He is joined by Rob van der Heijden, COO, Jaarbeurs Utrecht, Simon Naudi, Managing Director, Answers Training International Ltd and Jason Popp, Executive Vice President, Global Experience Specialists, in what promises to be a lively pane [...]

Change in buyer and attendee behaviours

Posted by Barry Siskind UFI’s Community Manager From April 8 – 10 UFI’s ICT and Operations & Services Focus Meetings will be held in Poznan, Poland. Simon Naudi, Managing Director, Answers Training International Ltd, will be presenting a session titled, What are the Key Changes in the Mind-set and Behaviour of Buyers and Attendees? This is a topic that has received a lot of attention these last few years. I thought it would be helpful to understand Simon’s perspective in advance of his prese [...]

Measuring marketing success for organizers

Posted by Barry Siskind UFI’s Community Manager Johnson Ng, Senior Manager, Hong Kong Development Council will be presenting a seminar at UFI’s Open Seminar in the Middle East titled Measuring the Effectiveness of Marketing and Promotional Campaigns for Exhibitors. Measurement is one of the challenges we face when determining which marketing tool produces the best return, particularly when a number of them are being used simultaneously. I asked Johnson how he would advise organizers who are face [...]

Finding the right data mix

Posted by Barry Siskind UFI’s Community Manager One of the challenges with data is that you either have too much or too little. Yet, according to Jochen Witt, CEO of JWC, “Data management is becoming the key driver of success in our industry.” The issue of data and measurement are key topics of the program of the next UFI Open Seminar in the Middle East. Jochen Witt will be one of the presenters and his very timely topic is titled, Data Management as a Key Success Driver – with a special focus o [...]

Fraud warnings

Posted by Barry Siskind UFI’s Community Manager Recently the Canadian Association of Exposition Management released a warning that they are asking their members to distribute it to their exhibitors. Some of the fraudulent activities reported dealt with vendors who claim to have access to exhibitor and attendee lists for sale, bookings for housing and unauthorized companies who sell tickets for events. Fraud is a growing issue that our industry needs to address and do whatever it can to mitigate [...]

The organizer’s role in helping exhibitors

Posted by Barry Siskind UFI’s Community Manager One of the speakers at the next UFI Open Seminar in the Middle East is John Blaskey. John is the Managing Director of UK based The Exhibit Agency. John’s topic is titled, “Showing your exhibitors how strategic exhibiting grows business.” I have always believed in the power of well-educated and informed exhibitors and I was eager to hear John’s perspective. I mentioned to John that one of the issues that I have noticed amongst exhibitors is a tenden [...]

Controlling Convention Centre Costs

Posted by Barry Siskind UFI’s Community Manager I love lists. They help the reader cut to the most salient points without being bogged down by lots of description. I recently came across one such list in MeetingsNet.com titled, “Sixteen Questions to Ask to Control Convention Center Costs.” While most items on the list are familiar to seasoned organizers, the list is a good reminder for those searching for areas to reduce costs. This list is only a beginning. I am asking our followers to add ques [...]