Marco Giberti, Founder and CEO, Vesuvio Ventures For those of you who read the 2007 famous book from Nassin Nicholas Taleb "The Black Swan" you may remember how Taleb, a former risk-taker and options trader professional focuses on the extreme impact of rare and unpredictable events — and the human tendency to find simplistic explanations for these events, retrospectively. Taleb calls this the Black Swan theory, a metaphor that describes an event that comes as a surprise, has a major effect and [...]
Development of knowledge shouldn’t stop when you get out of school. The world is changing at an ever-faster pace. Great learning opportunities are out there.
When AIPC, ICCA and UFI sought to unite and identify areas of common interest for education and research, what they in effect set out to do is give us all a little of our time and energy back.
Antony Reeve-Crook, Director, ArciMedia Ltd. Well, we’ve got a new prime minister here in the UK; Alexander Boris de Pfeffel Johnson. He’s not to everyone’s taste, and in fairness he took the post on the votes of just over 92,000 eligible party voters (the general public having already had their say in which party to elect), but we’re hoping he’ll do a good job. It was also a surprise to nobody. Born to wealthy upper-middle class parents, a pupil at Eton then on to study classics at Oxford Uni [...]
Stephanie Selesnick,International Trade Information, Inc. At Trade Show Executive’s Fastest 50 Summit and Awards last month, Larry Settembrini, Vice President ReedPOP spoke about bringing sponsorships to life in his session, “Selling B2B Sponsorships in a B2C World.“ Below are three of his ideas that stuck with me, along with my interpretation of how they may be used in business-to-business events. Consumerism is defined as B2B events adopting elements and creative inspiration from consumer e [...]
Antony Reeve-Crook, Director, ArciMedia Ltd. The Joint Meetings Industry Council's recently-unveiled report on the benefits of our industry; Business Events Legacies, may prove to be a lot more significant than its title suggests – but it needs our help to give it the impact it deserves. The report’s authors from the University of Technology Sydney, associate professors Carmel Foley and Deborah Edwards, and Pavlina Javoska and Anja Hergesell, claim it reveals “significant” shortcomings in the [...]
Stephanie Selesnick, International Trade Information, Inc. At the recent EEAA (Exhibition and Event Association of Australasia) Leaders Forum in Melbourne, Australia Exhibitions Day, Timothy Collett, Managing Director of Specialised Events, a for-profit exhibition company, quoted a young person from his team discussing our industry. She said, “You don’t have to be a doctor to change people’s lives.” It got me thinking about the exhibitions industry and what we do at heart: Help forge lifelong [...]
Sponsored article by Shenzhen World. Nowadays, the old concept of “food that fills stomachs” no longer applies to today’s convention and exhibition F&B. Convention and exhibition catering was always mistakenly viewed as “window-catering”, meaning simple food, short gathering and dining time, high turnover rate. For most convention and exhibition venues, especially those who rely on exhibitions as their main business, F&B was not considered one of their core offerings; therefore, kitchen [...]
Stephanie Selesnick, International Trade Information, Inc. Many interesting facts came out of the UFI/Explori Exhibitor and Visitor Insights over the last couple of years, among them that the largest attrition for both exhibitors and visitors happens from years one to two and years two to three. (LINK: https://www.ufi.org/industry-resources/surveys-and-studies/) It costs significantly more to recruit both new attendees and exhibitors. So, what’s an organizer to do? Here are some suggestions. F [...]
Gunnar Heinrich, CEO, adventics GmbH. At the high-profile UFI Asia-Pacific Conference in Tokyo, Stephan Forseilles, Tesi Baur and I had the pleasure to debate several controversial topics about the digital revolution in our exhibition industry. With the help of the audience which could vote in real time, we took a closer look at A.I., customer experience, digital talents and digitization in the exhibition industry. Here is a wrap-up of our discussion. 1. Will A.I. change our industry completel [...]