Is it time to rethink traditional event KPI’s?

Matthias (Tesi) Baur, Founder and Consultant, MBB-Consulting Group. Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic [...]

Exhibitor Retention – Are You Doing All That You Can?

Stephanie Selesnick, International Trade Information, Inc. Jefferson Davis, President of Competitive Edge, is a self-described, “Trade Show Productivity Expert” with more 30 years of experience in training exhibitors and working in exhibitions. We recently discussed one of his passions – exhibitor retention. In the United States, the average exhibition has 76% exhibitor renewals. That’s still 24% of exhibitors who are not returning – and must be replaced annually. That’s a lot of companies! Ev [...]

Make 2019 the year we captivate our audiences

Antony Reeve-Crook, Director, ArciMedia. Happy new year to you all and may your 2019 be equally as newsworthy a year as 2018 was. Some big deals went public in the closing weeks which is both aspirational and reassuring for those in the industry hoping to follow in their footsteps. It appears that buyer confidence is high and the clever money is on us all witnessing more industry-shaping private-equity acquisitions before the fireworks bring this year to a close. However, we also witnessed som [...]

Are Exhibitors Another Dollar to be Made?

Stephanie Selesnick, President of International Trade Information, Inc. Recently, I was in charge of coordinating the booths for clients at two exhibitions here in the United States. The process was painful. One of the worst parts was navigating exhibitor manuals. Both (from different companies) were not intuitive and technologically challenging. In other words, it was difficult to find, then order booth display items, etc. Compare that with TripAdvisor.com, who makes the experience easy. You [...]

What does Matchmaking mean for exhibitions?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Matchmaking has been an ‘on/off’ topic in events for at least 15 years. From the ages of manual matching in Excel to the era of artificial intelligence being the promise of effortless and real-time recommendations, things have evolved. But not so much. Most of us are still selling to exhibitors the right to annoy visitors. So, as usual in that situation, I remove my “organiser” hat and look at it from my “frequent vi [...]

Trade wars – What is your plan?

Trade wars are poison for our industry. I think this is a statement the majority would support. By Tesi Baur, CEO MBB-Consulting Group Exhibitions rely on free-trade, on a non-political platform for open discussion, on building relationships with customers, suppliers, partners and even competitors. The opportunity to trade without the constraints of suffocating red-tape, to conduct business in foreign regions without complex bureaucracy and to have the opportunity of forging partnerships to brea [...]

UFI Next Generation Leadership Grantee – meet Lilian Burgardt

2018 UFI NGL Grantee - Lilian Burgardt, Head of Digital Products - Informa Brazil. Meet Lilian Burgardt, Head of Digital Products - Informa Brazil, one of the four recipients of the UFI Next Generation Leadership Grant (NGL). Lilian Burgardt, one of the four recipients of the 2018 NGL Grant, and I had a chance to catch up earlier this month. The UFI NGL Grant is awarded to future leaders of the exhibition industry for exceptional initiative in driving change and innovation within their differe [...]

Peru sailing with, not against, global headwinds

With the inaugural UFI Latin America Conference taking place in Mexico City next month, the exhibition industry will soon be paying more attention than usual to a region with a combined GDP of almost $9.5 trillion (Caribbean countries taken into account). The region presents a mixed bag in terms of opportunity for global organisers and I'm interested to see what the focus of conversation will be both on stage where the content is planned, and in the breaks where the discussion will not be filter [...]

What should/could event engagement tech do for event organizers to survive and thrive in the digital age?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Written by Stephan Forseilles When Swapcard's Ilan Goren asked me if I'd be interested in contributing an article to their Blog on "What event engagement tech should /could do for event organizers to survive and thrive in the digital age", I jumped on the occasion. It's not everyday that you can have such a "blue sky" approach to the question. The first remark that often comes up in discussions about the future of th [...]

Insights into the Brazilian Exhibition Industry

Marco Basso, President of Brazil Informa Global Exhibitions Division. Marco A. Basso, is President of Brazil, Informa Global Exhibitions Division, a company he’s been with the last 22 years. Discovered by a head hunter to begin Informa’s operations in the country, he knew nothing about the exhibition business, but had a background in congresses and seminars. Like most of us, he said, “The exhibition business is a very dynamic industry and gets into your blood pretty quickly – but you have to h [...]