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How Culture Contributes to Return on Experience  

Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.

By |2024-01-30T10:43:05+01:00January 30th, 2024|All, Asia – Pacific, Exhibition Marketing, UFI Diamond Sponsors|0 Comments

Nest Sustainable Events Summit | 2023

The inaugural Nest Sustainable Events Summit, supported by UFI and JMIC (Joint Meetings Industry Council) takes place at the Javits Center in New York City on September 21 this year at 8:30 AM ET. This half-day, interactive program is limited to only 120 people and will be a combined update on the Net Carbon Events initiative, global industry sustainable efforts, and interactive Think Tank.

By |2023-09-04T13:20:39+02:00September 1st, 2023|Americas, Sustainable Development|0 Comments

Regional spotlight: How is inflation impacting on North American exhibition organizations?

There’s no doubt that inflationary pressures and supply chain issues are real in the U.S. and around the globe. How are North American exhibition organizers dealing these economic headwinds? We spoke with three UFI members who are leading exhibition organizers in North America to find out how they are creating a game plan to address these rapidly evolving challenges.

Thrive in Thailand’s Full Economic Reopening with TCEB’s “E Power 3” Campaign

Thailand is now gearing for a return to economic normalcy. [...]

Regional spotlight: What’s trending in the North American exhibition industry?

How can exhibition organizers and companies use the data from [...]

Five Summertime Suggestions for the Exhibit Floor

As many of us are gearing up to head out [...]

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