Interview with TCEB’s new exhibitions director

Hidden among the many news stories that unfolded at this year’s UFI Global Congress was one that TCEB is particularly proud of. The promotion of Kanokporn Damrongkul (Kelly) to Director of Exhibitions begins a new chapter in our organization’s exciting story and continues the legacy created by Jaruwan, who assumes a new directorship at our MICE Intelligence & Innovation Department. A familiar face at UFI events, Kelly is a longstanding member of TCEB. Here she gives her thoughts on the indus [...]

By | 2018-01-22T17:29:56+00:00 November 9th, 2017|All, Asia – Pacific, Digital Innovation|0 Comments

Apps for trade fairs: “everything at a glance at the right time”

Blogger: Ellen Matheis, coordinator of web solutions at Messe Frankfurt, Germany Apps have become an integral component of the marketing and communication services offered by trade fair organizers. What are the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers?  Which mobile offerings are now a must-have for organizers of trade fairs or events? All digital services including web sites, exhibitor searches, trade fair maps, business matchmaking po [...]

By | 2017-12-08T10:11:12+00:00 May 9th, 2017|All, Best Practices, Digital Innovation, Europe|0 Comments

The Exhibitor Journey: Ensuring Customer Loyalty With Digital Experiences

Silke Hoersch, Director of Marketing, EMEA Silke Hoersch, Director of Marketing, EMEA In a world where everyone speaks about digitisation, the exhibition industry has come up with many questions, thoughts and discussions around the impact of this trend. A few days ago, my colleague Holger Friesz spoke at the UFI Operations and Services Focus Meeting 2017 about the opportunity for venues to ensure customer centricity while still optimizing for profit. Exhibition venues that manage events in the [...]

By | 2017-12-08T10:11:21+00:00 April 4th, 2017|All, Digital Innovation, Exhibition Industry|1 Comment

“Schneebit” from nerd to rock star

Blogger: Christiane Appel, Editor in chief, m+a Deutscher Fachverlag GmbH. "Schneebit" (perhaps best translated as snowshow) is history, and that's what it will remain, even if Cebit is now supposed to be transformed into a cool event. The trade fair's organizers Deutsche Messe have a warmer season in their sights and have therefore rescheduled the event to summer to be held under the expo roof. One of the arguments was that it's easier to emotionalize technology presentations in summertime. The [...]

By | 2017-12-08T10:11:27+00:00 March 30th, 2017|All, Digital Innovation, Europe|0 Comments

Digital trade fair marketing provides the platform for connecting real and digital worlds

Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting technologies continued to develop rapidly in 2016. Which digital marketing trends do you foresee for 2 [...]

By | 2017-12-07T10:34:35+00:00 February 14th, 2017|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

5 trends to watch in 2017

Blogger: Kai Hattendorf, UFI Managing Director As in previous years, we used the time around the UFI Global Congress to identify the core themes that the UFI team feels will impact the global exhibition industry in 2017. So today, let me share with you “UFI’s 5 trends to watch in 2017”: 1. Growing uncertainties In recent months, we have seen a UK vote on Brexit, a failed coup in Turkey, growing tensions between Russia and the West, and a US presidential election that shows a deeply divided count [...]

Social media & trade fairs – a perfect match

Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt Exhibition GmbH’s textiles and textile technology events*. * like the Heimtextil trade fair, or the relatively young projects like the ethical fashion show and the Greenshowroom during the Fashion Week in Berlin. Online communication and social media have become an integral part of major events and trade fairs. But how do trade fair organizers conduct their own online marketing and their own social media engagement? [...]

By | 2018-01-23T10:37:30+00:00 September 22nd, 2016|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

Social Media – A lonely profession?

I recently attended Quadriga University's 9th Conference Social Media - Social Media as a Mindset in Berlin where professional social media users met and exchanged! The paradox is, while we live and breathe social media every day to connect virtually with friends and peers around the world, working within social media can actually be a lonely profession. Most companies do not have the luxury to employ multiple community managers and so often have just one dedicated staff member to drive the comp [...]

By | 2018-01-19T14:42:04+00:00 September 16th, 2016|All, Digital Innovation, Exhibition Marketing|0 Comments

Pre-UFI Congress Interview with Jimé Essink, UBM Asia

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. Digitize is a verb. According to dictionary.com, it means: 1. to convert (data) to digital form for use in a computer; 2. to convert (analogous physical measurements) to digital form. In this case, the digitalization we’re talking about is the unlikely pairing of one of the top two exhibition companies in the world with the largest online retailer in China. In other words, it’s taking analog (face-to-face events) an [...]

By | 2017-12-10T11:55:26+00:00 September 14th, 2016|All, Digital Innovation, Exhibition Industry|0 Comments

How exhibitions engage with people online and what the millennials expect of them

Blogger: Christoph Spangenberg, Corporate Communications, MCH Group Every brand can become a love brand online. What companies have to do to achieve this and what the millennials expect of exhibitions was explained by marketing expert Huib van Bockel and behavioural scientist Tessa van Asselt at the UFI Open Seminar in Basel. The theme of this year's meeting for the exhibition sector: The Challenge of Change. How do companies reach potential customers in the Internet? How do they develop a loyal [...]