Marketing trends and exhibitor behaviour

Posted by Barry Siskind UFI’s Community Manager This year’s UFI Open Seminar in Europe will be held June 15-17 in Istanbul, Turkey. Andre Hoeben, Chief Operating Officer for Netherlands based Gielissen Exhibition and Event Services will moderate the event.  The theme this year is “Competing for the marketing budget – the future position of exhibitions in the marketing mix.” Andre will also be leading a panel discussion focused on marketing trends and exhibitor behaviour. I reached Andre in his o [...]

Beginning the attendee journey

Posted by Barry Siskind UFI’s Community Manager Much has been written about the “attendee experience,” recently I read a blog post on the My Industry tracker recently that described it as the “attendee journey.” Blogger Robin Gallegos describes the attendee journey as a careful examination of each step the attendees takes as they interact with an event or exhibition.  That’s everything from registration to the follow-up surveys. The first step is registration and according to the author if that [...]

Young professionals deliver unique value to exhibitions

Posted by Barry Siskind UFI’s Community Manager The Center for Exhibition Industry Research and SISO has just released another landmark study titled, “2015 Young Professional Exhibitor Needs and Preferences Study.”  The thirty eight page report is packed full of useful information. Here are the five key findings: 98 percent of young exhibitors report that exhibitions deliver unique value that cannot be fulfilled by other marketing or sales channels. Seven out of 10 young exhibitors view the exhi [...]

UFI-EMD in Bangalore India

Posted by Barry Siskind UFI’s Community Manager What does a professional accreditation mean to you? To some it means recognition amongst peers, increased status within the industry, credibility for the exhibitions you organise or a personal feeling of accomplishment. Whatever the rationale, the search for educational experiences that enhance your abilities as an organiser is well worth the investment. One great example is the UFI Exhibition Management Degree (UFI-EMD) programme. The UFI-EMD is a [...]

Drones – the next step in technology

Posted by Barry Siskind UFIs Community Manager Imagine looking down, from the vantage point of a bird in the rafters of an exhibition facility, what would you see? You would see visitors moving up and down aisles, exhibitors ready to engage and you would also be able to identify trouble spots almost before they happen. Now what if you were not alone but joined by your visitors. What would they see? Looking at the big picture they would likely take in the hustle and bustle of a modern day exhibit [...]

The left and right brain balance

Posted by Barry Siskind UFI’s Community Manager Which trait would be the most advantageous for someone in the exhibition industry – left or right dominated? While left brain people are typically characterized as logical, realistic and focused, right brainers are creative and emotional. The demands to handle a multitude of logistic would point to left brain people as being the best choice. Asking a right brain dominate person to handle the daily demands of scheduling can be risky. But, if left do [...]

Family businesses have their own perspective

Posted by Barry Siskind UFI’s Community Manager Are all businesses governed by the same economic models? While the principals of doing business are universal, in each case their execution is unique. Family businesses, for example, have always identified themselves as different than large corporations that report to shareholders and stakeholders. This difference was brought home on October 31, 2014 when the UFI Special Interest Group (SIG) met in Bogota, Columbia. One interesting observation was [...]

By | 2017-10-29T11:53:47+00:00 February 25th, 2015|All, Best Practices, Education, Human Resources|0 Comments

Focus on profits and expansion with the cloud

Posted by Barry Siskind UFI’s Community Manager Computing in the cloud – everyone is talking about it but are they using it? It seems counterintuitive to think that some companies are not when the benefits of the cloud far outweigh the costs. The cloud can help all businesses – large and small - save money and streamline their operations without the expense of building an IT infrastructure. A recent post on Fortune Magazine’s website by small business expert and blogger Alice Bredin lists five w [...]

Is crowdshaping the future for exhibitions?

Posted by Barry Siskind UFI’s Community Manager Imagine this – a visitor enters an exhibition and is asked to wear a bracelet that measures such things as their movement, heart rate, galvanic skin response and more. The technology to monitor visitor patterns has been around for nearly a decade. Many of us are familiar with the power of crowdsourcing which gives organizers the ability to draw on the behavior patterns of visitors to form the exhibition experience. But crowdsourcing has its limitat [...]

Moving beyond the comfort zone to a sustainable future

Posted by Barry Siskind UFI’s Community Manager The UFI Sustainable Development Focus Meeting in Hong Kong will be hosted by the Hong Kong Convention and Exhibition Centre, Hong Kong and Monica Lee Müller, HKCEC MD, will open the conference. I asked her about the efforts taken by HKCEC in the area of sustainability. Here is what she said. Barry: The HKCEC has taken the issue of sustainability seriously. Tell me about your sustainability background. Monica: Sustainability is a priority in the eve [...]