UFI-EMD in Bangalore India

Posted by Barry Siskind UFI’s Community Manager What does a professional accreditation mean to you? To some it means recognition amongst peers, increased status within the industry, credibility for the exhibitions you organise or a personal feeling of accomplishment. Whatever the rationale, the search for educational experiences that enhance your abilities as an organiser is well worth the investment. One great example is the UFI Exhibition Management Degree (UFI-EMD) programme. The UFI-EMD is a [...]

Paul Woodward steps down

Posted by Barry Siskind UFI’s Community Manager In the past few days UFI Paul Woodward announced that he would step down after this year’s Congress in Milan. Paul has been a strong advocate and an important voice in the growth of our industry. He will be missed. Heidrick & Struggles Paris office has been appointed to search for his replacement. [...]

By | 2017-12-03T00:46:56+00:00 February 19th, 2015|All, Management, UFI News|0 Comments

Marketing to influencers

Posted by Barry Siskind UFI’s Community Manager  When we market to visitors we know that these individuals fall into two broad categories: those with the ability to make decisions and those who can influence the decision making process. Inc. Magazine blogger, Alex Frias, argues that the marketing to this latter group hasn’t changed much in the past decade.  Marketing to influencers requires some sophistication, Friars offers five ways to leverage organizers efforts to help drive additional traff [...]

Is crowdshaping the future for exhibitions?

Posted by Barry Siskind UFI’s Community Manager Imagine this – a visitor enters an exhibition and is asked to wear a bracelet that measures such things as their movement, heart rate, galvanic skin response and more. The technology to monitor visitor patterns has been around for nearly a decade. Many of us are familiar with the power of crowdsourcing which gives organizers the ability to draw on the behavior patterns of visitors to form the exhibition experience. But crowdsourcing has its limitat [...]

Moving beyond the comfort zone to a sustainable future

Posted by Barry Siskind UFI’s Community Manager The UFI Sustainable Development Focus Meeting in Hong Kong will be hosted by the Hong Kong Convention and Exhibition Centre, Hong Kong and Monica Lee Müller, HKCEC MD, will open the conference. I asked her about the efforts taken by HKCEC in the area of sustainability. Here is what she said. Barry: The HKCEC has taken the issue of sustainability seriously. Tell me about your sustainability background. Monica: Sustainability is a priority in the eve [...]

Technology leads exhibition trends

Posted by Barry Siskind UFI’s Community Manager For the naysayers who claim that technology has very little place in the world of face-to-face marketing all they have to do is to read GES’s 2015 Trend Tracker which examines how exhibitors’ are using exhibitions. Thirty-one of fifty trends are directly related to the use of technology in one form or another. The balance includes areas revolving around budgeting and planning, marketing and design. Technology trends include everything from virtual [...]

You are what you read

Posted by Barry Siskind UFI’s Community Manager One common denominator I’ve found among the successful people I have had the privilege of meeting is that most of them are insatiable readers. Having said that, it seems that knowing what the people you are grooming for executive positions are reading is one indicator of the person’s potential. We are fortunate to live in a world where opportunities to read are everywhere: books, magazines, web-sites and newsletters. Everywhere we look there is som [...]

By | 2017-12-02T18:00:15+00:00 January 6th, 2015|All, Best Practices, Education, Human Resources, Management|2 Comments

Inspiring ideas to recharge your exhibition

Posted by Barry Siskind UFI’s Community Manager What does it take to develop creative ideas? Sometimes it requires a trip back to the beginning and changing everything. In other instances it may require a small amount of tweaking of existing plans. Biz Bash’s Mitra Sorrells & Martha C. White wrote an interesting post titled, The 15 Most Innovative Meetings of 2014. Their list includes examples of not for profits and for profits events. Some of the ideas were: • Reducing the content and incre [...]

The value of the cloud for exhibitions

Posted by Barry Siskind UFI’s Community Manager The cloud holds great promise for the exhibition world. From an organizers point of view, cloud computing allows them to offer such things as e-commerce, product portfolios and social architecture for each exhibition with relative ease. Cloud technology means that these same organizers do not have to spend the time and money creating these benefits on their own. The cloud makes life easier for organizers and therefore their exhibitors and visitors. [...]

UFI explores the challenges of Human Resources

Posted by Barry Siskind UFI’s Community Manager Cecilia Henningsson is the HR Director for Stockholmsmässan in Sweden. Prior to this, her HR career spanned 30 years with such companies as DHL, AGA/Linde, Sony Ericsson, Stockholm Theatre and BT Industries. Cecilia will be attending the upcoming UFI HR Event. I asked her if she thought there is a difference for the exhibition industry in the HR function. She immediately spoke about the need within the exhibition industry for a more proactive appro [...]