UFI’s 5 trends to watch in 2018

This is traditionally the time of the year for reviewing the developments over the past months and taking stock. At UFI, we did this in early November, during the General Assembly at our Global Congress in Johannesburg. Thank you again for all the feedback you gave the UFI team on our ongoing initiatives, activities and projects. As in previous years, we also used the time around the Congress to identify the core themes that the UFI team feels will impact the global exhibition industry in 2018. [...]

Sharks, biodynamic vineyards and the exhibition industry (part 2)

Interview with UFI Global Congress 2017’s Keynote Speaker, Johan Reyneke, Founder & Owner of Reyneke Wines in South Africa (Part 2 of 2). Stephanie Selesnick: Please share your Cornerstone program encouraging home ownership and education for the winery’s workers and their families. How did it come about and where do you see it being in five years from now? Johan Reyneke: This ties in with biodynamics (part 1). We have to look after nature, profitability and people (who comprise the 3rd leg o [...]

By | 2017-12-10T11:55:26+00:00 August 15th, 2017|All, Management, Middle East – Africa|0 Comments

TCEB’s new President sets out vision for targeted growth

Blogger: Mr. Talun Theng, President, Thai Exhibition Association (TEA) It was wonderful to witness TCEB's newly-appointed president Chiruit Isarangkun Na Ayuthaya officially commence his tenure by highlighting the impact international business events have on domestic growth and stability. It is expected that in the 2017 budget year, there will be a total of 27.1 million MICE travellers in Thailand, generating revenue of approximately 4.4 billion USD. And it is the role of those international vis [...]

By | 2017-12-08T09:32:35+00:00 August 3rd, 2017|All, Asia – Pacific, Management|0 Comments

Beginning the attendee journey

Posted by Barry Siskind UFI’s Community Manager Much has been written about the “attendee experience,” recently I read a blog post on the My Industry tracker recently that described it as the “attendee journey.” Blogger Robin Gallegos describes the attendee journey as a careful examination of each step the attendees takes as they interact with an event or exhibition.  That’s everything from registration to the follow-up surveys. The first step is registration and according to the author if that [...]

Young professionals deliver unique value to exhibitions

Posted by Barry Siskind UFI’s Community Manager The Center for Exhibition Industry Research and SISO has just released another landmark study titled, “2015 Young Professional Exhibitor Needs and Preferences Study.”  The thirty eight page report is packed full of useful information. Here are the five key findings: 98 percent of young exhibitors report that exhibitions deliver unique value that cannot be fulfilled by other marketing or sales channels. Seven out of 10 young exhibitors view the exhi [...]

The shift in Demographics

Posted by Barry Siskind UFI’s Community Manager One of the most difficult things for a sales person to say is, “I don’t know.” Whether they work for an organizer or are on the exhibitor’s front line, acknowledging that there is something they don’t know is difficult to acknowledge. In countless training sessions I taught the correct response is to say, “I’ll look into that and get back to you.” Yet in spite of this and all the hours’ role playing, the dreaded, “I don’t know,” remained elusive. M [...]

By | 2017-12-02T22:54:34+00:00 April 14th, 2015|All, Best Practices, Management, Operations & Services|0 Comments

UFI-EMD in Bangalore India

Posted by Barry Siskind UFI’s Community Manager What does a professional accreditation mean to you? To some it means recognition amongst peers, increased status within the industry, credibility for the exhibitions you organise or a personal feeling of accomplishment. Whatever the rationale, the search for educational experiences that enhance your abilities as an organiser is well worth the investment. One great example is the UFI Exhibition Management Degree (UFI-EMD) programme. The UFI-EMD is a [...]

Paul Woodward steps down

Posted by Barry Siskind UFI’s Community Manager In the past few days UFI Paul Woodward announced that he would step down after this year’s Congress in Milan. Paul has been a strong advocate and an important voice in the growth of our industry. He will be missed. Heidrick & Struggles Paris office has been appointed to search for his replacement. [...]

By | 2017-12-03T00:46:56+00:00 February 19th, 2015|All, Management, UFI News|0 Comments

Marketing to influencers

Posted by Barry Siskind UFI’s Community Manager  When we market to visitors we know that these individuals fall into two broad categories: those with the ability to make decisions and those who can influence the decision making process. Inc. Magazine blogger, Alex Frias, argues that the marketing to this latter group hasn’t changed much in the past decade.  Marketing to influencers requires some sophistication, Friars offers five ways to leverage organizers efforts to help drive additional traff [...]

Is crowdshaping the future for exhibitions?

Posted by Barry Siskind UFI’s Community Manager Imagine this – a visitor enters an exhibition and is asked to wear a bracelet that measures such things as their movement, heart rate, galvanic skin response and more. The technology to monitor visitor patterns has been around for nearly a decade. Many of us are familiar with the power of crowdsourcing which gives organizers the ability to draw on the behavior patterns of visitors to form the exhibition experience. But crowdsourcing has its limitat [...]