Global reach and UFI membership development

It is my sincere pleasure to address you all here for the first time as your UFI president. Thanks to all of you for placing your trust in me. I will do my best to represent all of you and UFI as a whole, and to work for our wonderful industry in this special and unique role over the next twelve months. During the past year, as incoming president, I took the time to look very closely at our association. I worked with Sergey and Andreas, as well as with Kai and the entire UFI team, on the priorit [...]

By | 2018-01-22T17:22:21+00:00 November 30th, 2017|All, Exhibition Industry, Topics, UFI Updates|0 Comments

Re-Engaging Exhibition Critics

Exhibitions are more than just a marketplace. They are an annual gathering of a community – trade or public. And when done right, the community takes ownership of the event, which is simultaneously amazing – and terrifying. Amazing because attendees become super fans and evangelists. They are invested all the way. They tell everyone they know how wonderful your exhibition is. How much they look forward to going every year. It’s “their” event. Terrifying because as super fans, they think they kno [...]

By | 2018-01-23T10:37:39+00:00 November 28th, 2017|All, Exhibition Industry, Topics|0 Comments

Interview with TCEB’s new exhibitions director

Hidden among the many news stories that unfolded at this year’s UFI Global Congress was one that TCEB is particularly proud of. The promotion of Kanokporn Damrongkul (Kelly) to Director of Exhibitions begins a new chapter in our organization’s exciting story and continues the legacy created by Jaruwan, who assumes a new directorship at our MICE Intelligence & Innovation Department. A familiar face at UFI events, Kelly is a longstanding member of TCEB. Here she gives her thoughts on the indus [...]

By | 2018-01-22T17:29:56+00:00 November 9th, 2017|All, Asia – Pacific, Digital Innovation|0 Comments

Raising the odds of our exhibitions’ success

With the evolution of exhibition formats, markets are expanding, shifting in such a way that our businesses are continuously presented with new revenue sources. Much of this comes from the digitisation of exhibition businesses. Exhibitions co-exist with online counterparts and therein lies a great deal of potential revenue, be it derived from the collection and exchange of data, dissemination of content or good ol' fashion sponsorship and advertising. As anyone on their way to Johannesburg this [...]

By | 2017-12-11T15:22:10+00:00 October 31st, 2017|All, Middle East – Africa, Topics, UFI Updates|0 Comments

The IFP Group’s Joker Program

Insight by Diana Salman, HR Strategic Change Manager (IFP Group) and UFI NGL Grant recepient. In playing cards, the Joker is Wild. Being able to be anything the holder needs it to be, it makes any hand stronger. The Joker Program is UFI member IFP Group’s answer to moving their operations team seamlessly across their six offices in five countries as needed. Diana Salman, HR Strategic Change Manager for the company and 2017 #NGLGrant recipient shared how her company came up with the idea. IFP Gro [...]

By | 2017-12-08T09:40:10+00:00 October 11th, 2017|All, Education, Human Resources, Middle East – Africa|0 Comments

Sharks, biodynamic vineyards and the exhibition industry (part 2)

Interview with UFI Global Congress 2017’s Keynote Speaker, Johan Reyneke, Founder & Owner of Reyneke Wines in South Africa (Part 2 of 2). Stephanie Selesnick: Please share your Cornerstone program encouraging home ownership and education for the winery’s workers and their families. How did it come about and where do you see it being in five years from now? Johan Reyneke: This ties in with biodynamics (part 1). We have to look after nature, profitability and people (who comprise the 3rd leg o [...]

By | 2017-12-10T11:55:26+00:00 August 15th, 2017|All, Management, Middle East – Africa|0 Comments

TCEB’s new President sets out vision for targeted growth

Blogger: Mr. Talun Theng, President, Thai Exhibition Association (TEA) It was wonderful to witness TCEB's newly-appointed president Chiruit Isarangkun Na Ayuthaya officially commence his tenure by highlighting the impact international business events have on domestic growth and stability. It is expected that in the 2017 budget year, there will be a total of 27.1 million MICE travellers in Thailand, generating revenue of approximately 4.4 billion USD. And it is the role of those international vis [...]

By | 2017-12-08T09:32:35+00:00 August 3rd, 2017|All, Asia – Pacific, Management|0 Comments

Apps for trade fairs: “everything at a glance at the right time”

Blogger: Ellen Matheis, coordinator of web solutions at Messe Frankfurt, Germany Apps have become an integral component of the marketing and communication services offered by trade fair organizers. What are the advantages of trade fair apps for exhibitors and visitors, as well as the added value for organizers?  Which mobile offerings are now a must-have for organizers of trade fairs or events? All digital services including web sites, exhibitor searches, trade fair maps, business matchmaking po [...]

By | 2017-12-08T10:11:12+00:00 May 9th, 2017|All, Best Practices, Digital Innovation, Europe|0 Comments

The Exhibitor Journey: Ensuring Customer Loyalty With Digital Experiences

Silke Hoersch, Director of Marketing, EMEA Silke Hoersch, Director of Marketing, EMEA In a world where everyone speaks about digitisation, the exhibition industry has come up with many questions, thoughts and discussions around the impact of this trend. A few days ago, my colleague Holger Friesz spoke at the UFI Operations and Services Focus Meeting 2017 about the opportunity for venues to ensure customer centricity while still optimizing for profit. Exhibition venues that manage events in the [...]

By | 2017-12-08T10:11:21+00:00 April 4th, 2017|All, Digital Innovation, Exhibition Industry|1 Comment

“Schneebit” from nerd to rock star

Blogger: Christiane Appel, Editor in chief, m+a Deutscher Fachverlag GmbH. "Schneebit" (perhaps best translated as snowshow) is history, and that's what it will remain, even if Cebit is now supposed to be transformed into a cool event. The trade fair's organizers Deutsche Messe have a warmer season in their sights and have therefore rescheduled the event to summer to be held under the expo roof. One of the arguments was that it's easier to emotionalize technology presentations in summertime. The [...]

By | 2017-12-08T10:11:27+00:00 March 30th, 2017|All, Digital Innovation, Europe|0 Comments