Making it look EASY

Antony Reeve-Crook, Director, ArciMedia Ltd. Eric Everard, CEO and founder of Belgium’s Easyfairs is a keynote speaker at this year’s UFI European Conference in Birmingham. Before he takes the stage I managed to catch up with him to find out if the company’s model continues unchanged, and to what he attributes the company’s success. Easyfairs operates in 20 countries, manages a portfolio of 218 fully owned events and ten venues. Its revenues and profits are derived roughly 80 per cent from its [...]

By | 2019-05-06T13:26:32+00:00 May 6th, 2019|All, Best Practices, Education, Management|0 Comments

Organisers’ future in Russia: paved in silk?

Antony Reeve-Crook, Director, ArciMedia Ltd. Among the presentations at the upcoming UFI European Conference at the NEC in Birmingham, Thursday afternoon’s talk ‘Glocalisation 2: Russia – China - One Belt One Road (OBOR)’ is likely to raise eyebrows for some seeking to make in-roads in central Eurasia. The May event looks at ways and measures to benefit from the shifting trade patterns emerging as new alliances are being forged, which makes the debate between Eugen Alles, managing director of [...]

Are the rarest Digital talents attracted by the exhibition industry?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Last month, I had the pleasure to be on stage again with Gunnar Heinrich and Tesi Baur at UFI’s Asia Pacific Conference in Tokyo. With the help of the audience which could vote in real time, we debated several controversial digital topics. Digital is a big shift, both for businesses and people. To face the exponential change, businesses must be able to attract and keep the best digital talent, especially the new prof [...]

By | 2019-04-15T09:53:29+00:00 April 15th, 2019|Best Practices, Digital Innovation, Human Resources|3 Comments

What are US Organizers Looking for When Going Offshore?

Stephanie Selesnick, International Trade Information, Inc. One of the more anticipated sessions at the upcoming UFI European Conference taking place in Birmingham, UK from May 15-17 is the Glocalization 1: U.S. Players Reaching Out moderated by Gabrielle Weiss, Publisher and Editor, Trade Show Executive, Mary Larkin, Executive Vice President, Diversified Communications, Cassandra Farrington, Co-Founder and CEO, Marijuana Business Daily; President at Anne Holland Ventures Inc. and Dianna Steinb [...]

By | 2019-04-24T08:19:32+00:00 April 12th, 2019|Americas, Europe, Exhibition Marketing|0 Comments

An ovation for innovation

Antony Reeve-Crook, Director, ArciMedia Ltd. One thing that has always endeared me to the global exhibition industry is the fact that the events you create foster innovation on a definitively industrial scale. The SMEs that typically comprise the bulk of your exhibitors are more often than not pushing innovation to an audience of buyers seeking competitive advantage through fresh partnership. So naturally when I was invited to take part in a two-day workshop, created by Future London Academy, [...]

Some Things Organizers May Not Know About Japan

Stephanie Selesnick, International Trade Information, Inc. One of my favorite things about attending the UFI Regional Conferences is learning about other cultures and visiting countries for the first time. Here are a few things we learned last week about Japan at the UFI Asia-Pacific Conference -  and how you may incorporate them into your exhibitions: 1.  Signage. Japan is pretty easy to travel around! Having bilingual signage – Japanese and English - enabled us to easily travel around the co [...]

Is it time to rethink traditional event KPI’s?

Matthias (Tesi) Baur, Founder and Consultant, MBB-Consulting Group. Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic [...]

Exhibitor Retention – Are You Doing All That You Can?

Stephanie Selesnick, International Trade Information, Inc. Jefferson Davis, President of Competitive Edge, is a self-described, “Trade Show Productivity Expert” with more 30 years of experience in training exhibitors and working in exhibitions. We recently discussed one of his passions – exhibitor retention. In the United States, the average exhibition has 76% exhibitor renewals. That’s still 24% of exhibitors who are not returning – and must be replaced annually. That’s a lot of companies! Ev [...]

Make 2019 the year we captivate our audiences

Antony Reeve-Crook, Director, ArciMedia. Happy new year to you all and may your 2019 be equally as newsworthy a year as 2018 was. Some big deals went public in the closing weeks which is both aspirational and reassuring for those in the industry hoping to follow in their footsteps. It appears that buyer confidence is high and the clever money is on us all witnessing more industry-shaping private-equity acquisitions before the fireworks bring this year to a close. However, we also witnessed som [...]

Are Exhibitors Another Dollar to be Made?

Stephanie Selesnick, President of International Trade Information, Inc. Recently, I was in charge of coordinating the booths for clients at two exhibitions here in the United States. The process was painful. One of the worst parts was navigating exhibitor manuals. Both (from different companies) were not intuitive and technologically challenging. In other words, it was difficult to find, then order booth display items, etc. Compare that with TripAdvisor.com, who makes the experience easy. You [...]