Social media & trade fairs – a perfect match

Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt Exhibition GmbH’s textiles and textile technology events*. * like the Heimtextil trade fair, or the relatively young projects like the ethical fashion show and the Greenshowroom during the Fashion Week in Berlin. Online communication and social media have become an integral part of major events and trade fairs. But how do trade fair organizers conduct their own online marketing and their own social media engagement? [...]

By | 2018-01-23T10:37:30+00:00 September 22nd, 2016|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

The next generation of industry leaders has much to share

Blogger: Sergey Alexeev, UFI President New and alternative ideas and different mindsets, with a strong will to drive change and innovation! This is the reason why UFI established the Next Generation Leadership (NGL) Grant, providing an ideal occasion for up to five grantees to join the industry’s global stage at the upcoming 2016 UFI Congress in Shanghai. The response to the first NGL Grant has been overwhelming. We received many great applications – from a total of 16 countries – and we could h [...]

Marketing trends and exhibitor behaviour

Posted by Barry Siskind UFI’s Community Manager This year’s UFI Open Seminar in Europe will be held June 15-17 in Istanbul, Turkey. Andre Hoeben, Chief Operating Officer for Netherlands based Gielissen Exhibition and Event Services will moderate the event.  The theme this year is “Competing for the marketing budget – the future position of exhibitions in the marketing mix.” Andre will also be leading a panel discussion focused on marketing trends and exhibitor behaviour. I reached Andre in his o [...]

Beginning the attendee journey

Posted by Barry Siskind UFI’s Community Manager Much has been written about the “attendee experience,” recently I read a blog post on the My Industry tracker recently that described it as the “attendee journey.” Blogger Robin Gallegos describes the attendee journey as a careful examination of each step the attendees takes as they interact with an event or exhibition.  That’s everything from registration to the follow-up surveys. The first step is registration and according to the author if that [...]

Young professionals deliver unique value to exhibitions

Posted by Barry Siskind UFI’s Community Manager The Center for Exhibition Industry Research and SISO has just released another landmark study titled, “2015 Young Professional Exhibitor Needs and Preferences Study.”  The thirty eight page report is packed full of useful information. Here are the five key findings: 98 percent of young exhibitors report that exhibitions deliver unique value that cannot be fulfilled by other marketing or sales channels. Seven out of 10 young exhibitors view the exhi [...]

The shift in Demographics

Posted by Barry Siskind UFI’s Community Manager One of the most difficult things for a sales person to say is, “I don’t know.” Whether they work for an organizer or are on the exhibitor’s front line, acknowledging that there is something they don’t know is difficult to acknowledge. In countless training sessions I taught the correct response is to say, “I’ll look into that and get back to you.” Yet in spite of this and all the hours’ role playing, the dreaded, “I don’t know,” remained elusive. M [...]

By | 2017-12-02T22:54:34+00:00 April 14th, 2015|All, Best Practices, Management, Operations & Services|0 Comments

Helping stakeholders prove value

Posted by Barry Siskind UFI’s Community Manager A white paper written by Harvard Business School lecturer Frank Cespedes states, “Three of five marketers’ use no tools to measure event ROI and most companies plan and execute events without specific business objectives.”  This basic bit of business insight was first brought to my attention thirty years ago when I became a consultant to exhibitors. I must admit that Cespedes’ comment does not necessarily mean all exhibitors. Some of the very large [...]

By | 2017-12-02T22:54:34+00:00 April 9th, 2015|All, Best Practices, Operations & Services|0 Comments

Confirmation bias lurks in the boardroom

Posted by Barry Siskind UFI’s Community Manager You and one of your staff have made a decision. You gave it a lot of thought, did the research and moved forward. Yet, in spite of all that went into the decision, it turned out wrong. Why? It could be because the law of averages states that it’s impossible to be right all the time, or, when you or your staff member did the research did you show a bias for information that confirmed your view and ignored the rest. According to psychologists the ans [...]

UFI-EMD in Bangalore India

Posted by Barry Siskind UFI’s Community Manager What does a professional accreditation mean to you? To some it means recognition amongst peers, increased status within the industry, credibility for the exhibitions you organise or a personal feeling of accomplishment. Whatever the rationale, the search for educational experiences that enhance your abilities as an organiser is well worth the investment. One great example is the UFI Exhibition Management Degree (UFI-EMD) programme. The UFI-EMD is a [...]

The left and right brain balance

Posted by Barry Siskind UFI’s Community Manager Which trait would be the most advantageous for someone in the exhibition industry – left or right dominated? While left brain people are typically characterized as logical, realistic and focused, right brainers are creative and emotional. The demands to handle a multitude of logistic would point to left brain people as being the best choice. Asking a right brain dominate person to handle the daily demands of scheduling can be risky. But, if left do [...]