Event Refresh and Event Sales – Re-freshen your event ideas!

An interview with the Co-Creators of Event Refresh and Event Sales, Frazer Chesterman FM Future and Paul Streeter PSJ Training who will be delivering two exciting new courses in the Autumn as part of the UFI certified professional programme. Who are you and what is your background? Frazer : I have both have around 25 plus years working in the exhibition and events industries, mostly launching and running shows in various markets from events for PA’s, events for exhibiting, to professional traini [...]

By | 2021-09-06T07:45:08+00:00 September 1st, 2021|All, Americas, Asia – Pacific, Education, Europe, Middle East – Africa|0 Comments

Showcasing the talent of our industry

The Next Generation Leadership (NGL) Grant focuses on promoting the talent we have in the exhibition industry – and giving our best-rising industry professionals the international recognition and the stage they deserve. At UFI, we are strongly committed to giving next-generation leaders a voice and a global platform to further thrive. Through the annual NGL Grant programme, we enjoy working with young professionals worldwide who are putting their energy, ideas, and initiative, into the exhibitio [...]

By | 2020-03-02T09:55:52+00:00 January 23rd, 2020|All, Education|0 Comments

Meet the 2019/2020 NGL Grant Winners (Part 2 of 2)

Stephanie Selesnick, International Trade Information, Inc. In its fourth year, UFI’s NGL Grant (Next Generation of Leaders), sponsored by Freeman, identifies and helps develop up-and-coming exhibition industry talent. The program is two parts: The first has the five NGL Grant recipients presenting their research and thoughts about the exhibition industry’s future in a session at the upcoming UFI Global Congress in Thailand. The second pairs them up with C-level industry mentors. These talented [...]

By | 2019-10-25T08:37:34+00:00 October 25th, 2019|Education, Exhibition Industry|0 Comments

Meet UFI’s NGL Grant Winners! (Part 1 of 2)

Stephanie Selesnick, International Trade Information, Inc. In its fourth year, UFI’s NGL Grant (Next Generation of Leaders), sponsored by Freeman, gives five young exhibition professionals a chance to be part of the global industry.  In November, they will present findings and thoughts on the future of the exhibition industry during the UFI Global Congress in Bangkok, Thailand. After the Congress, the NGL Grant recipients will enter an executive mentoring program where they will learn, brainst [...]

By | 2019-10-25T08:39:12+00:00 October 10th, 2019|Education, Exhibition Industry|0 Comments

Using Sponsorships in B2B Events

Stephanie Selesnick,International Trade Information, Inc. At Trade Show Executive’s Fastest 50 Summit and Awards last month, Larry Settembrini, Vice President ReedPOP spoke about bringing sponsorships to life in his session, “Selling B2B Sponsorships in a B2C World.“ Below are three of his ideas that stuck with me, along with my interpretation of how they may be used in business-to-business events.  Consumerism is defined as B2B events adopting elements and creative inspiration from consumer e [...]

By | 2019-07-18T12:12:21+00:00 July 18th, 2019|Education, Exhibition Marketing|1 Comment

Exhibitions Change Lives

Stephanie Selesnick, International Trade Information, Inc. At the recent EEAA (Exhibition and Event Association of Australasia) Leaders Forum in Melbourne, Australia Exhibitions Day, Timothy Collett, Managing Director of Specialised Events, a for-profit exhibition company, quoted a young person from his team discussing our industry. She said, “You don’t have to be a doctor to change people’s lives.” It got me thinking about the exhibitions industry and what we do at heart: Help forge lifelong [...]

By | 2019-06-14T09:19:53+00:00 June 14th, 2019|Education, Exhibition Marketing|1 Comment

Making it look EASY

Antony Reeve-Crook, Director, ArciMedia Ltd. Eric Everard, CEO and founder of Belgium’s Easyfairs is a keynote speaker at this year’s UFI European Conference in Birmingham. Before he takes the stage I managed to catch up with him to find out if the company’s model continues unchanged, and to what he attributes the company’s success. Easyfairs operates in 20 countries, manages a portfolio of 218 fully owned events and ten venues. Its revenues and profits are derived roughly 80 per cent from its [...]

By | 2019-05-06T13:26:32+00:00 May 6th, 2019|All, Best Practices, Education, Management|0 Comments

Experience is the new economy: How do trade show visitors view festivalisation?

Sophie Holt, Global Strategy Director at Explori. Seated alongside a panel of trade show organisers and live event specialists, I shared some of Explori’s insights on festivalisation with the audience at this year’s International Confex. Experience is the new economy... Callum Gill, head of insight at DRP Group Perhaps driven by the growing popularity of music festivals, or high-budget corporate events raising the bar (remember the accounting software conference that ran a zip line across ExCe [...]

By | 2019-03-07T09:10:22+00:00 March 4th, 2019|All, Best Practices, Education|1 Comment

Next steps towards sustainability

Christian Druart, Secretary of the UFI Sustainable Development Committee, talks about the sustainability in the exhibition industry, presenting the UFI Forum on Sustainable Development, taking place in Orlando, (USA), from 6 to 7 August 2018.  Interview by Monika Fourneaux Ceskova  This year’s theme of the forum is “engagement, collaboration and measurement”. How would you describe these three drivers? As you know, sustainability isn’t exactly a new topic in the event industry, however, if we ar [...]