Education Archives

Experience is the new economy: How do trade show visitors view festivalisation?
Experience is the new economy: How do trade show visitors view festivalisation?

Experience is the new economy: How do trade show visitors view festivalisation?

Sophie Holt, Global Strategy Director at Explori. Seated alongside a panel of trade show organisers and live event specialists, I shared some of Explori’s insights on festivalisation with the audience at this year’s International Confex. Experience is the new economy... Callum Gill, head of insight at DRP Group Perhaps driven by the growing popularity of music festivals, or high-budget corporate events raising the bar (remember the accounting software conference that ran a zip line across ExCe [...]

By Guest| 2019-03-07T09:10:22+00:00 March 4th, 2019|All, Best Practices, Education|0 Comments

Next steps towards sustainability
Next steps towards sustainability

Next steps towards sustainability

Christian Druart, Secretary of the UFI Sustainable Development Committee, talks about the sustainability in the exhibition industry, presenting the UFI Forum on Sustainable Development, taking place in Orlando, (USA), from 6 to 7 August 2018. Interview by Monika Fourneaux Ceskova This year’s theme of the forum is “engagement, collaboration and measurement”. How would you describe these three drivers? As you know, sustainability isn’t exactly a new topic in the event industry, however, if we ar [...]

By Monika Fourneaux-Ceskova| 2018-06-27T10:40:06+00:00 June 20th, 2018|All, Best Practices, Education, Exhibition Industry, UFI News, UFI Updates|0 Comments

5 Tips to win the UFI NGL Grant 2018
5 Tips to win the UFI NGL Grant 2018

5 Tips to win the UFI NGL Grant 2018

The UFI Next Generation Leadership (NGL) Grant promotes next generation leadership in the exhibition industry, rewarding professionals who show clear initiatives in driving change and innovation in their area of activity. The programme promotes UFI’s commitment to recognising and supporting the best talents within the exhibition industry and here is why you must apply! I’ve never won a competition in my life, ever because I had never applied to any prior to entering UFI’s NGL Grant 2017, an ini [...]

By Guest| 2018-02-13T10:55:24+00:00 February 13th, 2018|Education, Human Resources|0 Comments

The IFP Group’s Joker Program
The IFP Group’s Joker Program

The IFP Group’s Joker Program

Insight by Diana Salman, HR Strategic Change Manager (IFP Group) and UFI NGL Grant recepient. In playing cards, the Joker is Wild. Being able to be anything the holder needs it to be, it makes any hand stronger. The Joker Program is UFI member IFP Group’s answer to moving their operations team seamlessly across their six offices in five countries as needed. Diana Salman, HR Strategic Change Manager for the company and 2017 #NGLGrant recipient shared how her company came up with the idea. IFP Gro [...]

By Guest| 2017-12-08T09:40:10+00:00 October 11th, 2017|All, Education, Human Resources, Middle East – Africa|0 Comments

How can your exhibition help it’s industry’s youngest players survive and prosper?
How can your exhibition help it’s industry’s youngest players survive and prosper?

How can your exhibition help it’s industry’s youngest players survive and prosper?

Blogger: Stephanie Selesnick, President of International Trade Information, Inc. CTA™ – the owners of CES International, the largest exhibition in the United States and UFI member, is known for doing innovative things – one of which directly answers the above question. They have a mentor program offered as a free benefit of association membership. “For small business owners and entrepreneurs, the Consumer Technology Association (CTA) Mentor Program pairs you with a mentor company who can give ad [...]

By Stephanie Selesnick| 2017-12-10T11:55:26+00:00 December 12th, 2016|All, Americas, Education|0 Comments

3 reasons why the NGLGrant could be a milestone in your career
3 reasons why the NGLGrant could be a milestone in your career

3 reasons why the NGLGrant could be a milestone in your career

Blogger: Angela Herberholz, UFI Marketing and Communications Manager Develop your professional network UFI brings together the people who build, maintain, and support the world’s market places: trade show organisers, service providers, venue owners and operators, as well as national and international associations representing the exhibition industry. Winning the Next Generation Leadership Grant (NGLGrant) connects you with this global community. Grant winners have the opportunity to share and n [...]

By Angela Herberholz| 2017-12-11T15:23:02+00:00 April 18th, 2016|All, Education, Exhibition Industry, Human Resources|0 Comments

Marketing trends and exhibitor behaviour
Marketing trends and exhibitor behaviour

Marketing trends and exhibitor behaviour

Posted by Barry Siskind UFI’s Community Manager This year’s UFI Open Seminar in Europe will be held June 15-17 in Istanbul, Turkey. Andre Hoeben, Chief Operating Officer for Netherlands based Gielissen Exhibition and Event Services will moderate the event. The theme this year is “Competing for the marketing budget – the future position of exhibitions in the marketing mix.” Andre will also be leading a panel discussion focused on marketing trends and exhibitor behaviour. I reached Andre in his o [...]

By Siskind Barry| 2018-01-16T13:23:21+00:00 May 5th, 2015|All, Best Practices, Education, Exhibition Industry, Human Resources, Operations & Services|0 Comments

Beginning the attendee journey
Beginning the attendee journey

Beginning the attendee journey

Posted by Barry Siskind UFI’s Community Manager Much has been written about the “attendee experience,” recently I read a blog post on the My Industry tracker recently that described it as the “attendee journey.” Blogger Robin Gallegos describes the attendee journey as a careful examination of each step the attendees takes as they interact with an event or exhibition. That’s everything from registration to the follow-up surveys. The first step is registration and according to the author if that [...]

By Siskind Barry| 2018-01-16T13:23:14+00:00 April 26th, 2015|All, Best Practices, Digital Innovation, Education, Exhibition Industry Research, Human Resources, Management, Operations & Services|0 Comments

Young professionals deliver unique value to exhibitions

Posted by Barry Siskind UFI’s Community Manager The Center for Exhibition Industry Research and SISO has just released another landmark study titled, “2015 Young Professional Exhibitor Needs and Preferences Study.” The thirty eight page report is packed full of useful information. Here are the five key findings: 98 percent of young exhibitors report that exhibitions deliver unique value that cannot be fulfilled by other marketing or sales channels. Seven out of 10 young exhibitors view the exhi [...]

By Siskind Barry| 2018-01-16T13:23:08+00:00 April 16th, 2015|All, Best Practices, Digital Innovation, Education, Exhibition Industry Research, Human Resources, Management, Operations & Services|0 Comments

UFI-EMD in Bangalore India

Posted by Barry Siskind UFI’s Community Manager What does a professional accreditation mean to you? To some it means recognition amongst peers, increased status within the industry, credibility for the exhibitions you organise or a personal feeling of accomplishment. Whatever the rationale, the search for educational experiences that enhance your abilities as an organiser is well worth the investment. One great example is the UFI Exhibition Management Degree (UFI-EMD) programme. The UFI-EMD is a [...]

By Siskind Barry| 2017-12-08T10:42:48+00:00 March 26th, 2015|All, Asia – Pacific, Best Practices, Education, Human Resources, Management|0 Comments