The importance of professional development
Development of knowledge shouldn’t stop when you get out of school. The world is changing at an ever-faster pace. Great learning opportunities are out there.
Using Sponsorships in B2B Events
Stephanie Selesnick,International Trade Information, Inc. At Trade Show Executive’s Fastest 50 Summit and Awards last month, Larry Settembrini, Vice President ReedPOP spoke about bringing sponsorships to life in his session, “Selling B2B Sponsorships in a B2C World.“ Below are three of his ideas that stuck with me, along with my interpretation of how they may be used in business-to-business events. Consumerism is defined as B2B events adopting elements and creative inspiration from consumer e [...]
Exhibitions Change Lives
Stephanie Selesnick, International Trade Information, Inc. At the recent EEAA (Exhibition and Event Association of Australasia) Leaders Forum in Melbourne, Australia Exhibitions Day, Timothy Collett, Managing Director of Specialised Events, a for-profit exhibition company, quoted a young person from his team discussing our industry. She said, “You don’t have to be a doctor to change people’s lives.” It got me thinking about the exhibitions industry and what we do at heart: Help forge lifelong [...]
Making it look EASY
Antony Reeve-Crook, Director, ArciMedia Ltd. Eric Everard, CEO and founder of Belgium’s Easyfairs is a keynote speaker at this year’s UFI European Conference in Birmingham. Before he takes the stage I managed to catch up with him to find out if the company’s model continues unchanged, and to what he attributes the company’s success. Easyfairs operates in 20 countries, manages a portfolio of 218 fully owned events and ten venues. Its revenues and profits are derived roughly 80 per cent from its [...]
Experience is the new economy: How do trade show visitors view festivalisation?
Sophie Holt, Global Strategy Director at Explori. Seated alongside a panel of trade show organisers and live event specialists, I shared some of Explori’s insights on festivalisation with the audience at this year’s International Confex. Experience is the new economy... Callum Gill, head of insight at DRP Group Perhaps driven by the growing popularity of music festivals, or high-budget corporate events raising the bar (remember the accounting software conference that ran a zip line across ExCe [...]
Next steps towards sustainability
Christian Druart, Secretary of the UFI Sustainable Development Committee, talks about the sustainability in the exhibition industry, presenting the UFI Forum on Sustainable Development, taking place in Orlando, (USA), from 6 to 7 August 2018. Interview by Monika Fourneaux Ceskova This year’s theme of the forum is “engagement, collaboration and measurement”. How would you describe these three drivers? As you know, sustainability isn’t exactly a new topic in the event industry, however, if we ar [...]
5 Tips to win the UFI NGL Grant 2018
The UFI Next Generation Leadership (NGL) Grant promotes next generation leadership in the exhibition industry, rewarding professionals who show clear initiatives in driving change and innovation in their area of activity. The programme promotes UFI’s commitment to recognising and supporting the best talents within the exhibition industry and here is why you must apply! I’ve never won a competition in my life, ever because I had never applied to any prior to entering UFI’s NGL Grant 2017, an ini [...]
The IFP Group’s Joker Program
Insight by Diana Salman, HR Strategic Change Manager (IFP Group) and UFI NGL Grant recepient. In playing cards, the Joker is Wild. Being able to be anything the holder needs it to be, it makes any hand stronger. The Joker Program is UFI member IFP Group’s answer to moving their operations team seamlessly across their six offices in five countries as needed. Diana Salman, HR Strategic Change Manager for the company and 2017 #NGLGrant recipient shared how her company came up with the idea. IFP Gro [...]
How can your exhibition help it’s industry’s youngest players survive and prosper?
Blogger: Stephanie Selesnick, President of International Trade Information, Inc. CTA™ – the owners of CES International, the largest exhibition in the United States and UFI member, is known for doing innovative things – one of which directly answers the above question. They have a mentor program offered as a free benefit of association membership. “For small business owners and entrepreneurs, the Consumer Technology Association (CTA) Mentor Program pairs you with a mentor company who can give ad [...]
3 reasons why the NGLGrant could be a milestone in your career
Blogger: Angela Herberholz, UFI Marketing and Communications Manager Develop your professional network UFI brings together the people who build, maintain, and support the world’s market places: trade show organisers, service providers, venue owners and operators, as well as national and international associations representing the exhibition industry. Winning the Next Generation Leadership Grant (NGLGrant) connects you with this global community. Grant winners have the opportunity to share and n [...]