A digital strategy – the myths and realities

Posted by Barry Siskind UFI’s Community manager The theme of the Global CEO Summit 2015 will be “Our Industry in 3D – Data, Digital and Developing Markets.” Over the past few years there has been a lot of attention given to the concept of a digital strategy. Yet very few can confidently say that they have found a digital solution to their business growth. One reason is that there are often basic misconceptions that need to be dealt with. One of the speakers at this year’s Global CEO Summit is Dr [...]

By | 2017-12-02T18:00:15+00:00 January 8th, 2015|All, Best Practices, Education, Human Resources|0 Comments

You are what you read

Posted by Barry Siskind UFI’s Community Manager One common denominator I’ve found among the successful people I have had the privilege of meeting is that most of them are insatiable readers. Having said that, it seems that knowing what the people you are grooming for executive positions are reading is one indicator of the person’s potential. We are fortunate to live in a world where opportunities to read are everywhere: books, magazines, web-sites and newsletters. Everywhere we look there is som [...]

By | 2017-12-02T18:00:15+00:00 January 6th, 2015|All, Best Practices, Education, Human Resources, Management|2 Comments

Inspiring ideas to recharge your exhibition

Posted by Barry Siskind UFI’s Community Manager What does it take to develop creative ideas? Sometimes it requires a trip back to the beginning and changing everything. In other instances it may require a small amount of tweaking of existing plans. Biz Bash’s Mitra Sorrells & Martha C. White wrote an interesting post titled, The 15 Most Innovative Meetings of 2014. Their list includes examples of not for profits and for profits events. Some of the ideas were: • Reducing the content and incre [...]

Creating a Hybrid

Posted by Barry Siskind UFI’s Community Manager The common belief is that virtual trade shows will never replace face to face events. Whether this statement is true or not, waits to be seen. While some organizations are turning to hosting their events virtually with varying degrees of success, industry watchers are scrambling for methods of integrating virtual components into their live exhibitions. Mitra Sorrells, a blogger for BizBash.com posted an interesting piece called, “What to Know about [...]

By | 2017-12-03T00:17:24+00:00 December 16th, 2014|All, Digital Innovation, Education, Human Resources|0 Comments

HR as a strategic business partner

Posted by Barry Siskind UFI’s Community Manager Andreas Graubner is the Vice President of HR at Deutsche Messe Hannover. He will be attending the upcoming UFI HR Symposium on December 10, in Paris France. Like many other participants Andreas recognizes the need to internationalise and diversify his HR initiatives. Like many HR professionals Andreas is a keen observer of the changes in his department particularily as they affect the exhibition industry. “The digital aspects of our shows,” Andreas [...]

Planning meaningful exhibitions – The first step

Posted by Barry Siskind UFI’s Community Manager I was at my neighbourhood Starbucks and my attention was drawn to a sign posted on the wall. It was Starbuck’s mission statement which read, “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” Having articulated this lofty statement Starbucks can then go about planning all its activities that affect customers, suppliers and shareholders. That got me thinking about our industry. What is your [...]

The HR function for the exhibition industry

Posted by Barry Siskind UFI’s Community Manager After twenty years in HR with Microsoft (France), Rozenn Le Berre switched her focus  from high tech to exhibitions and took a position with Comexposium.  Rozenn will be joining many of her exhibition industry HR colleages on December 10 at UFI’s first meeting exclusively for HR professionals. I was interested in uncovering some of the challenges that HR professionals in our industry face and what Rozenn hopes to learn. Here is part of our conversa [...]

By | 2017-12-02T18:00:15+00:00 December 2nd, 2014|All, Best Practices, Education, Human Resources, Management|0 Comments

A career in the exhibition industry

Posted by Barry Siskind UFI’s Community Manager For those of us who have been in the exhibition industry for a long time expressing why we like this business to people exploring career options sometimes falls on deaf ears. UFI has come to the rescue with a great YouTube video that addresses exhibitions from the perspective of it’s stakeholders. There are lots of career choices young people have that are part of this industry. In my opinion this is a perfect addition to the growing body of tools [...]

Is your office guilty of hosting bad meetings?

Posted by Barry Siskind UFI’s Community Manager We are in the meeting business.  Over the years we have developed strategies to ensure our visitors and exhibitors have what they need to conduct successful meetings. But, is the same care and precision taken when planning meetings in your office with your own staff. Has the same thought been put into ensuring that these meetings, which take up a considerable amount of time, are as productive as possible? It’s a good question that Speaker David Gra [...]

More reasons that businesses need to incorporate live events.

Posted by Barry Siskind UFI’s Community Manager Each one of us has probably developed an arsenal of tools to use to convince customers of the value of face to face events. In a recent post in INC.com, Alexa Von Tobel, blogger, founder and CEO of US based Learnvest.com presented some additional facts that can be used in your customer acquisition and retention strategy. Here’s what she said: Using the example of restaurant dining, a Harvard study found that satisfaction levels rose by 17.3% when c [...]

By | 2017-12-02T19:58:36+00:00 November 18th, 2014|All, Best Practices, Education, Human Resources|0 Comments