Creating a Hybrid

Posted by Barry Siskind UFI’s Community Manager The common belief is that virtual trade shows will never replace face to face events. Whether this statement is true or not, waits to be seen. While some organizations are turning to hosting their events virtually with varying degrees of success, industry watchers are scrambling for methods of integrating virtual components into their live exhibitions. Mitra Sorrells, a blogger for posted an interesting piece called, “What to Know about [...]

By | 2017-12-03T00:17:24+00:00 December 16th, 2014|All, Digital Innovation, Education, Human Resources|0 Comments

HR as a strategic business partner

Posted by Barry Siskind UFI’s Community Manager Andreas Graubner is the Vice President of HR at Deutsche Messe Hannover. He will be attending the upcoming UFI HR Symposium on December 10, in Paris France. Like many other participants Andreas recognizes the need to internationalise and diversify his HR initiatives. Like many HR professionals Andreas is a keen observer of the changes in his department particularily as they affect the exhibition industry. “The digital aspects of our shows,” Andreas [...]

Planning meaningful exhibitions – The first step

Posted by Barry Siskind UFI’s Community Manager I was at my neighbourhood Starbucks and my attention was drawn to a sign posted on the wall. It was Starbuck’s mission statement which read, “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” Having articulated this lofty statement Starbucks can then go about planning all its activities that affect customers, suppliers and shareholders. That got me thinking about our industry. What is your [...]

The HR function for the exhibition industry

Posted by Barry Siskind UFI’s Community Manager After twenty years in HR with Microsoft (France), Rozenn Le Berre switched her focus  from high tech to exhibitions and took a position with Comexposium.  Rozenn will be joining many of her exhibition industry HR colleages on December 10 at UFI’s first meeting exclusively for HR professionals. I was interested in uncovering some of the challenges that HR professionals in our industry face and what Rozenn hopes to learn. Here is part of our conversa [...]

By | 2017-12-02T18:00:15+00:00 December 2nd, 2014|All, Best Practices, Education, Human Resources, Management|0 Comments

A career in the exhibition industry

Posted by Barry Siskind UFI’s Community Manager For those of us who have been in the exhibition industry for a long time expressing why we like this business to people exploring career options sometimes falls on deaf ears. UFI has come to the rescue with a great YouTube video that addresses exhibitions from the perspective of it’s stakeholders. There are lots of career choices young people have that are part of this industry. In my opinion this is a perfect addition to the growing body of tools [...]

Is your office guilty of hosting bad meetings?

Posted by Barry Siskind UFI’s Community Manager We are in the meeting business.  Over the years we have developed strategies to ensure our visitors and exhibitors have what they need to conduct successful meetings. But, is the same care and precision taken when planning meetings in your office with your own staff. Has the same thought been put into ensuring that these meetings, which take up a considerable amount of time, are as productive as possible? It’s a good question that Speaker David Gra [...]

More reasons that businesses need to incorporate live events.

Posted by Barry Siskind UFI’s Community Manager Each one of us has probably developed an arsenal of tools to use to convince customers of the value of face to face events. In a recent post in, Alexa Von Tobel, blogger, founder and CEO of US based presented some additional facts that can be used in your customer acquisition and retention strategy. Here’s what she said: Using the example of restaurant dining, a Harvard study found that satisfaction levels rose by 17.3% when c [...]

By | 2017-12-02T19:58:36+00:00 November 18th, 2014|All, Best Practices, Education, Human Resources|0 Comments

Cost saving ideas for exhibitions

Posted by Barry Siskind UFI’s Community Manager Decreasing the cost of staging an event or exhibition is an age old challenge. Yet, often the result of cost cutting has a detrimental effect of the over look and feel of an exhibition. What are sometimes minor changes are notable by exhibitors and visitors alike. The challenge then is to find ways of cutting costs without jeopardizing the experience for your exhibitors and visitors. Blogger Mitra Sorrells posted eight guidelines on the BizBash blo [...]

What are you doing with all the data?

Posted by Barry Siskind UFI’s Community Manager At UFI’s recent congress in Bogota, I had the opportunity to attend the researcher’s meeting.  We heard from Christian Druart, UFI’s Research Manager, Ana Maria Arango, Executive Director of AFIDA, Mark Cochrane, UFI’s Asia/Pacific Regional Manager and Dr. Enrica Baccini, Chief Research and Development Officer, Fondazione Fiera Milano. Also sitting in on the meeting was Brian Casey, CEIR’s new CEO and President.  These five groups represent a huge [...]

Do Sports Metaphors Translate to The Management of Business Teams?

Posted by Barry Siskind UFI’s Community Manager Gerard Houllier is the Global Sporting Director for Red Bull Soccer, France. During his illustrious career he was also the head coach for many winning soccer teams. Houllier delivered the opening keynote at this year’s Congress in Bogotá, Columbia. During his presentation he revealed 11 of his 29 well-tested ingredients for managing successful teams. His eleven were: Goals – Well articulated goals give the team a common vision and philosophy. Work [...]

By | 2017-12-03T01:53:16+00:00 November 4th, 2014|All, Americas, Education, Human Resources, Management|0 Comments