There are two main developments in the exhibition industry right now

Blogger: Dr Andreas Gruchow, UFI President. First, we are experiencing general turbulence: Globally, economic growth has slowed down. Politically, protectionism is on the rise. And operationally, digitisation is driving ever-faster change. Meanwhile, despite challenging news and dark clouds on every continent, the second trend we are seeing is optimism in the exhibition industry. Huge venue investments are underway in all parts of the world, with the economic benefits of our industry being seen [...]

Making the most of our partnership with Myanmar

Blogger: Mrs. Jaruwan Suwannasat Director, Exhibition and Events Department of TCEB Myanmar’s growing appetite for products such as premium food and beverages, machinery and luxury items is making our neighbour to the north-west, without doubt, an important market for exhibition organisers in Thailand. Fuelled by the fact that more than a fifth of Myanmar’s population will be middle class by the year 2020, the country’s impact on trade shows – certainly in terms of visitors – in Thailand has ris [...]

By | 2017-12-08T10:01:22+00:00 December 2nd, 2016|All, Asia – Pacific, Exhibition Industry Research|0 Comments

The Value Of Global Exhibition Industry Research

Blogger: Kai Hattendorf, UFI Managing Director Vacation time has ended, and the global trade show calendar shows the beginning of another busy season. Despite difficult times in a number of markets, our industry is growing globally, proving the resilience of the trade show business model. But UFI’s latest Global Barometer also proves once more one of the most common sayings in our industry – that trade show performance follows the developments of the markets they serve. If we’re looking for grow [...]

By | 2018-01-16T13:31:23+00:00 September 7th, 2016|All, Exhibition Industry, Exhibition Industry Research|0 Comments

An Indonesian Perspective

Blogger: Aage Hansen, President Director Deutsche Messe Venue Operations, Indonesia Convention Exhibition (ICE) Indonesia is one of the countries in ASEAN which has great economy impact and massive industrial growth. There are currently over 252 million people in Indonesia, and this country is developing rapidly in many sectors, one of it is the automotive sector. Indonesia is the second-largest car manufacturer in ASEAN after Thailand. And it is predicted that within the next decade, Indonesia [...]

By | 2017-12-10T13:05:04+00:00 August 8th, 2016|All, Asia – Pacific, Exhibition Industry Research|0 Comments

Building on global promise

Blogger: CATHERINE  BERNARD-DARLET, Communications Director Construction & Agriculture Equipment Business Units, Comexposium Thailand’s capital will soon be the stage for the global construction community, when the second-largest construction machinery and equipment show in the world – Intermat – makes its South East Asian debut. The French organiser of the exhibition, Comexposium, joined forces with Impact Exhibition Management in Bangkok to create an event conceived to set the ASEAN constr [...]

By | 2017-12-08T10:12:25+00:00 August 1st, 2016|All, Asia – Pacific, Exhibition Industry Research, Topics|0 Comments

The power of exhibitions to engage in an ‘always on’ world

Opinion piece – from Joyce Dimascio, Chief Executive of the Exhibition and Event Association of Australasia (EEAA) In a world that’s ‘always on’, the landscape has shifted for marketers. Historically, the relationship between a brand and its customers was largely transactional. The lion’s share of the marketing budget went to advertising and the product with the catchiest tag line or most memorable jingle won the day – and ultimately market share. But this has all changed. It’s no longer about w [...]

Maybe we are just not that important

Blogger: Barry Siskind, author of Powerful Exhibit Marketing In April of 2010 I posted a short blog on UFILive.org titled, "Are exhibitions the poor cousins in the marketing mix?" The premise of my argument was that marketers don't seem to take exhibitions seriously whether in academic texts, business practices or budgeting. That was six years ago and just as I am beginning to think there is a shift in attitudes, I am reminded that I am perhaps being optimistic. A case in point is recent researc [...]

Make Global Exhibitions Day global

Blogger: Kai Hattendorf, UFI Managing Director We are two months away from “Global Exhibitions Day“, so today I want to share with you the latest news on how people all around the world are getting ready to send a joint message about the importance of the exhibition industry. Global Exhibitions Day is a combination of all our efforts. It is an invitation to promote the value of our industry, together, with a single and cohesive voice. More than 30 associations, dozens of UFI members – organisers [...]

News from the UFI President

Blogger: Sergey Alexeev, UFI President This month we are starting to reach out to more of our members through a new initiative we call the Ambassador Programme. It is designed to highlight the value and benefits that UFI offers to all our members, and will be particularly helpful for those who may not yet be aware of the full advantages of the UFI membership. Just think about it: Our association this year alone is organising six industry events – the Shanghai Congress, the Global CEO Summit, Reg [...]

Beginning the attendee journey

Posted by Barry Siskind UFI’s Community Manager Much has been written about the “attendee experience,” recently I read a blog post on the My Industry tracker recently that described it as the “attendee journey.” Blogger Robin Gallegos describes the attendee journey as a careful examination of each step the attendees takes as they interact with an event or exhibition.  That’s everything from registration to the follow-up surveys. The first step is registration and according to the author if that [...]