From West World to the exhibition world

Kai Hattendorf, UFI Managing Director / CEO One of the hottest tickets at the South by Southwest (SXSW) festival in Austin last month was for the chance to step into and experience the saloon from the TV series “West World” – a show based on the story that humanoid robots in a “wild west” amusement park “awaken” from their programming, driven by artificial intelligence. In Austin, it took organisers four months to prepare this two-hour experience for ticket holders. Over 440 pages of script we [...]

By | 2018-04-26T15:22:23+00:00 April 26th, 2018|All, Exhibition Industry, UFI News, UFI Updates|0 Comments

Next Generation Leadership Grant

During the last month, one activity stood out to me while carrying out my role as our association’s president: the day we selected the recipients of this year’s Next Generation Leadership (NGL) Grant. The UFI NGL Grant programme promotes next-generation leadership, by rewarding professionals who demonstrate clear initiative in driving change and innovation in their area of activity. We launched this programme in 2016 to help young leaders to connect, engage and exchange ideas with experienced pr [...]

By | 2018-04-19T15:01:50+00:00 April 19th, 2018|All, Exhibition Industry, UFI News, UFI Updates|0 Comments

Everyone is a Consumer First

We are consumers first and foremost, and as such, our attendees, exhibitors and stakeholders expect face-to-face, business-to-business events to be more like the experiences encountered at festivals, concerts, and other live events. Unfortunately, most exhibitions are not. Here are a few thoughts to modernize trade shows so they are more interactive and entertaining for attendees. They are based on ideas expressed at the recent XLIVE Esports Summit in Los Angeles, USA. For those of you who have [...]

Are Brazil’s events returning to strength?

'A view of Sao Paolo including exhibition venue Expo Center Norte' Provided you haven’t been running the country in the past 10 years, things are looking increasingly positive for the people of Brazil. On Tuesday, the president of the Central Bank of Brazil Ilan Goldfajn, said the country’s economy could expand beyond the otherwise “well-calibrated” 2.6 per cent forecasted for 2018. Speaking at an event in São Paulo, Goldfajn said that the nation’s recovery from the deepest recession in decade [...]

UFI Global Exhibition Barometer

The UFI Global Exhibition Barometer is a survey answered by almost 300 companies from 53 countries, painting a genuinely global picture. The results detail development for 17 geographical zones, including 14 major national markets, and in broad terms reveal positive trends for the exhibition industry. The good news is 2017 appears to have been a generally profitable year, although fewer than half (44%) of the companies we approached said their operating profits were actually growing. Exhibition [...]

Improving exhibitor satisfaction and loyalty at the big shows (2 of 2)

It won’t surprise anyone to say that when UFI and Explori teamed up to analyse the email survey responses from exhibitors at 1,040 trade shows, asking how they would improve their event experience, the majority asked for more people to attend their stand, followed by an increase in overall visitor numbers. Exhibitors pay good money to be at the biggest events. What might surprise you however, is the fact that venue shortcomings (quality of food outlets, parking and ease of build-up/break down) a [...]

By | 2018-03-14T11:52:59+00:00 March 8th, 2018|All, Best Practices, UFI Updates|0 Comments

Could event size count against exhibitor satisfaction and loyalty? (1 of 2)

In the world of professional conference organisers, much is made of the importance of brand ambassadors in generating interest – and ultimately attendance – in an event. But while in that world the ambassador is typically an eminent professor in the field in which the event takes place, our brand ambassadors are the paying customers; the exhibitors setting out their stalls on the show floor. It stands to reason then that event directors can use them to great effect in building the reputation of, [...]

By | 2018-03-06T11:07:30+00:00 February 27th, 2018|All, Exhibition Industry Research|0 Comments

Building on a record year with more shows, visitors and venues

While our 2018 plans begin to unfold, we at TCEB have also been taking time to reflect on 2017; a year in which we made significant progress in boosting our offering to overseas organisers. It was a year of recognition, praised for reforms by the World Bank in its Doing Business report, demonstrating our enriched proposition to event organisers in areas such as investment protection, business start-up aid and contract security. Further ratings improvement came courtesy of recent UFI statistics, [...]

By | 2018-02-22T08:11:01+00:00 February 21st, 2018|All, Asia – Pacific, Exhibition Industry Research|0 Comments

Exhibition industry triggers best practice sharing

Exhibition Industry: Submit your best practice example today and win one of UFI's prestigious 2018 global industry awards! Your organization and teams work hard. Let the industry recognize their efforts! Deadlines are quickly approaching for the UFI Digital Innovations, Human Resources and Operations and Services Awards. Award themes are determined by their respective Committees and change annually. The Committees also serve as judges. The awards listed below are open to UFI members and non-memb [...]

5 Tips to win the UFI NGL Grant 2018

The UFI Next Generation Leadership (NGL) Grant  promotes next generation leadership in the exhibition industry, rewarding professionals who show clear initiatives in driving change and innovation in their area of activity. The programme promotes UFI’s commitment to recognising and supporting the best talents within the exhibition industry and here is why you must apply! I’ve never won a competition in my life, ever because I had never applied to any prior to entering UFI’s NGL Grant 2017, an ini [...]

By | 2018-02-13T10:55:24+00:00 February 13th, 2018|Education, Human Resources|0 Comments