Are the rarest Digital talents attracted by the exhibition industry?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Last month, I had the pleasure to be on stage again with Gunnar Heinrich and Tesi Baur at UFI’s Asia Pacific Conference in Tokyo. With the help of the audience which could vote in real time, we debated several controversial digital topics. Digital is a big shift, both for businesses and people. To face the exponential change, businesses must be able to attract and keep the best digital talent, especially the new prof [...]

By | 2019-04-15T09:53:29+00:00 April 15th, 2019|Best Practices, Digital Innovation, Human Resources|3 Comments

Some Things Organizers May Not Know About Japan

Stephanie Selesnick, International Trade Information, Inc. One of my favorite things about attending the UFI Regional Conferences is learning about other cultures and visiting countries for the first time. Here are a few things we learned last week about Japan at the UFI Asia-Pacific Conference -  and how you may incorporate them into your exhibitions: 1.  Signage. Japan is pretty easy to travel around! Having bilingual signage – Japanese and English - enabled us to easily travel around the co [...]

Experience is the new economy: How do trade show visitors view festivalisation?

Sophie Holt, Global Strategy Director at Explori. Seated alongside a panel of trade show organisers and live event specialists, I shared some of Explori’s insights on festivalisation with the audience at this year’s International Confex. Experience is the new economy... Callum Gill, head of insight at DRP Group Perhaps driven by the growing popularity of music festivals, or high-budget corporate events raising the bar (remember the accounting software conference that ran a zip line across ExCe [...]

By | 2019-03-07T09:10:22+00:00 March 4th, 2019|All, Best Practices, Education|1 Comment

More global business ahead!

Kai Hattendorf, Managing Director/CEO at UFI. This year started in much the same way as last year finished – with new acquisitions and takeovers: Blackstone-backed PSAV has bought the in-house AV company Encore Event Technologies from Freeman, Reed is taking over Mack Brooks, and there are even more deals on the horizon. Despite – or perhaps because of – a more complex political and economic environment, there’s been a lot of interest in investing in our industry. In fact, this issue was a hot [...]

By | 2019-02-26T09:41:26+00:00 February 25th, 2019|All, Exhibition Industry, UFI Updates|0 Comments

Is it time to rethink traditional event KPI’s?

Matthias (Tesi) Baur, Founder and Consultant, MBB-Consulting Group. Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic [...]

Do You Know Your Competition?

Stephanie Selesnick, International Trade Information, Inc. Last year, in a post- show survey from one of the largest United States largest exhibitions, I was happily surprised by this question: Thinking about the future of the industry, are there any shows that could “steal the thunder” of the XYZ Show or that your company might attend instead of the XYZ Show? Which show and why? This annual exhibition has engaged exhibitor and visitor bases. Exhibit space sells out every year and there is a w [...]

By | 2019-01-17T15:02:58+00:00 January 17th, 2019|All, Americas, Best Practices, Exhibition Industry|0 Comments

Doing away with pay-to-play

Antony Reeve-Crook, Director, ArciMedia. (Continued from previous post: Make 2019 the year we captivate our audiences) Chris Day, the senior marketing director for both MJBizCon and associated publication Marijuana Business Daily, recently told Steph Selesnick (my collaborator on The Exhibitionists and regular contributor to this blog) that you have to come at it from a very clear credibility standpoint. “Most of our editorial and programming team come from a traditional news background, that’ [...]

By | 2019-01-10T10:21:09+00:00 January 10th, 2019|All, Best Practices, Exhibition Industry, UFI Updates|0 Comments

Make 2019 the year we captivate our audiences

Antony Reeve-Crook, Director, ArciMedia. Happy new year to you all and may your 2019 be equally as newsworthy a year as 2018 was. Some big deals went public in the closing weeks which is both aspirational and reassuring for those in the industry hoping to follow in their footsteps. It appears that buyer confidence is high and the clever money is on us all witnessing more industry-shaping private-equity acquisitions before the fireworks bring this year to a close. However, we also witnessed som [...]

Are Exhibitors Another Dollar to be Made?

Stephanie Selesnick, President of International Trade Information, Inc. Recently, I was in charge of coordinating the booths for clients at two exhibitions here in the United States. The process was painful. One of the worst parts was navigating exhibitor manuals. Both (from different companies) were not intuitive and technologically challenging. In other words, it was difficult to find, then order booth display items, etc. Compare that with TripAdvisor.com, who makes the experience easy. You [...]

UFI’s 5 trends to watch in 2019

Kai Hattendorf, UFI  CEO/ MD. As every year, the UFI team has used our association’s Global Congress as well as many separate conversations all around the world to isolate and identify the core themes that the UFI team feels will impact the global exhibition industry in 2019. So today, let me share with you “UFI’s 5 trends to watch in 2019”: Written by Kai Hattendorf, UFI CEO/ MD. Shifting trade patterns and a jittery global economy Amidst a climate of political tension, protectionism and fals [...]

By | 2018-12-07T08:59:51+00:00 December 4th, 2018|All, Exhibition Industry, UFI News, UFI Updates|0 Comments