Dear colleagues and friends, The Power of collaboration and leadership has become very apparent in our industry during the COVID-19 crisis. The industry has aligned itself around one issue – the safe reopening of events! This has put the focus on the importance of advocacy within and for our industry. Let’s face it: For the most part, many players from our industry saw little need for advocacy in recent years. Business was going well, with economies growing simultaneously around the world. Howev [...]