What’s new with Audience Response Systems

Posted byBarry SiskindUFI’s Community Manager It seems like not much time has passed when I was sitting in the audience of a conference I was attending listening to a keynote presenter who was asking their audience’s opinions. I remember that we were handed a small device as we entered the room. There were buttons on the face of the device and we could answer the speaker’s questions with a yes or no. Then in a flash our collective responses were displayed at the front of the room. So much has ha [...]

Near Field Communications improve the visitor experience

Posted byBarry SiskindUFI’s Community Manager Near Field Communications (NFC) has been embraced by the event industry. While it is  estimated that the number of Smartphones equipped with NFC will soar to 1.2 billion by 2018, from my perspective exhibitions have been slow to utilize this bit of technology.If you haven’t taken a serious look at NCF, here is an interesting post on the BizBash.com site which describes seven ways events use NFC that can just as easily apply to exhibitions. Access Con [...]

Lessons from Germany’s exhibition industry experience

Posted byBarry SiskindUFI’s Community Manager Dr. Peter Neven is managing director responsible for the entire range of  the Association of German Trade Fair Industry (AUMA) activities.  In many ways Germany, which is steeped in exhibition tradition, has led the industry. In the most recent addition to UFI’s  Spotlight on Leaders and Trends, I asked Peter, what the exhibition industry can learn from the German experience? “Many countries try to learn from German trade fair know-how.” Peter began, [...]

How secure is iCloud?

Posted byBarry SiskindUFI’s Community Manager In recent news, high profile actors such as Jennifer Lawrence and Kate Upton’s iCloud accounts were hacked and private photographs were posted on the internet. In a post on Mashables.com the author asked the question, “Can you trust iCloud?” It’s an important consideration. So much transpires in the planning, execution and post-exhibition that a breach in security can have a significantly negative affect on our on-going operations and the reputation [...]

Facebook versus events

Posted by Barry Siskind UFI’s Community Manager Undoubtedly you are aware that your exhibitor’s marketing budgets for exhibitions has been eroding. But that doesn’t necessarily mean that the marketing budgets are shrinking rather it may indicate that money is being funneled from exhibitions to digital advertising and social media. Ask any marketer if Facebook is an integral part of their strategy and they might answer an overwhelming ‘yes.’ A recent post on Forbes.com blog suggests that the noti [...]

20 Visitor Retention Tactics

Posted byBarry SiskindUFI’s Community ManagerTo paraphrase an old saying “It’s less expensive to keep an existing customer than find a new one.” We all understand the importance of ensuring that visitors keep coming back to our exhibitions year after year.While retaining 100% of the visitors may not be realistic, increasing efforts to bring them back has to have a positive effect on your exhibition’s bottom line.I found an interesting post on www.exhibitions.myindustrytracker.com that dealt with [...]

Amazon’s Hiring Questions

Posted byBarry SiskindUFI’s Community ManagerThe online retailer Amazon has changed the way people shop online. Founder and CEO Jeff Bezos credits part of its success to the way Amazon hires its staff. In 1998 Bezos wrote, “It would be impossible to produce results in an environment as dynamic as the Internet without extraordinary people.”We are all aware of the importance hiring the right people has on the overall success of our events. But with the influx of Gen X and Millennials who are diffe [...]

Heat Mapping of an Exhibition

Posted by Barry Siskind UFI’s Community Manager The exhibition and publishing industries are close cousins. Many exhibitions began first as a trade publication and then became a live event. Publishers understand the value of location and charge premiums for space that will attract more attention such as the front or back page of their magazine. In an online conversation on the Exhibition News site, Amir Vered, account director at eForce, Olympia London’s IT partner, posed the question of whether [...]

Mobile strategies

Posted byBarry SiskindUFI’s Community ManagerA recent post by The Exhibition Industry Newsfeed caught my attention. The title of the post was 5 Mobile Advertising Strategies that Work.What I liked is that the strategies not only applied to organizers but are also valuable for our exhibitors. Mobile advertising is growing in leaps and bounds. According to the post, in 2013 companies tripled their mobile advertising budgets over the previous year and expect this number to grow an additional 65% in [...]

The future of the exhibition industry debate

Posted by Barry Siskind UFI’s Community Manager Angela Herberholz, Project Manager of UFI’s Education group, initiated a great conversation on the future of the exhibition industry. Many of the comments referred to the role of technology and Angela provided an excellent metaphor for social media referring to it as a “test-tube filled with atoms floating around and occasionally bumping into each other.” But the adoption of our industry to social media is still hesitant at best. Berislav Ciznek, C [...]