Inspiring ideas to recharge your exhibition

Posted by Barry Siskind UFI’s Community Manager What does it take to develop creative ideas? Sometimes it requires a trip back to the beginning and changing everything. In other instances it may require a small amount of tweaking of existing plans. Biz Bash’s Mitra Sorrells & Martha C. White wrote an interesting post titled, The 15 Most Innovative Meetings of 2014. Their list includes examples of not for profits and for profits events. Some of the ideas were: • Reducing the content and incre [...]

Are you Fit to Compete in Latin America?

Posted by Barry Siskind UFI’s Community Manager Marcos Giberti is a partner at the venture capital firm, Vesuvio Ventures. He is also a former President of Reed Exhibitions, Latin America. Marcos will be speaking at the upcoming 81st UFI Congress in Bogota, Columbia, October 28th to November 1st. The title of his presentation is, Are You Fit to Compete in Latin America? I spoke to Marcos about what he will be presenting to give you a flavor of his topic. Here’s what we spoke about. Barry: Why ar [...]

A robust global exhibition market

Posted byBarry SiskindUFI’s Community Manager The 6th annual Globex report from AMR International reported robust growth in the global exhibition market. According to the report, the growth rate was a 4% increase over the previous year to a total of $24.3 billion (US dollars). Trade Show Executive posted a summary of the report highlighting areas of growth being the Gulf region followed by the BRIC countries of Brazil, Russia, India and China.Denzil Rankin, AMR International’s Executive Chairman [...]

By | 2018-01-16T13:21:41+00:00 September 26th, 2014|All, Exhibition Industry, Management, UFI News|0 Comments

What’s new with Audience Response Systems

Posted byBarry SiskindUFI’s Community Manager It seems like not much time has passed when I was sitting in the audience of a conference I was attending listening to a keynote presenter who was asking their audience’s opinions. I remember that we were handed a small device as we entered the room. There were buttons on the face of the device and we could answer the speaker’s questions with a yes or no. Then in a flash our collective responses were displayed at the front of the room. So much has ha [...]

Near Field Communications improve the visitor experience

Posted byBarry SiskindUFI’s Community Manager Near Field Communications (NFC) has been embraced by the event industry. While it is  estimated that the number of Smartphones equipped with NFC will soar to 1.2 billion by 2018, from my perspective exhibitions have been slow to utilize this bit of technology.If you haven’t taken a serious look at NCF, here is an interesting post on the BizBash.com site which describes seven ways events use NFC that can just as easily apply to exhibitions. Access Con [...]

Lessons from Germany’s exhibition industry experience

Posted byBarry SiskindUFI’s Community Manager Dr. Peter Neven is managing director responsible for the entire range of  the Association of German Trade Fair Industry (AUMA) activities.  In many ways Germany, which is steeped in exhibition tradition, has led the industry. In the most recent addition to UFI’s  Spotlight on Leaders and Trends, I asked Peter, what the exhibition industry can learn from the German experience? “Many countries try to learn from German trade fair know-how.” Peter began, [...]

How secure is iCloud?

Posted byBarry SiskindUFI’s Community Manager In recent news, high profile actors such as Jennifer Lawrence and Kate Upton’s iCloud accounts were hacked and private photographs were posted on the internet. In a post on Mashables.com the author asked the question, “Can you trust iCloud?” It’s an important consideration. So much transpires in the planning, execution and post-exhibition that a breach in security can have a significantly negative affect on our on-going operations and the reputation [...]

Facebook versus events

Posted by Barry Siskind UFI’s Community Manager Undoubtedly you are aware that your exhibitor’s marketing budgets for exhibitions has been eroding. But that doesn’t necessarily mean that the marketing budgets are shrinking rather it may indicate that money is being funneled from exhibitions to digital advertising and social media. Ask any marketer if Facebook is an integral part of their strategy and they might answer an overwhelming ‘yes.’ A recent post on Forbes.com blog suggests that the noti [...]

20 Visitor Retention Tactics

Posted byBarry SiskindUFI’s Community ManagerTo paraphrase an old saying “It’s less expensive to keep an existing customer than find a new one.” We all understand the importance of ensuring that visitors keep coming back to our exhibitions year after year.While retaining 100% of the visitors may not be realistic, increasing efforts to bring them back has to have a positive effect on your exhibition’s bottom line.I found an interesting post on www.exhibitions.myindustrytracker.com that dealt with [...]

Amazon’s Hiring Questions

Posted byBarry SiskindUFI’s Community ManagerThe online retailer Amazon has changed the way people shop online. Founder and CEO Jeff Bezos credits part of its success to the way Amazon hires its staff. In 1998 Bezos wrote, “It would be impossible to produce results in an environment as dynamic as the Internet without extraordinary people.”We are all aware of the importance hiring the right people has on the overall success of our events. But with the influx of Gen X and Millennials who are diffe [...]