TCEB Launches “MICE WINNOVATION” Utilising Innovation for Successful New Normal Events

/, Digital Innovation, Exhibition Marketing, UFI Diamond Sponsors/TCEB Launches “MICE WINNOVATION” Utilising Innovation for Successful New Normal Events

TCEB Launches “MICE WINNOVATION” Utilising Innovation for Successful New Normal Events

After 3 years of successful breeding of MICE innovation among Thai startups, TCEB is now implementing an elevated version of such initiative, MICE WINNOVATION, Winning with the Innovation, which was debuted on March 26th in Bangkok. It is a project aiming to stimulate and support Thai MICE entrepreneurs to access and select innovation and technology, developed by Thai tech firms for pre-event, onsite and post-event, in organising new normal domestic exhibitions, international trade fairs, international conventions and festivals.

29 tech firms joined the debut of the project where they showcased their products and services to 126 trade visitors, representing convention center, hotel, organiser, travel agent, trade association, chamber of commerce, educational institution. Some of the products and services are software for monitoring traffic of event visitors, face recognition camera, on-demand workforce service, robot, data live streaming. Then, both sides were engaged in business matching on Technomart, a platform TCEB created for such purpose. It marks the first time business opportunities are generated for Thai innovation developers to tap into MICE market. In this connection, TCEB offers Inno-Voucher or funding support for MICE entrepreneurs to secure the innovation that can address the pain points in their event operation during the pandemic.

TCEB President, Mr. Chiruit Isarangkun Na Ayuthaya, expressed strong hope that the project will enable Thai MICE entrepreneurs to continue business, become future-proof and tech capable in the face of technological disruption and fast-shifting business landscape, while creating trade for tech entrepreneurs. He emphasised that innovation development of one key pillars of the bureau’s operation in 2021 following the business disruption caused by COVID-19.

The project is a collaboration between TCEB and the following partners: Digital Economy Promotion Agency (depa), (Public Organization) or NIA, National Science and Technology Development Agency (NSTDA), Thai Exhibition Association (TEA), Thailand Incentive and Convention Association (TICA) and Thai International Events and Festivals Trade Association (TIEFA).

MICE entrepreneurs and interested person cans access MICE Innovation Catalog by registering at to view more of Thai tech entrepreneurs and their innovation products and services for future business dealings.


About the Author:

Leave A Comment