UFI Blog – The platform for the Exhibition Industry
UFI brings together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry. The UFI Blog shares the voices of industry professionals around the globe. We invite you to become part of the community, supply your comments and share your ideas. Enjoy reading – Your UFI team
Update from the CEO: February 2025
It is time to thank - you. Each and every one of you. For reading these short texts regularly over the years. Since 2015, I have penned around 100 of these CEO updates, reporting on UFI activities and developments as well as sharing some thoughts around issues that impact our industry and ourselves.
Letter from the UFI President: February 2025
I am extremely happy and honoured to address you all, our global UFI community which really is the global exhibition community – as I assume the Presidency of UFI for the coming year.
The Ecosystem of the Future of the Exhibition Industry in 2025
Improving urban quality of life and mobility requires collaboration between the private and public sectors to prevent widening inequality.
Looking up: 5 Paths Event Marketers Can Leverage from Retailers
Written by Alexandre Roty, Digital Director at MCH Group, and [...]
AI, augmented reality and the future of in-person events
We’re standing at the edge of something profound. In Amazon's TV series, The Rings of Power, Celebrimbor sits in peace, sipping tea in the sunlight, while the truth – a city engulfed in darkness and fire – lies just beyond his vision. The illusion is seamless and convincing.
5 trends to watch in 2025
2024 will go into the history books as the best year the global exhibition industry has ever recorded, measured by revenues—topping out an astonishing comeback after the global pandemic. Investors remain eager to put money into our industry’s core business model of connecting people for trade and innovation, but the future will see challenges escalate, existing developments pick up speed, and complexities grow.
Letter from the UFI President: December 2024
I am extremely happy and honoured to address you all, our global UFI community which really is the global exhibition community – as I assume the Presidency of UFI for the coming year.
Update from the CEO: December 2024
It is time to thank - you. Each and every one of you. For reading these short texts regularly over the years. Since 2015, I have penned around 100 of these CEO updates, reporting on UFI activities and developments as well as sharing some thoughts around issues that impact our industry and ourselves.
Thailand’s Soft Power Shines at Exhibition Industry Summit
Improving urban quality of life and mobility requires collaboration between the private and public sectors to prevent widening inequality.