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UFI Blog – The platform for the Exhibition Industry

UFI brings together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry. The UFI Blog shares the voices of industry professionals around the globe. We invite you to become part of the community, supply your comments and share your ideas. Enjoy reading – Your UFI team  

Social Impact from Exhibition Industry Generate ROX in a New Dimension

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The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.  

Update from the CEO: March edition

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A few days ago, I could catch up with Amy Saleh, Operations Director at Hannover Fairs Australia. We were both attending the AIME show in Melbourne and chatted for half an hour about the state of the industry in Australia. Now, Amy has been a member of our 2023 Class of “Next Generation Leaders” and together with her colleagues Otero from the UK, Elizabeth from the US, Tehchad from Thailand, and Aya from Egypt, have presented their ideas for a new blueprint for exhibition operations a few months back at our Global Congress in Las Vegas.

The food industry in the exhibition industry: from niche to the future

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The food industry in the exhibition sector has been undergoing significant growth in Asia, where the culinary scene is vibrant and diverse. This growth is driven by various factors, such as increasing consumer demand for diverse culinary experiences, rising interest in food sustainability and innovation, the globalisation of food cultures, and the popularity of food-related events and festivals.

Letter from the UFI President: February edition

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I am writing these lines as I am leaving the beautiful city of Amsterdam, where I spent a few days both with the UFI leadership for our first major meetings of the year and of course for this year’s Global CEO Summit. For me, this week confirmed two beliefs that I hold: UFI is doing very well – and with a little support from all of us it can achieve even more. And: While our industry is doing very well as well, we need to learn a lot for it to stay that way, and we can learn the most from looking at how other industries are tackling problems that are similar to the ones we are facing. Let me focus on this one first.

How Culture Contributes to Return on Experience  

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Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.

Is the industry truly back yet? Or where are we actually headed…

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For many of us event organizers, venue managers, service providers, or even just event attendees and exhibitors, taking that first step back into an exhibition or conference hall felt like coming home. And in the past few years, the excitement and thrill of once again meeting-up with old colleagues and business partners face-to-face can give the illusion that everything is “back to normal” and “business is as usual”.

Crafting Tomorrow’s Events Today: UFI Next Generation Leadership 2023 Class Presents New Vision

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In the ever-evolving landscape of events, the UFI Next Generation Leadership 2023 class was selected to take on the mission of writing a new blueprint on how to plan and operate events that help industries to evolve, help businesses to trade and learn and help every participant to benefit personally from their participation.

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