Best Practices Archives

SISO/UFI Deeper Dive: Case Study on Connect Marketplace
SISO/UFI Deeper Dive: Case Study on Connect Marketplace

SISO/UFI Deeper Dive: Case Study on Connect Marketplace

What do event planners want more than anything in 2020? To meet in person. While that has largely been unfeasible due to COVID-19, one independent show organiser, Tarsus Group, found a way to produce a hybrid hosted buyer program and trade show in October in the U.S. To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their show experience. Click here to read the report If you wa [...]

By Guest| 2020-12-22T14:02:41+00:00 December 22nd, 2020|Americas, Best Practices, Exhibition Marketing, Operations & Services|0 Comments

SISO/UFI Deeper Dive: Case Study on Super Pet Expo
SISO/UFI Deeper Dive: Case Study on Super Pet Expo

SISO/UFI Deeper Dive: Case Study on Super Pet Expo

How All Show Services Produced a B2C Show Safely and Successfully in Virginia Find out how All Show Services produced a B2C show safely and successfully in Virginia! Show Producer Eric Udler shares insight on how his team and their partners were able to pull off one of the first consumer shows in the U.S. since COVID-19. To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their s [...]

By Guest| 2020-11-06T13:40:31+00:00 November 6th, 2020|All, Americas, Best Practices, Exhibition Industry, Exhibition Industry Research, Operations & Services|0 Comments

Looking for the “Black Swan” in the live events industry
Looking for the “Black Swan” in the live events industry

Looking for the “Black Swan” in the live events industry

Marco Giberti, Founder and CEO, Vesuvio Ventures For those of you who read the 2007 famous book from Nassin Nicholas Taleb "The Black Swan" you may remember how Taleb, a former risk-taker and options trader professional focuses on the extreme impact of rare and unpredictable events — and the human tendency to find simplistic explanations for these events, retrospectively. Taleb calls this the Black Swan theory, a metaphor that describes an event that comes as a surprise, has a major effect and [...]

By Guest| 2019-10-08T16:02:02+00:00 October 8th, 2019|All, Best Practices, Exhibition Marketing, Operations & Services|0 Comments

Agents of change
Agents of change

Agents of change

Antony Reeve-Crook, Director, ArciMedia Ltd. Well, we’ve got a new prime minister here in the UK; Alexander Boris de Pfeffel Johnson. He’s not to everyone’s taste, and in fairness he took the post on the votes of just over 92,000 eligible party voters (the general public having already had their say in which party to elect), but we’re hoping he’ll do a good job. It was also a surprise to nobody. Born to wealthy upper-middle class parents, a pupil at Eton then on to study classics at Oxford Uni [...]

By Antony Reeve-Crook| 2019-08-07T09:49:45+00:00 July 31st, 2019|Best Practices, Human Resources, Management|0 Comments

The UFI Digital Debate in Tokyo: Digital Revolution in the Exhibition Industry
The UFI Digital Debate in Tokyo: Digital Revolution in the Exhibition Industry

The UFI Digital Debate in Tokyo: Digital Revolution in the Exhibition Industry

Gunnar Heinrich, CEO, adventics GmbH. At the high-profile UFI Asia-Pacific Conference in Tokyo, Stephan Forseilles, Tesi Baur and I had the pleasure to debate several controversial topics about the digital revolution in our exhibition industry. With the help of the audience which could vote in real time, we took a closer look at A.I., customer experience, digital talents and digitization in the exhibition industry. Here is a wrap-up of our discussion. 1. Will A.I. change our industry completel [...]

By Guest| 2019-05-13T13:51:12+00:00 May 13th, 2019|All, Best Practices, Digital Innovation|6 Comments

Making it look EASY
Making it look EASY

Making it look EASY

Antony Reeve-Crook, Director, ArciMedia Ltd. Eric Everard, CEO and founder of Belgium’s Easyfairs is a keynote speaker at this year’s UFI European Conference in Birmingham. Before he takes the stage I managed to catch up with him to find out if the company’s model continues unchanged, and to what he attributes the company’s success. Easyfairs operates in 20 countries, manages a portfolio of 218 fully owned events and ten venues. Its revenues and profits are derived roughly 80 per cent from its [...]

By Antony Reeve-Crook| 2019-05-06T13:26:32+00:00 May 6th, 2019|All, Best Practices, Education, Management|0 Comments

Are the rarest Digital talents attracted by the exhibition industry?
Are the rarest Digital talents attracted by the exhibition industry?

Are the rarest Digital talents attracted by the exhibition industry?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Last month, I had the pleasure to be on stage again with Gunnar Heinrich and Tesi Baur at UFI’s Asia Pacific Conference in Tokyo. With the help of the audience which could vote in real time, we debated several controversial digital topics. Digital is a big shift, both for businesses and people. To face the exponential change, businesses must be able to attract and keep the best digital talent, especially the new prof [...]

By Guest| 2019-04-15T09:53:29+00:00 April 15th, 2019|Best Practices, Digital Innovation, Human Resources|3 Comments

Some Things Organizers May Not Know About Japan
Some Things Organizers May Not Know About Japan

Some Things Organizers May Not Know About Japan

Stephanie Selesnick, International Trade Information, Inc. One of my favorite things about attending the UFI Regional Conferences is learning about other cultures and visiting countries for the first time. Here are a few things we learned last week about Japan at the UFI Asia-Pacific Conference - and how you may incorporate them into your exhibitions: 1. Signage. Japan is pretty easy to travel around! Having bilingual signage – Japanese and English - enabled us to easily travel around the co [...]

By Stephanie Selesnick| 2019-03-19T11:30:27+00:00 March 19th, 2019|All, Asia – Pacific, Best Practices, Digital Innovation, Management|0 Comments

Experience is the new economy: How do trade show visitors view festivalisation?
Experience is the new economy: How do trade show visitors view festivalisation?

Experience is the new economy: How do trade show visitors view festivalisation?

Sophie Holt, Global Strategy Director at Explori. Seated alongside a panel of trade show organisers and live event specialists, I shared some of Explori’s insights on festivalisation with the audience at this year’s International Confex. Experience is the new economy... Callum Gill, head of insight at DRP Group Perhaps driven by the growing popularity of music festivals, or high-budget corporate events raising the bar (remember the accounting software conference that ran a zip line across ExCe [...]

By Guest| 2019-03-07T09:10:22+00:00 March 4th, 2019|All, Best Practices, Education|1 Comment

Is it time to rethink traditional event KPI’s?
Is it time to rethink traditional event KPI’s?

Is it time to rethink traditional event KPI’s?

Matthias (Tesi) Baur, Founder and Consultant, MBB-Consulting Group. Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic [...]

By Guest| 2019-02-18T14:32:38+00:00 February 18th, 2019|Best Practices, Digital Innovation, Exhibition Industry, Exhibition Marketing, Human Resources, Management|2 Comments