Asia – Pacific

Exhibition as part of the Medical Tourism Ecosystem 

The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.  

Minimalism with Maximum Impact (shareable experience with technology)

The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.  

Social Impact from Exhibition Industry Generate ROX in a New Dimension

The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.  

The food industry in the exhibition industry: from niche to the future

The food industry in the exhibition sector has been undergoing significant growth in Asia, where the culinary scene is vibrant and diverse. This growth is driven by various factors, such as increasing consumer demand for diverse culinary experiences, rising interest in food sustainability and innovation, the globalisation of food cultures, and the popularity of food-related events and festivals.

How Culture Contributes to Return on Experience  

Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.

By |2024-01-30T10:43:05+01:00January 30th, 2024|All, Asia – Pacific, Exhibition Marketing, UFI Diamond Sponsors|0 Comments

Thailand to host AFECA AGM 2023, reigniting its leading role in driving the exhibition industry in the region

Bangkok: Thailand is officially declared a host of the Asian Federation of Exhibition and Convention Associations (AFECA) Annual General Meeting (AGM) 2023.

By |2023-01-25T17:07:07+01:00January 25th, 2023|Asia – Pacific, Exhibition Industry, UFI Diamond Sponsors|0 Comments

Exhibition industry in Thailand posts strong rebound

24 October 2022: Thailand’s trade show industry has staged a strong rebound since borders reopened. Eleven new international trade shows were successfully launched between May and September of this year with supports from Thailand Convention and Exhibition Bureau (TCEB) in pursuit of advancing the “Thailand 4.0” national agenda. And to effectively take the initiative, the bureau also launched its “SPIRE Thailand” – a campaign that helps driving domestic exhibitions in key vertical industries.

By |2023-01-25T17:12:45+01:00November 16th, 2022|Asia – Pacific, Exhibition Industry|0 Comments

Thrive in Thailand’s Full Economic Reopening with TCEB’s “E Power 3” Campaign

Thailand is now gearing for a return to economic normalcy. [...]

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