Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.
Digital fluency, innovative ideas and more importantly a unique [...]
In today’s evolving business landscape, the role of the [...]
In recent years, the world's spotlight has increasingly turned [...]
In an era marked by digital transformation and rapid technological advancements, the exhibition industry is set for a data-driven future. As we venture further into 2023, the significance of data remains steadfast, with professional exhibition organizers in Thailand and beyond eagerly embracing the transformative potential to amplify innovation and deliver new business outcome to its organizations and stakeholders.
Professional exhibition organisers (PEO) have the expertise and knowledge to [...]
Growing concerns for the environment from consumers have added pressure on businesses to contribute greater environmental care. This growing concern for environmental impacts is also far reaching, impacting the global exhibition industry, including Thailand. Exhibitors and visitors of trade exhibitions alike are becoming interested in making sustainability-focus choices.
Trade exhibition plays an important role in providing a platform for industrialists to conduct businesses on an international and local scale. They make a significant contribution to multiple industry sectors around the world.
Trade exhibition plays a significant role in assisting businesses to identify lucrative opportunities of overseas markets. Thailand Convention and Exhibition Bureau (TCEB) is pleased to introduce its ‘Five Year Action Plan’ (2023 – 2027), committing its goal as CPCT to empower trade exhibition to the next level.
Thailand Convention and Exhibition Bureau (TCEB) is unveiling its five-year action plan (2023-2027) under the TCEB Go strategy and Thailand MICE to Meet You Year 2023 campaign in a bid to revitalize the economy and promote Thailand as a premier MICE destination on the global stage. The TCEB Go strategy is executed through five strategic approaches...