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TCEB Launches “MICE WINNOVATION” Utilising Innovation for Successful New Normal Events

After 3 years of successful breeding of MICE innovation among Thai startups, TCEB is now implementing an elevated version of such initiative, MICE WINNOVATION, Winning with the Innovation, which was debuted on March 26th in Bangkok. It is a project aiming to stimulate and support Thai MICE entrepreneurs to access and select innovation and technology, developed by Thai tech firms for pre-event, onsite and post-event, in organising new normal domestic exhibitions, international trade fairs, intern [...]

By | 2021-04-02T09:47:08+00:00 April 2nd, 2021|Asia – Pacific, Digital Innovation, Exhibition Marketing, UFI Diamond Sponsors|0 Comments
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SISO/UFI Deeper Dive: Case Study on Connect Marketplace

What do event planners want more than anything in 2020? To meet in person. While that has largely been unfeasible due to COVID-19, one independent show organiser, Tarsus Group, found a way to produce a hybrid hosted buyer program and trade show in October in the U.S. To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their show experience. Click here to read the report If you wa [...]

By | 2020-12-22T14:02:41+00:00 December 22nd, 2020|Americas, Best Practices, Exhibition Marketing, Operations & Services|0 Comments
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UFI Report: The Exhibition Industry in Latin America

At 528 pages, covering 27 sectors and including 16 different country reports, UFI’s Exhibition Industry in Latin America (LATAM) Report released at the end of 2020 is the most definitive report on the region since AFIDA last released an exhibition industry status report eight years ago. This new UFI LATAM Report contains key findings including the number of shows, trends and economic development of the region. Ana Maria Arango, Regional Manager of UFI for LATAM oversaw the mammoth effort, with t [...]

By | 2020-12-15T16:15:51+00:00 December 15th, 2020|All, Americas, Asia – Pacific, Digital Innovation, Europe, Exhibition Industry, Exhibition Marketing, Middle East – Africa|0 Comments
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SISO/UFI Deeper Dive: Case Study on Super Pet Expo

How All Show Services Produced a B2C Show Safely and Successfully in Virginia Find out how All Show Services produced a B2C show safely and successfully in Virginia! Show Producer Eric Udler shares insight on how his team and their partners were able to pull off one of the first consumer shows in the U.S. since COVID-19. To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their s [...]

By | 2020-11-06T13:40:31+00:00 November 6th, 2020|All, Americas, Best Practices, Exhibition Industry, Exhibition Industry Research, Operations & Services|0 Comments
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Meet the 2020 NGL Grant Recipients!

I had a chance to speak with the 2020 NGL Grant recipients earlier this month. For those of you who haven’t heard of it before, it’s UFI’s program to promote the next generation of leadership in the exhibition industry. It rewards young professionals who show clear initiatives in driving change and innovation in their area of activity. Spread over 18 months, the recipients traditionally have presented a session at the UFI Global Congress and are then assigned volunteer mentors (high level exhibi [...]

By | 2020-10-23T11:37:59+00:00 October 23rd, 2020|All, Digital Innovation, Exhibition Industry, Management, UFI News|0 Comments
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TCEB’s Exhibition department’s launch a new campaign, “Thailand LOG-IN Events”

The Thailand Convention and Exhibition Bureau (TCEB) has joined forces with the Eastern Economic Corridor (EEC) and Pattaya city to launch a new exhibition master plan, “Thailand LOG-IN Events,” under the exhibition industry recovery campaign, Re-energizing Exhibition. TCEB’s vision for the Thailand LOG-IN Events is to collaborate the scheme of support policy, subvention, and facilitation between TCEB, EEC, and Pattaya city, to encourage industry stakeholders to expand their new profiles or crea [...]

By | 2020-09-21T09:43:45+00:00 September 21st, 2020|Americas, Asia – Pacific, Europe, Exhibition Marketing, Middle East – Africa, UFI Diamond Sponsors|0 Comments
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An Opportune Time to Connect

Now is a great time to refresh relationships with your visitors, exhibitors, sponsors, media and industry. The face-to-face, business-to-business events industry has significantly changed in 2020. Physical exhibitions are under new safety guidelines and will be for the foreseeable future. Virtual events and exhibitions are becoming commonplace. This COVID-19 world is no longer new and (unfortunately) is our normal for now. Most exhibitions traditionally have had a transactional relationship with [...]

By | 2020-09-21T09:33:39+00:00 September 18th, 2020|Americas, Asia – Pacific, Europe, Exhibition Marketing, Management, Middle East – Africa, Operations & Services|1 Comment
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Digital Innovation Working Group

Blogger: Barry Siskind A well thought-out and implemented digital initiative permits organizations to do things better, faster, and cheaper. It is a crucial element in the search for new ways of engaging users. Yet, within our industry we find examples of early adopters and others who have yet to invest in the resources necessary to join the digital revolution. The time to implement digital solutions is now and companies that do – thrive. The others run the risk of becoming irrelevant. In fact [...]

By | 2020-02-04T15:25:16+00:00 February 4th, 2020|Digital Innovation|0 Comments
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Looking for the “Black Swan”​ in the live events industry

Marco Giberti, Founder and CEO, Vesuvio Ventures For those of you who read the 2007 famous book from Nassin Nicholas Taleb "The Black Swan" you may remember how Taleb, a former risk-taker and options trader professional focuses on the extreme impact of rare and unpredictable events — and the human tendency to find simplistic explanations for these events, retrospectively. Taleb calls this the Black Swan theory, a metaphor that describes an event that comes as a surprise, has a major effect and [...]

By | 2019-10-08T16:02:02+00:00 October 8th, 2019|All, Best Practices, Exhibition Marketing, Operations & Services|0 Comments
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