UFI Blog – The platform for the Exhibition Industry
UFI brings together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry.
The UFI Blog shares the voices of industry professionals around the globe. We invite you to become part of the community, supply your comments and share your ideas.
Enjoy reading – Your UFI team
Some Things Organizers May Not Know About Japan
Stephanie Selesnick, International Trade Information, Inc. One of my favorite things about attending the UFI Regional Conferences is learning about other cultures and visiting countries for the firs [...]
Not so social media
Antony Reeve-Crook, Director, ArciMedia Ltd. River damming and distrust. Can organisers still use social media to grow show’s attendance? Since 2016 Facebook has restricted its data sharing practice [...]
Experience is the new economy: How do trade show visitors view festivalisation?
Sophie Holt, Global Strategy Director at Explori. Seated alongside a panel of trade show organisers and live event specialists, I shared some of Explori’s insights on festivalisation with the audien [...]
More global business ahead!
Kai Hattendorf, Managing Director/CEO at UFI. This year started in much the same way as last year finished – with new acquisitions and takeovers: Blackstone-backed PSAV has bought the in-house AV co [...]
Is it time to rethink traditional event KPI’s?
Matthias (Tesi) Baur, Founder and Consultant, MBB-Consulting Group. Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our busines [...]
Exhibitor Retention – Are You Doing All That You Can?
Stephanie Selesnick, International Trade Information, Inc. Jefferson Davis, President of Competitive Edge, is a self-described, “Trade Show Productivity Expert” with more 30 years of experience in t [...]
Qatar – The New Choice for Exhibition Organisers
Ahmed AlObaidli Qatar National Tourism Council. (A contribution from UFI Diamond Sponsor: Qatar National Tourism Council) Fast-developing countries provide a plethora of opportunities for exhibition [...]
Do You Know Your Competition?
Stephanie Selesnick, International Trade Information, Inc. Last year, in a post- show survey from one of the largest United States largest exhibitions, I was happily surprised by this question: Thin [...]
Doing away with pay-to-play
Antony Reeve-Crook, Director, ArciMedia. (Continued from previous post: Make 2019 the year we captivate our audiences) Chris Day, the senior marketing director for both MJBizCon and associated publi [...]
