UFI Blog – The platform for the Exhibition Industry
UFI brings together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry.
The UFI Blog shares the voices of industry professionals around the globe. We invite you to become part of the community, supply your comments and share your ideas.
Enjoy reading – Your UFI team
Do You Know Your Competition?
Stephanie Selesnick, International Trade Information, Inc. Last year, in a post- show survey from one of the largest United States largest exhibitions, I was happily surprised by this question: Thin [...]
Doing away with pay-to-play
Antony Reeve-Crook, Director, ArciMedia. (Continued from previous post: Make 2019 the year we captivate our audiences) Chris Day, the senior marketing director for both MJBizCon and associated publi [...]
Make 2019 the year we captivate our audiences
Antony Reeve-Crook, Director, ArciMedia. Happy new year to you all and may your 2019 be equally as newsworthy a year as 2018 was. Some big deals went public in the closing weeks which is both aspira [...]
Are Exhibitors Another Dollar to be Made?
Stephanie Selesnick, President of International Trade Information, Inc. Recently, I was in charge of coordinating the booths for clients at two exhibitions here in the United States. The process was [...]
The importance of tugboats when tankers run aground
Antony Reeve-Crook, Director, ArciMedia Ltd. When the US-Mexico-Canada trade agreement the USMCA (aka the new NAFTA) was signed earlier this year, exhibition industry observers said that it should y [...]
UFI’s 5 trends to watch in 2019
Kai Hattendorf, UFI CEO/ MD. As every year, the UFI team has used our association’s Global Congress as well as many separate conversations all around the world to isolate and identify the core them [...]
Leave the Rides, but Bring On the Experiences – How to Add Festivalization to your Exhibitions
We keep hearing the word “Festivalization” when it comes to exhibitions. Chet Burchett, Reed, at the recent UFI Global Congress said our focus should be about delivering a solid business experience mo [...]
Our place in an inclusive future / Standing up for gender equality
Mary Larkin, UFI Incoming President. For those of you who may have missed it, Diversified’s Mary Larkin joined the UFI presidential trio at UFI’s annual congress in St Petersburg earlier this month. [...]
What does Matchmaking mean for exhibitions?
Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Matchmaking has been an ‘on/off’ topic in events for at least 15 years. From the ages of manual matching in Excel to the [...]
