UFI Blog – The plattform for the Exhibition Industry
UFI brings together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry.
The UFI Blog shares the voices of industry professionals around the globe. We invite you to become part of the community, supply your comments and share your ideas.
Enjoy reading – Your UFI team
What’s New in Attendee Acquisition?
I recently asked the following question on LinkedIn: Hi exhibition industry friends. Out of curiosity, what other attendee promotion/recruitment tools are you doing besides print, death by email and d [...]
When will disruption naturally occur in our business?
“Disruption is a term that has been overused in the last 10 years. A lot of people talk about digital disruption, but to me the term often leads to people scratching their heads,” Eddie Choi told the [...]
The UFI European Conference 2018 review, future-proofing the exhibition world
Sophie Hackford, the keynote speaker Over 220 delegates from 35 countries gathered at the European Conference 2018 in Verona (Italy). Speakers and delegates discussed the challenge of how to future- [...]
From West World to the exhibition world
Kai Hattendorf, UFI Managing Director / CEO One of the hottest tickets at the South by Southwest (SXSW) festival in Austin last month was for the chance to step into and experience the saloon from t [...]
Next Generation Leadership Grant
During the last month, one activity stood out to me while carrying out my role as our association’s president: the day we selected the recipients of this year’s Next Generation Leadership (NGL) Grant. [...]
Everyone is a Consumer First
We are consumers first and foremost, and as such, our attendees, exhibitors and stakeholders expect face-to-face, business-to-business events to be more like the experiences encountered at festivals, [...]
Are Brazil’s events returning to strength?
'A view of Sao Paolo including exhibition venue Expo Center Norte' Provided you haven’t been running the country in the past 10 years, things are looking increasingly positive for the people of Braz [...]
Digital transformation: How do I digitalize a trade fair?
Digital transformation is on everyone’s lips. With the constantly increasing relevance of online and social media, companies must have the courage to take a step forward. But what does that mean in co [...]
UFI Global Exhibition Barometer
The UFI Global Exhibition Barometer is a survey answered by almost 300 companies from 53 countries, painting a genuinely global picture. The results detail development for 17 geographical zones, inclu [...]
