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UFI Blog – The platform for the Exhibition Industry

UFI brings together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry.

The UFI Blog shares the voices of industry professionals around the globe. We invite you to become part of the community, supply your comments and share your ideas.

Enjoy reading – Your UFI team

Leave the Rides, but Bring On the Experiences – How to Add Festivalization to your Exhibitions

We keep hearing the word “Festivalization” when it comes to exhibitions. Chet Burchett, Reed, at the recent UFI Global Congress said our focus should be about delivering a solid business experience mo [...]

Glimpse ahead

Kai Hattendorf, UFI MD/CEO. It’s that time of year when many of you will be booking your trips to the upcoming UFI Global Congress. The UFI team is busy getting ready for what is sure to be another [...]

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