Letter from the UFI President: February edition

I am writing these lines as I am leaving the beautiful city of Amsterdam, where I spent a few days both with the UFI leadership for our first major meetings of the year and of course for this year’s Global CEO Summit. For me, this week confirmed two beliefs that I hold: UFI is doing very well – and with a little support from all of us it can achieve even more. And: While our industry is doing very well as well, we need to learn a lot for it to stay that way, and we can learn the most from looking at how other industries are tackling problems that are similar to the ones we are facing. Let me focus on this one first.

By |2024-02-06T09:02:41+01:00February 6th, 2024|All|1 Comment

How Culture Contributes to Return on Experience  

Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.

By |2024-01-30T10:43:05+01:00January 30th, 2024|All, Asia – Pacific, Exhibition Marketing, UFI Diamond Sponsors|0 Comments

Crafting Tomorrow’s Events Today: UFI Next Generation Leadership 2023 Class Presents New Vision

In the ever-evolving landscape of events, the UFI Next Generation Leadership 2023 class was selected to take on the mission of writing a new blueprint on how to plan and operate events that help industries to evolve, help businesses to trade and learn and help every participant to benefit personally from their participation.

By |2023-12-20T13:33:07+01:00December 27th, 2023|All|0 Comments
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