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UFI Blog – The platform for the Exhibition Industry

UFI brings together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry. The UFI Blog shares the voices of industry professionals around the globe. We invite you to become part of the community, supply your comments and share your ideas. Enjoy reading – Your UFI team



Behind-the-scenes of UFI’s Brand Refresh: An Interview with CEO Kai Hattendrof

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UFI’s previous logo and brand identity were introduced early into this century when UFI underwent a major repositioning. Back then, the brand’s redesign was all about supporting UFI’s growing global reach and role.

Letter from the UFI President: October 2024

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The launch of UFI’s new “Exhibition Essentials” education programme in Riyadh, Saudi-Arabia. Our first ever UFI Americas Conference in Monterrey, Mexico. The 3rd Asia CEO Summit in Singapore. The Sustainable Events Summit in New York City that UFI supports – I have to admit that, even as the UFI President, I have struggled on occasion to keep up with the stream of news and updates that the team has shared with me in the past weeks.

Update from the CEO: October 2024

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In my decade at UFI, I struggle to remember another month that has been as packed with UFI activities around the world as this past September. Within a few weeks, we had the regular late summer leadership meeting in Paris. We ran a successful pilot for a new education programme for colleagues who are new in our industry, the “UFI Exhibition Essentials”, in Riyadh, working with Tahaluf.

Thailand’s Food & Beverage Ecosystem: Stakeholder Perspectives and Exhibition Support

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Thailand’s food and beverage (F&B) industry is a critical part of its economy, driven by diverse stakeholders, including manufacturers, suppliers, retailers, policymakers, and consumers. The industry thrives on innovation, quality, and sustainability. For these stakeholders, exhibitions play a key role in supporting business growth, driving collaboration, and promoting industry-wide advancement.

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