UFI Blog – The platform for the Exhibition Industry
UFI brings together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry. The UFI Blog shares the voices of industry professionals around the globe. We invite you to become part of the community, supply your comments and share your ideas. Enjoy reading – Your UFI team
AI-Powered Automation and Augmentation: A New Era for the Exhibition Industry
The exhibition industry is at a pivotal crossroads. Traditionally built on personal interactions, trade shows and business events are now integrating AI-driven automation and augmentation to enhance efficiency and engagement. However, this transformation must be handled with care, trust in AI, creative problem-solving, and a balanced approach to productivity remain critical success factors.
Driving into Sustainability Road, paving the way for Global Exhibitions
Improving urban quality of life and mobility requires collaboration between the private and public sectors to prevent widening inequality.
UFI Member Spotlight: Meet Paulo Octavio of UBRAFE
As part of our centennial celebrations, we're spotlighting the leaders, innovators, and visionaries who have shaped our association over the years. This month, we sat down with Paulo Octavio Almeida from Brazil. For him, UFI is more than just an institution—it’s a network of faces, partnerships, and shared goals that make the exhibition industry thrive.
International Women’s Day: Honouring Mary Larkin
On International Women's Day, we're honouring Mary Larkin (President of the Americas, Nineteen Group). Discover her journey, her experience as UFI's first woman President, and her advice on empowering women in exhibitions below.
Letter from the UFI President: March 2025
I am extremely happy and honoured to address you all, our global UFI community which really is the global exhibition community – as I assume the Presidency of UFI for the coming year.
UFI Member Spotlight: Meet Rita Chu of Adsale Exhibition Services Ltd.
As part of our centennial celebrations, we're spotlighting the leaders, innovators, and visionaries who have shaped our association over the years. This month, we spoke with Rita Chu, who is based in Hong Kong SAR. Since joining UFI in 2006, Rita and her father have been instrumental in shaping the Asia-Pacific Chapter, both serving as Chairs and driving the region’s growth.
Chatbots: A gateway to AI in Exhibitions
If you resonate with the phrase “I just want to talk to a human,” then you’re familiar with early chatbots. However, modern chatbots are no longer just keyword-driven scripts.
Update from the CEO: February 2025
It is time to thank - you. Each and every one of you. For reading these short texts regularly over the years. Since 2015, I have penned around 100 of these CEO updates, reporting on UFI activities and developments as well as sharing some thoughts around issues that impact our industry and ourselves.
Letter from the UFI President: February 2025
I am extremely happy and honoured to address you all, our global UFI community which really is the global exhibition community – as I assume the Presidency of UFI for the coming year.