Home2024-05-31T10:28:03+02:00

UFI Blog – The platform for the Exhibition Industry

UFI brings together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry. The UFI Blog shares the voices of industry professionals around the globe. We invite you to become part of the community, supply your comments and share your ideas. Enjoy reading – Your UFI team  

Letter from the UFI President: June 2024 edition

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We are a few days out from our European Conference in Zurich. The content looks promising, and I personally am especially looking forward to meeting face to face with this year’s group of our Next Generation Leaders, having chaired the selection jury.

Exhibition as part of the Medical Tourism Ecosystem 

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The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.  

Update from the CEO: June 2024 edition

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In recent weeks, at various industry events, I have had many conversations with UFI members from around the world and colleagues from other event industry segments. In many cases, we ended up discussing expectations towards UFI and other industry associations. Specifically around the question of what members - be they businesses or individuals - expect to receive in return for their membership fees. What is the “deal,” what are the expectations, and how can associations deliver against these?

The New Paradigm: How Low-Code and No-Code Reshape Enterprise Software Solutions

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Software design and development have traditionally been associated with the artistry of expert developers and programmers, but digital transformation has opened new possibilities. Low-Code and No-Code (LC/NC) platforms are tools that allow even those with less technical expertise to participate in the application development process.

Update from the CEO: May 2024 edition

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April saw a breakthrough in the ongoing advocacy work for our sector. In Brussels, we could hold a one-day “EU Dialogue” event between the events industry and European policymakers. Backed by Belgium, which currently holds the presidency of the European Union, this was an official event within their Presidency. Praised by everyone in attendance, I hope this event will only be the starting point for more of this coordinated dialogue with European leaders.

Minimalism with Maximum Impact (shareable experience with technology)

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The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.  

Update from the CEO: April 2024 edition

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Four years ago, in March and April, Europe went into lockdown as COVID shut down public life – and our industry. In the past few days, I have been following a number of media reports and expert reviews on what we all have learned from the pandemic: how countries and societies managed to get through the waves of infections, how industries dealt with it and recovered, what we have learned from it, and what changes it has brought.

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