As part of our centennial celebrations, we’re spotlighting the leaders, innovators, and visionaries who have shaped our association over the years. This month, we spoke to Jessica Sibila from the USA. As an association, she knows that collaboration is the key to success. That’s why joining UFI was a natural step for her—to connect across the global exhibition industry.
How long has your organisation been a member of UFI, and what inspired you to join?
The Exhibitor Advocate, founded in 2022, became a member of UFI in 2024. As the only non-profit trade association in the U.S. wholly dedicated to trade show exhibitor success, we knew collaboration would be key to achieving our mission. UFI’s global presence and leadership in the exhibition industry made joining an easy decision, especially with the launch of the North American chapter and the leadership of Martha Donato. We believe connecting with trade show organizers at a global level allows us to amplify the voice of U.S. exhibitors and partner with all stakeholders for the betterment of our industry.
What is your first UFI memory?
Our first interaction with UFI was meeting Kai Hattendorf at the NEST Summit in New York. He was warm, welcoming, and deeply committed to uniting the industry. What really stood out was his emphasis on sustainability and stakeholder collaboration. It was inspiring to see the genuine energy and shared commitment of UFI’s team to strengthen the exhibition industry on a global scale.
How has your involvement with UFI shaped your career or organisation’s success?
We are still a new organization and proud to be a new member of UFI. The Exhibitor Advocate and UFI share a commitment to fostering excellence and raising standards within the exhibition industry. UFI strives to unite the global exhibition community, promote collaboration, and ensure professional growth—values that deeply resonate with our organization’s mission to support exhibitors. Together, we’re able to champion inclusivity and innovation, ensuring the exhibition industry thrives for years to come. We’re eager to draw inspiration from the best practices of our global partners and share these insights in the U.S. market.
What message would you like to wish to UFI as we celebrate 100 years together and look ahead to the next 100 years?
Congratulations to UFI on an incredible milestone—100 years of strengthening and supporting the exhibition industry worldwide! It’s a remarkable achievement, and we’re thrilled to be part of this legacy as we look forward to contributing to the next 100 years.
Leave A Comment