What a week we had in Zurich in June – welcoming 300 members and colleagues from more than 40 countries and regions for the many kinds of meetings, including the European Conference. It was surely memorable for all of us who were there (thanks in large part to our hosts, Messe Zürich) – and as the data from our social media analytics show, the events generated an extremely good number of posts and pictures shared online.
With June wrapping up, the first half of 2024 already lies behind us. On my way back from the European Conference a few days back, I scribbled down some notes, remembering some of the things I have experienced as your UFI President. The list got surprisingly long very fast – a testament to our association's intense work, always encouraging us to be a part of it.
The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.
We are a few days out from our European Conference in Zurich. The content looks promising, and I personally am especially looking forward to meeting face to face with this year’s group of our Next Generation Leaders, having chaired the selection jury.
The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.
In recent weeks, at various industry events, I have had many conversations with UFI members from around the world and colleagues from other event industry segments. In many cases, we ended up discussing expectations towards UFI and other industry associations. Specifically around the question of what members - be they businesses or individuals - expect to receive in return for their membership fees. What is the “deal,” what are the expectations, and how can associations deliver against these?
The sun is shining in Dubai today as I write this. You may wonder why I seem to be pointing out the obvious, but indeed, that was different just a short while back, as we faced unprecedented rainfall here.
April saw a breakthrough in the ongoing advocacy work for our sector. In Brussels, we could hold a one-day “EU Dialogue” event between the events industry and European policymakers. Backed by Belgium, which currently holds the presidency of the European Union, this was an official event within their Presidency. Praised by everyone in attendance, I hope this event will only be the starting point for more of this coordinated dialogue with European leaders.
The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.
Four years ago, in March and April, Europe went into lockdown as COVID shut down public life – and our industry. In the past few days, I have been following a number of media reports and expert reviews on what we all have learned from the pandemic: how countries and societies managed to get through the waves of infections, how industries dealt with it and recovered, what we have learned from it, and what changes it has brought.
