UFI Updates

Brands trigger emotions. We are used to the way something looks, and we value familiarity. At the same time, the world continues to change, and brands need to change with them. It is a case of “running to stand still” if you don’t want to be left behind.

In my decade at UFI, I struggle to remember another month that has been as packed with UFI activities around the world as this past September. Within a few weeks, we had the regular late summer leadership meeting in Paris. We ran a successful pilot for a new education programme for colleagues who are new in our industry, the “UFI Exhibition Essentials”, in Riyadh, working with Tahaluf.

August saw two special delegation activities for UFI members: We had the opportunity to take a group behind the scenes at the “Deutsches Haus” at the Paris Olympics, thanks to our colleagues from Messe Düsseldorf. The Games really managed to transform Paris into an even more special place, and quite a few UFI members were involved in that – Viparis, GL Events and others.

What a week we had in Zurich in June – welcoming 300 members and colleagues from more than 40 countries and regions for the many kinds of meetings, including the European Conference. It was surely memorable for all of us who were there (thanks in large part to our hosts, Messe Zürich) – and as the data from our social media analytics show, the events generated an extremely good number of posts and pictures shared online.