As part of our centennial celebrations, we're spotlighting the leaders, innovators, and visionaries who have shaped our association over the years. This month, we sat down with Paulo Octavio Almeida from Brazil. For him, UFI is more than just an institution—it’s a network of faces, partnerships, and shared goals that make the exhibition industry thrive.

On International Women's Day, we're honouring Mary Larkin (President of the Americas, Nineteen Group). Discover her journey, her experience as UFI's first woman President, and her advice on empowering women in exhibitions below.

As part of our centennial celebrations, we're spotlighting the leaders, innovators, and visionaries who have shaped our association over the years. This month, we spoke with Rita Chu, who is based in Hong Kong SAR. Since joining UFI in 2006, Rita and her father have been instrumental in shaping the Asia-Pacific Chapter, both serving as Chairs and driving the region’s growth.

If you resonate with the phrase “I just want to talk to a human,” then you’re familiar with early chatbots. However, modern chatbots are no longer just keyword-driven scripts.