SISO/UFI Deeper Dive: Case Study on IGES & SMGS

Show & Sell: An inside look at two gift shows — one by Emerald and
one by Clarion — that were held in-person in November 2020 in Tennessee

If you build a marketplace during COVID-19, will exhibitors and attendees come?  The answer was clearly yes for the International Gift Expo of the Smokies (IGES), produced by Emerald, and the Smoky Mountain Gift Show (SMGS), produced by Clarion Events North America – the first B2B events in the U.S for these independent show organisers since the onset of COVID-19 shut down the exhibition industry in March 2020.

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By | 2021-01-11T09:09:41+00:00 January 11th, 2021|All, Americas, Asia – Pacific, Europe, Exhibition Industry, Middle East – Africa|0 Comments

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